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CSI1573E681

Digital Marketing

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Start date: July 2013 | Duration: 2 weeks | Language: English
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Description: This course addresses the paradigm shift in marketing and the international business environment as a result of the digital age and explosive growth in use of social media. The program combines key components of marketing principles with new formats and the impact of new social media upon them. Students will follow a structured thematic process designed to build knowledge and skills in the practical application of new marketing platforms as well as familiarity with the latest trends.

Admission requirements: Introductory courses are intended for students at all levels of experience, including absolute beginners. No specific skills are required. Applicants should show curiosity, passion and motivation.

 

 

 

Description

  • Topics covered: Social media theory and praxis, tools and strategies of business communication, how to define and address your target audience, digital media planning and public relations, the on-line brand reputation, mobile internet, web analytics, web tv management platform and content, writing for the web, e-mail marketing.

    Level: Introductory

    Period: July, 2013

Courses of Management in Cagliari

Master
Marketing and Communication Duration: 7 Months - Weekend Formula Language: ITA Start date: January 2013 Credits: ITAENG
Summer
Digital Marketing Duration: 2 weeks Language: ENG Start date: July 2013 Credits: ITAENG

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Credits

© 2010 Istituto Europeo di Design
All rights reserved

Project of Presidenza IED, Marketing office

Project leader
Guido Racinelli

Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni

Interaction design
Marko Simic

Graphic design
fleka d.o.o.

Content Manager and editor
Fabrizo Li Perni

Content Editor
Fernanda Massarotto

Software development
fleka d.o.o.

IT Integration, InIED data base management
Giovanni Molteni, IED

Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.

System administration, IT Office
Giacomo Baruffi, Domenico Bruno

Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino

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Privacy

Declaration as per Art.13, Italian Legislative Decree N. 196/2003
Milan, 12/07/2007
Dear user,
This is to inform you that Italian Legislative Decree N. 196/2003 provides you with protection in relation to the processing of personal data related to natural and legal persons.
This law ensures that all such data processing complies with the fundamental rights and freedoms and the dignity of the interested party, with special reference to privacy, to personal identity and to your right to have your personal information protected.

We are therefore providing this information in compliance with Article 13 of the Decree.
Our intended data processing:

  • Has the following aims: to manage the registration with the IED information service and any commercial communications;
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  • The data will not be communicated to anyone extraneous to the body responsible for the data processing without first asking for your express consent;
  • e-mail address data will be used as a means for sending promotional material and invitations to events organised by the Istituto Europeo di Design.

This is to inform you that you must supply these data for us to be able to guarantee your registration in our service. If you provide only part of the information requested or do not give your consent to its processing, it may be impossible for us to provide the service you are requesting.
The body responsible for processing the data is: Istituto Europeo di Design-Scuola S.P.A.
The individual responsible for the data processing is Ecoconsult S.r.l. – Via Mameli, 31 – Milano.
You can contact the body responsible for data processing to ensure that your rights are respected, as provided for in Article 7 of Italian Legislative Decree N. 196/2003, by sending an e-mail to: privacy@ied.it

Interested party consent to the processing of his/her own common and sensitive data.
By sending the data on this form, I the undersigned interested party certify that I have freely given my consent for the body responsible to proceed to processing my personal data as specified in this declaration.

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Technical notes:

Web browsers compatibility:

  • Mozilla Firefox 2.5 (download Mac/Pc)
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What happens if an application or plug-in causes a problem to my computer?
You should contact the software or plug-in Developer for any technical issue or whenever you need assistance. IED assists users with information concerning the correct use of the site but it can not be held responsible for any problem which may arise from the use of these information.

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