Fashion communication - Spring Semester

Semestral Course - Florence

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The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.

The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.

Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.

  • Start date
    February 2017
  • Duration
    15 weeks
  • Attendance
  • Language

The Spring Fashion Communication semester program forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy.

A prime example is the Fashion Communication and Events course, which in 2011 saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, YouStream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience.

This Fashion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.

Duration and attendance: 15 weeks full time

  • Academic Program

    • Digital Image Processing

      The application of highly-evolved digital tools to the visual languages of fashion. The curriculum provides students with the basic grounding they need to use the most important programs for processing and transforming images, as well as for mounting and retouching them.

    • Fashion Communication

      The course uses case histories in order to develop communication skills through improving analytical and critical skills, towards the building up of a communication strategy.

    • Fashion Materials

      The course offers an analysis of the factors that contribute to the structure of a fashion collection: from the production of fabrics to the composition of a fashion product and the different elements that create it.

    • History Of Fashion Photography

      The course deals with the greatest fashion photographers and their impact on aesthetic ideals, their techniques and style of composition, influences and connections with the art world.

    • Introduction To Fashion Events

      Covers the basics of Fashion Event planning and communicating starting with the study of case histories of events. Deals with the interconnectivity of physical and digital planning and how to effectively manage a project, client or event with digital tools to increase integrated communication strategies.

    • Visual Language

      Introduction to aesthetics; an historical and critical analysis of the most important modern and contemporary artistic and fashion movements, in relation to the development of society and of culture.

    • History Of Fashion

      The evolution of styles and tastes in Western fashions from its origins to the mid- nineteenth century. In addition to providing a basic historical and cultural grounding, the course sets out to stimulate the development of the critical and analytical skills necessary for students to interpret contemporary trends.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Gabriele Goretti - Course coordinator

Gabriele Goretti - Course coordinator
Architect, designer, senior researcher in fashion design strategy and luxury goods market. Senior researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover, his research is focusing on product values communication through design-driven innovation based on technology innovation and traceability.

Claudia Gelosa

Claudia Gelosa
Claudia is specialized in Marketing and Communication, having developed her skills as Advertisement and Communication Director for several national and international brands in the fashion, sportswear and accessories fields. With her communication agency Re.publique Architecture Communication, she manages the press office’s activities for several design studios and companies.

Flores Zanchi

Flores Zanchi
Education:Architecture Degree from the Florence University and the Ecole d?Architetcture de Paris La Villette. Experience:From 2002 to 2008 she works at Archea Associates where she coordinates and develops exhibits and events. At the same time she coordinates the editorial aspects of the architectural portal. From 2004 to 2008 she is part of the editorial staff of Area magazine. Her articles are published on several national and international magazines such as Area, Materia, d?Architettura, Progettare, Casa&design China, Recuperare l?Edilizia, City Project. Courses taught: professor of PR, Advertisement and Fashion. Website: ______________

Costanza Menchi

Costanza Menchi
Researcher and consultant in Fashion History and management of companies’ historical archives. She collaborates with important Florentine institutions for the conservation and promotion of artisanal cultures, especially in the fashion accessory’s sector. Personal website