Fashion Design

Three year Courses - Cagliari

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A Fashion Designer is able to create clothes or accessories building a personal tale inspired by the surrounding territory and society, reading the marks of the time, and foreseeing trends. This professional catches inputs not only from fashion, but also from visual arts, digital media, marketing, new technologies, product management, semiotics, art direction, business communication. Today, a Fashion Designer is not just a creative, is a specialised technician, who pays attention to innovation and knows every designing step, productive and communication aspect, and who knows how to deal with several subjects, maintaining a coherent overall view.

Career opportunities - Fashion Designer, Accessories Designer, Textile Designer, Product Manager, Trend Forecaster, Fashion Buyer.

Title – The course is recognised by Italian Ministry of Education and Research (MIUR) as a 1st Level Master’s Degree and awards 60 credits allowing to pursue the studies in Italy and abroad. 

  • Start date
    October 2017
  • Duration
    3 Years
  • Attendance
    full-time
  • Language
    Italian

Fashion is a dynamic and articulated productive chain, that starts from thread and ends with the finished cloth, a complex world made of passion and technic skills, valorisation of traditional knowledge and innovative impulse, organisational ability, and courage to face new challenges. 

Methodology and structure – The educational pathway is structured in order to give students the theoretical and practical knowledge to design a woman, man, accessories, or textile collection. Project and methodology play an essential role and are faced by students with increasing level of complexity. Particular attention is given to the learning of modeling and tailoring techniques, textiles’ technology, fashion drawing and illustration techniques, and production of clothes or accessories. 

Next to technical and methodological preparation, students acquire cultural knowledge, in order to look at the language of fashion as a historic, artistic and social phenomenon, a flow made of trends and signs, a visual and creative tale. In conclusion, the programme deals with the economic system, from different points of view: the production chain, marketing, and online/offline communication on different channels. Participants have the possibility to develop business skills that make them able to face different dynamics in fashion system. 

Starting an educational pathway in fashion in Cagliari means offering students the possibility to get in touch with local peculiarities, in order to acquire them and to export them in a second time to other contexts as an element of added value. It means blending past with present, defining the future of fashion, studying the typical shapes and materials that are typical of Sardinia and its fine craft. The programme focuses on the present, local, national, and international context, thanks also to the presence of external professionals who are able to transform traditional elements into textiles and collections that fit contemporary fashion.

  • I Year

    • Style and History of Costume

      The course investigates the most important artistic movements and their leading personalities in the modern and contemporary age. In addition to describing how art has developed in the course of history, it develops a critical understanding of artistic codes as a complex visual text and as a phenomenon that narrates cultural, social and aesthetic evolutions.

       

    • Design Methods

      The course provides students with the analytical tools they need to examine the relation between a product and the processes behind its creation. This theoretical groundwork allows students to understand and manage the designing of a collection. Every design process is a blending between functional, technological and formal aspects.  

    • Technical Drawing

      The course provides students with the basic tools for communicating their work and representing the design process. Students learn the graphic idiom that is necessary to get expressive independence. The subject deals with all the fundamental phases involved in a correct design representation of clothing and accessories: from freehand illustration to preparatory sketches for the study of proportions, to technical drawing.

    • History of Fashion 1

      The evolution of style and fashion in the western world from the mid-nineteenth to the mid-twentieth centuries. The course analyses the social and technical processes that featured the main changes in the fashion world by looking into case studies of Fashion Designers and their collections. 

    • Pattern Making and Tailoring 1

      Model making is the gradual acquisition of familiarity with the techniques for making a collection, both in its constituent components and as a whole. This course provides students with the theoretical and practical tools they need for building models, using the most suitable materials for the scale of the project and the several stages of the study. It also provides an overview on 3D, in terms of physics laws and elaboration techniques. 

    • Graphic Design 1

      The use of graphic editing programmes to acquire IT literacy allow students to express ideas and the connection between digital tools of representation and notions of visual perception. Participants learn to work on 2D images.

    • Textile Culture 1

      The study and research of the materials for a fashion collection are the basic ingredients in this course. Familiarity with fibres, fabrics, materials and the most important processes of classification enables students to recognise each yarn’s specific properties and acquire awareness in the use of materials. The course also develops students’ knowledge on the main theories of colour applied in the textile manufacturing industry and introduces them to the basic techniques for the creation of prints and manufactures.

    • Fashion Design 1

      This lab based course helps to get manual skills and industrial-fine craft basic techniques. Thanks to the knowledge acquired in the former classes, students are able to develop a concept using volumes and shapes, choosing materials and manufacturing, prints, colours, and clothes’ selection, until they are ready to create a book that shows all the stages of the process.

