Three-year courses Communication Barcelona

Advertising - Art Direction (English language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

The art director is responsible for the visual aspects of the creative development of a communications and corporate or product image strategy, transforming concepts into images and partnering with the copywriter to generate the contents of a TV advertisement, printed press or poster message. Advertising campaigns spring from the ability to interpret a company’s strategy creatively.

Art directors are also called in to develop corporate identities, logos, brochures and books and have to demonstrate creativity, solid technical expertise, a sense of aesthetics and high awareness of the evolutions of public taste and lifestyles.

Event Design and Management (local language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

The event manager designs, organises and manages a wide range of different events: congresses, symposia, sponsorships, changes in a firm’s corporate structure, product launches, cultural initiatives and musical events. The ability to devise and manage these events implies familiarity with and the ability to apply a solid working methodology that enables every event to be constructed as a function of the firm’s differing policies and objectives.

Marketing and Business Communication(English language)

noreply@ied.it — 1 Jan 2000 00:00:00 GMT

Curiosity, the ability to listen, interpersonal communication skills and the ability to work in teams are the personal skills of product and marketing managers, sales managers and public relations managers. These are the professionals of marketing and corporate communications, professionals who manage and develop the life of the products in the marketplace or their firm’scommunications and image.