Community Management and Social Media - Summer

Credits: 10* | Start date: July 2013 | Duration: 1 | Language: Spanish

Online communication is a growing need in the business world, resulting in a greater demand for professionals with a knowledge of the social tools necessary to carry out communication strategies using the various online channels.

Description

Online communication is a growing need in the business world, resulting in a greater demand for professionals with a knowledge of the social tools necessary to carry out communication strategies using the various online channels.
Content: The course teaches students the basic tools needed by the community manager to manage, establish, and moderate online communities that are generated around a brand, as well as the skills they need to implement a social media strategic plan.
The first part of the programe involves theory, focusing on the basic principles of community management and specific social media networking tools.
The aim of the second part is to create a “social business plan” that meets the needs of a brand (client) and a community (consumer and user).
Who is it for?
People with experience in the world of communication and publishing with basic marketing studies.
Total hours: 100 hours
Beginning and end: July 1 - 26, 2013
Timetable: Monday to Friday, 9.30m to 14.30pm.
Language: English
Certificate: Everyone who attends at least 80% of the classes and passes the final project, will receive an IED certificate.
Optional accommodation: The ‘full package’ option (course + accommodation) allows you to book a single room (from 1 to 31 July), sharing a kitchen, in one of the best halls of residence in the city.
Enrollment period: Enrollment is open until 18 May for students requiring accommodation. Those applying for the course only have up to 16 June to enroll.

* The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master issues private degrees.

Courses of Management in Barcelona

Three Year Courses IED

Diploma IED in Business Design Duration: 3 years Language: ESP Start date: 15-10-2013 Credits: 180*	ESP	ENG
Diploma IED in Communication and Event Design Duration: 3 years Language: ENG,ESP Start date: 2012-10-15 Credits: 180*	ESP	ENG

Continuing study programs

Coolhunting Duration: 5 months- 2 nights per week Language: ESP Start date: 04-11-2013 Credits: 15*	ESP	ENG
Events and communication Duration: 7 months- 2 nights per week Language: ESP Start date: 04-11-2013 Credits: 15*	ESP	ENG
Design for Innovation Strategy - Weekend Duration: 2 months- weekend Language: ENG Start date: 08-11-2013 Credits: 10*	ESP	ENG
Community Manager - Weekend Duration: 2 months- weekend Language: ESP Start date: 05-04-2014 Credits: 10*	ESP	ENG
Project Management for Creative Industries - Weekend Duration: 2 months- weekend Language: ESP Start date: 08-11-2013 Credits: 10*	ESP	ENG
Fashion Communication Duration: 5 months- 2 nights per week Language: ESP Start date: 04-11-2013 Credits: 15*	ESP	ENG

Master

Strategic and Creative Communication and Advertising Duration: 9 months- 4 nights per week Language: ESP Start date: 04-11-2013 Credits: 60*	ESP	ENG
Innovation Strategy Entrepreneurship Duration: 7 months- 5 nights per week Language: ESP Start date: 24-03-2014 Credits: 60*	ESP	ENG
Digital Creative Business Duration: 7 months- 5 nights per week Language: ESP Start date: 24-03-2014 Credits: 60*	ESP	ENG

Summer

Community Management and Social Media - Summer Duration: 4 weeks in the morning Language: ESP Start date: 01-07-2013 Credits: 10*	ESP	ENG
Coolhunting and Fashion Trends - Summer Duration: 4 weeks in the morning Language: ENG Start date: 01-07-2013 Credits: 10*	ESP	ENG
Creative Thinking Duration: 4 weeks in the morning Language: ESP Start date: 01-07-2013 Credits: 10*	ESP	ENG
Project management for CAPM certification Duration: 4 weeks in the afternoon Language: ESP Start date: 01-07-2013 Credits: 10*	ESP	ENG
Service Design Duration: 4 weeks in the morning Language: ENG Start date: 01-07-2013 Credits: 10*	ESP	ENG
Innovation and future thinking Duration: 2 weeks in the afternoon Language: ENG Start date: 15-07-2013 Credits: 10*	ESP	ENG
Gamification Duration: 2 weeks in the morning Language: ENG Start date: 15-07-2013 Credits: 10*	ESP	ENG