    • Figurative Anatomy

      This course includes a historical and contemporary interpretation of the human silhouette as perceived in different fields: art, photography, graphics and fashion. The body’s proportions and shape are analysed, using theories and methods of depiction. The focus of the course the study of human anatomy for the purposes of traditional and multimedia fashion design. 

    • Arts Semiotics I

      The focus of this course is the interpretation of the relationship between contents, texts and images and of the narrative processes used by the different forms of visual communication. Participants examine the unity between shapes and contents, aesthetic effects and fruition modalities, setting up an evaluating and a critical method towards visual works, aimed at pointing out which aspects is working as communication.

  • II Year

    • History of Fashion 2

      The course is focused on the historical development of contemporary fashion, in order to point out trends and communication in fashion system. The evolution in trends and styles is tackled from a historical, cultural, social and economic standpoint, providing students with the tools they need to understand the language of fashion, highlight its mechanisms and identify its key phenomena. 

    • Drawing Techniques and Technologies

      Starting from the basic techniques learned during the first year, the course provides students with more solid skills through technical drawing by hand and encourages the development of a personal style for future projects.

    • Pattern Making and Tailoring 2

      Model making helps to work with prototypes and enables a better understanding of the design courses, which require models to study and to present, as well as to help define prototypes. The course is structured as a workshop, allowing the acquisition of techniques and the comprehension of geometries and volumes.

    • Graphic Design 2

      The multiple methods and processes of visual design are oriented towards communication and presenting completed projects. The course teaches students the correct use of the most important graphic design software programs used to create customised books, portfolios and articulated graphic designs, taking care of the layout and aesthetic issues. 

    • Textile Culture 2

      This course completes the study of techniques for creatively designing fabrics and materials. Furthermore, the analysis of the technical details of knitwear is backed up by practical exercises. This manual activity enables students to put into practice the design methods learned and the basic knowledge they acquired, such as terminology, techniques of traditional and digital execution, and finishing. 

    • Fashion Design 2

      The course monitors the entire design process, starting from the selection of a research topic up to the development of a womenswear, menswear, knitwear, or childrenswear collection. The concept of collection is articulated also in terms of communication, to enable the interaction with other didactic areas.

    • Arts Semiotics 2

      The course focuses on the aesthetics and language of cloths and its representation and use in different systems of narration. The organisation of the unity between expression and content and of the consequential relationship between aesthetics and usage are examined, so that students learn to understand the complexity of the fashion narrative. 

    • History of Photography

      The course pays particular attention to the history of fashion photography, the evolution of languages, representation techniques and the style of the most important photographers. 

    • Business Thinking and Management

      The figure of the Product Manager is in charge of the development of a product linked to the fashion system (phases and modalities of creation, timing, costs, and benefits). Focusing on this profession, the course aims at providing the students with the technical skills required to make product-oriented fashion collections. 

    • Business Thinking and Management 1

      The production chain with its different competences, professions, and industrial dynamics is analysed in relation to the different target markets. Students learn marketing fundamentals applied to organisation of business activities, together with the strategic choices and business policies for and effective brand positioning.

  • III Year

    • Pattern Making and Tailoring 3

      The course enhances the knowledge acquired in the former years, providing skills that allow realising models and manufactures, focusing on details and experimenting new innovative techniques. Students are asked to realise a finished fashion product.

    • Fashion Design 3

      The course goes in-depth of the methodologies and processes that involve design and communication, dealing with commodities’ peculiarities and product areas.

    • Design Methods for Visual Communication

      This course explores the design methods and the leading styling tools used in the fashion industry. Students experiment with the process of coming up with creative ideas and of understanding the different professions that impact here. The result the understanding of the bonds between styling and communication of a fashion design project. 

    • Phenomenology of Contemporary Arts

      The course focuses on the relationship between fashion and movies, providing students with a solid cultural background on cinematographic iconographies and aesthetics. The educational pathway is integrated by suggestions coming from modern and contemporary imaginary. Through the lens of the camera, participants get a critical view of phenomena, trends, and bodies that move style’s evolution in our time.

    • Business Thinking and Management 2

      The course focuses on the basic principles of marketing applied to company activity with the aim of providing students with a basis for the correct positioning of a project in the market. Additionally, the didactic area includes the teaching contemporary communication’s principles, in order to teach how to coordinate properly the image of a collection. 

    • Theory and Analysis of the Film and Audiovisual Presentations

      The course allows to get an articulated familiarity with cinema and audiovisual media, in order to underline the nature of cinema and other media and their reciprocal influence. Students learn the dynamics that drive the narrative of a cinema script, by studying the approach used by the director, the photography, the soundtrack, the script and the overall visual impact on public awareness. 

