Design Management

Start date: January 2011 | Duration: 800 hours | Language: eng

 

Course Objetive: This program aims to prepare professionals that integrate and master both User Centered Design innovation, project management, strategic planning AND core business management principles in order to guarantee a smooth fit in the business environment and maximize the contribution.

Aimed at: Design, Engineering, Marketing and Business Administration professionals with at least three years of experience in their fields willing to master the Design Management principles in order to effectively apply them in their companies to contribute make better business decisions.

Professional figure: The Master enables Design, Marketing, Engineering and Business Management professionals to bridge the Design/Business gap and become key drivers of organizational success.

The Master is designed to be essentially practical, the theoretical subjects are mainly based in the Case Study methodology, while the practical knowledge cannot be taught other that learning by doing.

It combines the student exposition to academic and practical knowledge on the same subject in order to highlight the differences and help the students build their own criteria. Projects are started before all of the theoretical knowledge has been taught, in order to increase the student’s interest to acquire them.

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