enIEDnoreply@ied.itIED RSS Service© 2007 Istituto Europeo di Designnoreply@ied.ithttp://www.ied.edu/Courses/Communication/Three-Year-Courses/Turin/Advertising - Art Direction and Copywriting (local language)/info.html?courseId=CBC001I1 Jan 2000 00:00:00 GMT <div> <div class="section"> <div class="mainText"> <span>This course trains future advertising creatives, i.e. copywriters and art directors.</span> </div> <div class="mainText"> <span>Copywriters and art directors are the brains behind advertising campaigns and corporate or product images. They may work for the printed press, the TV or the web. They work together to elaborate the campaign, though each with different responsibilities: words, language and the narrative are the terrain of the copywriter, while the image and the graphic design are the preserve of the art director.</span> </div> </div> </div> noreply@ied.ithttp://www.ied.edu/Courses/Communication/Three-Year-Courses/Turin/Marketing and Business Communication (local language)/info.html?courseId=CB0009I1 Jan 2000 00:00:00 GMT <div> <div class="section"> <div class="mainText"> <span>Curiosity, the ability to listen, interpersonal communication skills and the ability to work in teams are the personal skills of product and marketing managers, sales managers and public relations managers. These are the professionals of marketing and corporate communications, professionals who manage and develop the life of the products in the marketplace or their firm’s<span></span>communications and image. </span> </div> </div> </div>