    • Fashion Design 4

      The workshop faces the preparatory phases of the Final Project. The initial inspiration is established together with its articulation through an iconographic and theoretical research, as well as the following phases of development for the final collection. 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Annalisa Cocco

Annalisa Cocco
Designer. She created Imago Mundi, a brand that, since ten years, represents a renowned model of research contamination and production of objects that are a blend between design and fine craft. She designed important settings and produced objects now distributed all over the world. In 2011, she was awarded with Compasso d’Oro as Designer and Consultant for the project Domo – XIX Biennale dell’Artigianato Sardo.

Umberto Sannino

Umberto Sannino
He started his career working in the style offices of important Maisons, such as Ballantyne and Costume National. Currently, he is Head of Design at Redemption and he collaborates as Stylist for several freelance projects. He collaborates with Moda Operandi and Ermenegildo Zegna. He is Associate Creative Director for The Greatest Magazine, Consultant for Taschen and Art Director for Noplace Magazine

Giorgia Bistrusso

Giorgia Bistrusso
Designer from Cagliari. She follows a line of research that gathers her passions: the traditions of her native land with its fine craft, and the Japanese one, minima and essential. In 2010, she founded the exclusive brand Bistrusso, 100% Made in Italy, blending research, design, and tradition.

Cristiana Arangino

Cristiana Arangino
Designer. Since 2003, she is the creative soul of Atelier Cri Cri, haut couture fine craft fashion lab. She collaborated with theatres, she is a member of judging committees in competitions for young designers, and takes part to international exhibitions and fairs, among which, in 2011, Paris Pret-à-porter. 

Alessandro Cortes

Alessandro Cortes
Art Director, he started his career collaborating with several studios and assisting Graphic Designers, such as Walter Ballmer and Heinz Waibl. In the first ‘90s, he opens his own studio, Cortes Design. In the meantime, he wins the competition promoted by CMT, a transportation company located in Cagliari, and starts a long collaboration that brings him to specialise in graphics for public utilities. He studies and realises corporate images for Italian and international companies.

Daniele Conti

Daniele Conti
He studied visual communication and Illustration at IED. He is an Illustrator and Creative, blending in his works illustration with design, giving birth to unique projects. He works as freelance Designer and Illustrator.

Giovanni Ottonello

Giovanni Ottonello
Art Director at IED. After his graduation in Architecture and different experiences in exhibit and scenography, he starts dealing with art and fashion. He takes part to the set up of Museo Diocesano in Genoa, and collaborates with Galleria di Palazzo Spinola, Palazzo Ducale, the Scenographer and Director Pieluigi Pizzi, Picclo Teatro di Milano, and the Luca Ronconi theatre schools. He also collaborated as Consultant for innovative projects with Salvatore Ferragamo, Bottega Veneta, Hugo Boss, Mandarina Duck, Combiperl, Carrefour, Lancia, and Ethos. 

Gianfranco Setzu

Gianfranco Setzu
Designer, Editor, Blogger and Art Director. He has a solid experience in the creation of corporate identities and design concepts. He collaborated with galleries, museums, fashion, and food companies. His research moves from product design to artistic contemporary language. His works are hosted by several Italian and foreign exhibitions.

Caterina Quartana

Caterina Quartana
Textile Designer, founding her styles on the principle of design and fine craft, creating a unique and sophisticated aesthetics.  Her creations recall techniques from the old tradition combined to an innovative re-elaboration, from home furniture, to fashion accessories, paintings, and weaving through manual looms.

Massimo Noli

Massimo Noli
After the studies in Fashion Design and an internship at Les Copains, he becomes Teacher and Style Consultant. His passion for Fashion, design, and trends leads him, together with Nicola Frau, to the creation of the brand Quattromani. In 2013, they take part to Who is on next, a competition organised by Vogue Italia and Altaroma, gaining a special mention for the impact and strength of their collection on the catwalk. The brand is today one of “the brand to watch” for several fashion magazines. 

Nicola Frau

Nicola Frau
After the studies in Fashion Design and an internship at Les Copains, he designs his own accessories’ collection and studies the modelling techniques, both for clothes and accessories. Together with Massimo Noli, he founds the brand Quattromani. In 2013, they take part to Who is on next, a competition organised by Vogue Italia and Altaroma, gaining a special mention for the impact and strength of their collection on the catwalk. They have been published by several fashion magazines, thanks to their collections characterised by colours, contemporaneity, and tie to the history of their land.