Strategic and Creative Management of Integral Advertising

Start date: November 2010 / January 2011 | Duration: 500 hours | Language: esp

 

The Master in Strategic and Creative Direction for Advertising and Communication prepares students with the necessary tools to lead and manage teams in the new panorama of communication and advertising, where the separation between accounts and creation no longer exist.

They will be professionals that know their field; experimenting with several types of media, interacting with various specialists (writers, computer programmers, engineers, artists) and using technology in new and innovative formats.

Target

The Master is aimed at those who wish to steer their careers towards the world of advertising. Students are welcomed from different backgrounds: information science, economics, graphic design, fine arts, humanities, audiovisual communication, and journalism. The Master is also designed for professionals who are currently working in marketing and business departments, agencies or studios and wish to update their knowledge of advertising and the latest trends.

The course is taught in Spanish.

The course is divided into three modules. The first of these, on homogenisation, will focus on theoretical subjects to refresh and homogenise the basic concepts. In the second, covering disciplines and applied techniques, practical subjects will be taught using case studies in order to broaden the students´ knowledge of the different communication disciplines and applied techniques.

The final module consists of a real project that will include the approach of all the disciplines and techniques of an integral advertising plan.

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