Marketing and Communication

Start date: January 2012 | Duration: 7 Months - Weekend Formula | Language: Italian

 
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In order to satisfy the market requirement and the expectations of the students, the Master Course in Marketing and Communication will examine the two professional areas – marketing and communication – from the point of view of both the company and the advertising agency, bringing into focus the areas in which these two subjects overlap, possible connections between them and how they can be made to interact.

The course wants to create agency account, communication operators and company product managers.

Target

The Master Course in Marketing and Communication course is designed for professionals already operating in the field and graduate students who are just beginning their profession with the aim of providing them with competence and tools that will enable them to operate effectively and in an innovative fashion within companies and agencies as product managers or accountants.


The Master Course in Marketing and Communication is divided in lectures, case histories, role playing, exercises and project work on real commissions.

In the previous editions we have collaborate with Alisei Comunicazione, GTT, Cinelli Piumini, Ergon Consulting, Fiat Auto, Fratelli Gancia, Illy Caffè, IN ADV, Lavazza, Media Italia, Nestlè, Rapp Collins. Kimberly-Clark, Centro PATLIB della Camera di Commercio di Torino, Trenitalia Cargo, Casa del Caffè Vergnano, Acqua Minerale Sant’Anna, Armando Testa, SAI Assicurazioni, Nestlé Italia, Seat Pagine Gialle spa, Bollati Boringhieri Editore. Big Mat, Haulotte.Keoproject; R.C.S. ( Rizzoli Corriere della Sera)

Among the subjects of the Master Course in Marketing and Communication:

· Public Relations
· Advertising
· The structure and tools of an advertising agency
· Strategic marketing
· Budgeting
· The Corporate Image
· Press office and Media of reference
· Communication plan
· The events
· Communication and the new media

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