Evening courses Communication Barcelona

Coolhunting

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Length: 100 hours

Start: February 2009

Finish: June 2009

Mondays and Wednesdays from 7.30 pm to 10.30 pm

The 1990s saw a new term for the search for trends used in industries linked to design fashion, technology and gastronomy – coolhunting. The findings of this search are turned into a vital tool for companies looking to keep one step ahead of the competition.

Programme

The course aims to equip participants with coolhunting knowledge and skills linked to producing avant-garde articles. It will take a theoretical look at the origins of coolhunting and contain a practical experience in which each participant will become a coolhunter.

Target

The course is aimed at designers and graduates in fashion, textile, advertising, communication sciences and similar areas who want to explore and research the field of new trends. It is also aimed at any professionals who need to specialise in this area to effectively take on the challenge of an increasingly competitive and ever-changing industry.

Events as communication

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Length: 100 hours

Start: October 2008

Finish: March 2009

Mondays and Wednesdays from 7.30 pm to 10.30 pm

Events as a channel of communication has one of the most developed marketing and communication strategies due to its adaptability and innovation possibilities as well as its transmission of concepts, product launches and corporate pull.

This course shows the distinctive parts that compose the organization of an event. The students learn the methodology and tools used for the organization of an event, converting its communication value.

OBJECTIVE

Present the points which define the event as a channel of communication.

. Present the different components to take into account when organizing an event.

. New event formats to present concepts in a concrete space/venue and deadline.

. Practice the organization of an event applying the methodology learned through a case study.

TARGET

Those who have graduated or are in their second year of studies in marketing, mass communication, public relations, production or those with professional experience in the field.

Fashion Communication

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Length: 100 hours

Start: February 2009

Finish: July 2009

Mondays and Wednesdays from 7.30 pm to 10.30 pm.

The growing complexity of the fashion industry means there is a need for professionals who can manage creative, effective communication plans and identify future social, cultural and market trends.

Programme

The course aims to equip students with the basic tools for the image and communication strategies in the fashion world. Participants will be trained to become professionals able to analyse and decode the different elements that accompany brands and collections as well as creating and communicating branding. The programme contains a theoretical part, with contributions from different professionals involved in a fashion event. In parallel there is a case study where students will apply the knowledge they have acquired.

Fashion Events Organization

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Length: 100 hours

Start: February 2009

Finish: June 2009

Tuesdays and Thursdays from 7:30pm to 10:30pm

Fashion is image. Fashion is the message.

Fashion transmits its ideas through different channels of communication and fashion events are now one of the major strategies in the fashion world. This course shows participants how to organise a fashion event from the initial idea through to carrying it out. Art directors, stylists, public relations experts, members of the press and event producers will reveal the diversity of the process throughout the course.

Programme

The programme contains a theoretical part, with contributions from different professionals involved in a fashion event. In parallel there is a case study where students will apply the knowledge they have acquired.