Master courses Communication Turin

Communication and exploitation of territorial and cultural resources (local language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Goal

The growing interest towards territorial marketing strategies, the new roles that Public Administrations and the intensification of economic and tourist competition from other European countries make this Master an useful training tool for anyone who intends to complete their professional curriculum, particularly focused on the new and emerging professions that will play a major role in the next future.

The Master course trains the participants in the strategic and operational application of marketing and communication tools in the promotion and exploitation of the local heritage and the artistic/cultural wealth of a territory.

Program

The Master course involves lecturers with sector’s professionals, institutions and companies, case histories and a project work development on real commission. In the past editions we have collaborated with Torino Internazionale and Sesto San Giovanni City Hall.

The course structure is divided into six thematic areas:

· Marketing

· Communication

· Tools

· Public organisation

· International connections for territorial exploitation

· Project management

Target

No more than 20 students will be accepted on the course. The Master offers a very wide ranging professional training that will entitle the students to apply successfully for a number of different posts available on the job market including jobs offered by those Public Administrations that intend to make territorial marketing and communication one of their strong points, jobs with private companies that intend to exploit the opportunities offered by their area to the full, and by cultural institutions who intend to promote culture and the value of the area itself.

Frequency and Duration

Duration: 200 hours

Attendance: Thursday, Friday and Saturday, 1 or 2 times per month.

Course Begins: March 2009

Environmental Communication (local language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Goal

The Master course was first introduced to cater for a growing need of companies, public institutions and non profit organisations that were having to confront the problems and opportunities offered by new environmental issues. The Environmental Communicator is designed to meet the requirements of companies with regard to aspects of "green marketing" and the relationship between the company and it’s territory, or, in the case of companies that provide services for the environment, the Communicator is trained to deal with all communication addressed to the citizen-service user.

Program

The Master course envisages theory lessons, case histories, on site company visits, design activities.

The issues that will be addressed concern Business Communication, Social and Institutional Communication as they apply to a number of different environmental concerns.

Specific exercises and class-work that will provide the students with the opportunity of applying the techniques and know-how acquired during the course, under direct supervision of the various teachers, are also envisaged as an integral part of the Master course.

In the previous editions we have collaborated with Environment Park, Amiat TBD, TRM Trattamento Rifiuti Metropolitani e Provincia di Torino, Assessorato allo Sviluppo Sostenibile e Pianificazione Ambientale, Padova Ente Bacino 2.

The issues dealt with include:

· Social Environmental Communication

· Institutional and Public Communications

· Environmental Sociology

· Green Marketing

· Territorial Marketing

· Communication planning

· Company Social Responsibility

· Sustainable mobility

· Environmental Conflicts

· Scientific Dissemination

Target

The Master Course is specifically designed for graduates in humanist and economic subjects and disciplines connected with the environment. No more than 20 students will be accepted on the course.

Frequency and Duration

Duration: 6 months (200 hours)

Course beginning: from February 2009 to July 2009

Attendance: Nine 3 day full time sessions: Thursday, Friday and Saturday, 1 or 2 times per month.

Marketing and Communication (local language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Goal

In order to satisfy the market requirement and the expectations of the students, the Master will examine the two professional areas – marketing and communication – from the point of view of both the company and the advertising agency, bringing into focus the areas in which these two subjects overlap, possible connections between them and how they can be made to interact.

The Master course wants to create agency account, communication operators and company product managers.

Starting at: November 2008

Program

The Master course is divided in lectures, case histories, role playing, exercises and project work on real commissions. In the previous editions we have collaborate withAlisei Comunicazione, GTT, Cinelli Piumini, Ergon Consulting, Fiat Auto, Fratelli Gancia, Illy Caffè, IN ADV, Lavazza, Media Italia, Nestlè, Rapp Collins. Kimberly-Clark, Centro PATLIB della Camera di Commercio di Torino, Trenitalia Cargo, Casa del Caffè Vergnano, Acqua Minerale Sant’Anna, Armando Testa, SAI Assicurazioni, Nestlé Italia, Seat Pagine Gialle spa, Bollati Boringhieri Editore. Big Mat, Haulotte.

Among the subjects:

· Public Relations

· Advertising

· The structure and tools of an advertising agency

· Strategic marketing

· Budgeting

· The Corporate Image

· Press office and Media of reference

· Communication plan

· The events

· Communication and the new media

Target

The Master course is designed for professionals already operating in the field and graduate students who are just beginning their profession with the aim of providing them with competence and tools that will enable them to operate effectively and in an innovative fashion within companies and agencies as product managers or accountants.

Frequency and Duration

Duration: 400 hours

Attendance: from Monday to Thursday (6.45 p.m.- 9.45 p.m.-) + one/two Saturdays a month (9 a.m. -5 p.m.).

End date: June 2009

Publishing Planning (local language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Goal

The Course, through a series of theoretical and practical lessons, aims to give the students a chance to come to grips with all the various stages involved in book or magazine production, from the manuscript to the actual publication of the printed product.

The Master will actually involve the development of an editorial project commissioned by an external reality, thus projecting the students – through an actual professional process – into a real work situation.

Program

The total duration of the master course is of 1500 hours that are divided up as follows:

• lectures: 420 hours;

• PC lab and individual design activities: 600 hours;

• stage: 480 hours.

The Master course is divided into 6 macro items. Each of them has different subject and includes two projects: the first one for the creation of a book and the second one for its promotion.

The six areas are: publishing introduction, language and writing, graphics and iconography, output and press, publishing marketing and two focus on multimedia publishing and on magazine production.

In the previous editions we have collaborated with Umberto Allemandi Editore, Brunazzi & Associati, G. Canale & C (Gruppo Grafico Editoriale), Ex Libris, Centro Scientifico Editore (Edizioni del Capricorno), Seaway - 365 bookmark, AD Fotomec, Seat Pagine Gialle spa.

Target

The number of enrolled students may not exceed 18. Humanistic items graduates, the holders of graphic degree or publishing experts that decide to dedicate another year to a high specialization.

Frequency and Duration

Duration and attendance: 8 months of lessons and project development + 3 months of work experience

Course begins: December 2008

Project presentation: May 2009 – International Book Fair – Turin

Lessons end: June 2009

Work experience: September – December 2009