Digital MarketingStart date: July 2013 | Duration: 2 weeks | Language: English
Description: This course addresses the paradigm shift in marketing and the international business environment as a result of the digital age and explosive growth in use of social media. The program combines key components of marketing principles with new formats and the impact of new social media upon them. Students will follow a structured thematic process designed to build knowledge and skills in the practical application of new marketing platforms as well as familiarity with the latest trends.
Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should show curiosity, passion and motivation.
Topics covered: Social media theory and praxis, tools and strategies of business communication, how to define and address your target audience, digital media planning and public relations, the on-line brand reputation, mobile internet, web analytics, web tv management platform and content, writing for the web, e-mail marketing.
Period: July, 2013
Courses of Management in Cagliari
|Marketing and Communication Duration: 7 Months - Weekend Formula Language: ITA Start date: January 2013 Credits:||ITA||ENG|
|Digital Marketing Duration: 2 weeks Language: ENG Start date: July 2013 Credits:||ITA||ENG|