Fashion Marketing and Communication

Start date: November 2010 / January 2011 | Duration: 500 hours | Language: esp

 

The aim of the Master in Fashion Marketing and Communication is to train future professionals who know how to identify, evaluate and select market opportunities, establishing optimum strategies in the area of brand communication and imaging. The Marketing and Communication professional is the strategic figure that identifies future market and socio-cultural trends.

The increasing complexity of the fashion sector needs to professionalise its management by developing creative and efficient marketing and communication plans.

The Master is aimed at

Designers, graduates in Fashion & Textile, Advertising, Communication Studies, Marketing and other related areas. It is also open to professionals who have over two years experience in the fashion industry and who want to acquire the necessary skills to effectively hold their own in an ever-changing and increasingly competitive sector.

The Master will cover the most modern methodologies in the fashion industry and the elements necessary to enable the future professional to elaborate marketing and communication plans in an area of constant and competitive innovation. Different topics are studied in depth, from social trends and fashion marketing to market demands, as well as press office and public relations planning and event organising.

IED Gallery Fashion

Courses of Fashion in Barcelona

Three year
Master
Continuing study programs
Summer