News Turin

An outstanding trademark and an exciting challenge: this year the III year  students of the Three Year post-high school Transportation Design – car design Course (a. y. 2007-2008)   of the IED of Turin were faced with a new challenge launched by BMW, whose philosophy, always aiming at combining aesthetics research for innovative designs with the best technologies, impresses people all over the world. 

Designing the BMW of 2015, interpreting the language evolution and the trademark essence, in view of the company’s future perspectives: this was the thesis objective involving students, for the first phase of the project, in the research of a product and a style projected towards the future, for their subsequent application to actual scenarios of a close tomorrow.

The 35 students involved were subdivided into 18 teams, all coordinated by Fulvio Fantolino, Coordinator of the Transportation Design – car design Course and owner of F&F Design Studio. Students were also followed throughout the internal stages of project development by a BMW Commission including Thomas Plath, Director Model Techniques and Process Management, and Anders Warming, BMW Exterior Design Director, under the supervision of Chris Bangle, Chief of Design for BMW Group.

The proposals elaborated by all student teams were later evaluated with the selection of 12, out of which 8 were developed in 1:4 models, in collaboration with Cecomp, and the remaining 4 turned into virtual models.

Models will be displayed at the IED of Turin, in Via S. Quintino 39, within the “Apriti IED” event, until the end of September 2008 (visiting hours: 09:00 – 13:00 and 14:00 – 18:00). Admission is free .