Cool Hunting and Fashion Trends

Start date: July 2010 | Duration: 100 hours | Language: eng

 

“Coolhunting”, a term defined in the 90’s as those that perform trend research. It is normally used in the industries related to design, fashion, technology, gastronomy, etc.

The results of these trend searches are transformed into a vital tool used by the companies that are always at the cutting edge in their market and ahead of their competition. This 100 hour course attempts to give its participants the coolhunting knowledge and tools associated with the design and production of the most avant-guard products on the market.

Throughout the course the students will study both the  origins of coolhunting and its theoretical routes. The participants will continuously practice coolhunting by converting into observers and investigators of upcoming trends.


Qualification for admission

Students must be either graduated or currently attending the final two years of their studies in Fashion, communication, marketing or similar or people with more than two years of experience in these fields. The school reserves the right to evaluate students coming from alternative studies and jobs.

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