Fashion Communication - SemesterStart date: February 2015 | Duration: 15 weeks | Language: English
The Fashion Communication semester programs at IED Florence are a unique, focused and practical introduction to the fashion industry and the central role of communication. This theme is developed through the courses offered, the companies chosen for collaborations and the project that concludes the semester.
The IED approach offers students the unique opportunity to work directly with industry professionals as part of their academic experience and professional development thanks to long-standing relationships with Italian fashion and design industry leaders.
Central to this didactic philosophy of involving professionals and industry, The IED Florence Fashion Communication program has partnered with LUISAVIAROMA.com. LUISAVIAROMA of Florence, is a premier e-Commerce luxury clothing retailer of the world’s most important designers.
The Spring Fashion Communication semester program forms the basis of the program by drawing together the various disciplines that make up the core vision of the program. Project work and collaboration with companies and industry professionals as the foundation of the IED philosophy.
A prime example is the Fashion Communication and Events course, which in 2011 saw students develop, organize and produce a social media communication campaign and press release articles for Fendi’s special project series “Fatto a Mano for the Future”, during the Pitti Uomo fashion week. The event was created with Fendi and involved strategic communication and interviews carried out with new media instruments including Facebook, Twitter, YouTube, YouStream and using Ipads, Iphones and other video sources to create a worldwide live participatory experience.
This Fashion Communication semester program is open to current students, graduates and professionals seeking to define or acquire new skills and perspective. IED is able to provide further information regarding course content, facilities and faculty upon request. IED facilitates students spending a semester or academic year abroad by facilitating credit transfer in collaboration with the student’s home institution.
Duration and attendance: 15 weeks full time
- Digital Image Processing
The application of highly-evolved digital tools to the visual languages of fashion. The curriculum provides students with the basic grounding they need to use the most important programs for processing and transforming images, as well as for mounting and retouching them.
- Fashion Communication
Developing some communication skills. Improving analytical and critical skills, towards the building up of a communication strategy. Getting more familiar with some working dynamics via case histories.
- Fashion Materials
The course offers an analysis of the factors that contribute to the structure of a fashion collection: from the production of fabrics to the composition of a fashion product and the different elements that create it.
- History Of Fashion Photography
The greatest fashion photographers and their impact on aesthetic ideals. Their techniques and style of composition, influences and connections with the art world. Technical analysis of the main photographers’ styles.
- Introduction To Fashion Events
Covers the basics of Fashion Event planning and communicating starting with the study of case histories of events. Deals with the interconnectivity of physical and digital planning and how to effectively manage a project, client or event with digital tools to increase integrated communication strategies.
- Visual Language
Introduction to aesthetics; an historical and critical analysis of the most important modern and contemporary artistic and fashion movements, in relation to the development of society and of culture.
- History Of Fashion
The evolution of styles and tastes in Western fashions from its origins to the mid- nineteenth century. In addition to providing a basic historical and cultural grounding, the course sets out to stimulate the development of the critical and analytical skills necessary for students to interpret contemporary trends.
- Digital Image Processing
Gabriele Goretti - Coordinator
Architect, designer, senior researcher in fashion design strategy and luxury goods market. Senior researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover his research is focusing on product values communication through design-driven innovation based on technology innovation and traceability.
Education:Architecture Degree from the Florence University and the Ecole d?Architetcture de Paris La Villette. Experience:From 2002 to 2008 she works at Archea Associates where she coordinates and develops exhibits and events. At the same time she coordinates the editorial aspects of the www.floornature.com architectural portal. From 2004 to 2008 she is part of the editorial staff of Area magazine. Her articles are published on several national and international magazines such as Area, Materia, d?Architettura, Progettare, Casa&design China, Recuperare l?Edilizia, City Project. Courses taught: professor of PR, Advertisement and Fashion. Website: http://www.republique.it/ ______________
Costanza Menchi is a native of Florence. Earning her degree from the University of Florence in art history, with a concentration in the history of costume and fashion, she has always been interested in costume and fashion as a reflection of culture and society and as a medium of communication. Her research is interdisciplinary, ranging from costume-visual arts to fashion in theatre-cinema, music and photography. After completing her degree, she also studied Italian Studies, Culture and Communication at Middlebury College (VT). She has taught Fashion Studies both in the USA as well as in Italy, joining the IED Florence program in 2009. She strongly believes in the learning through experience didactic approach and she works in promoting the authentic Italian craftsmanship. She is the founder of Let’s Work Artisans! the didactic project of OmA Association in Florence.
Courses of Fashion in Florence
Three Year Courses IED
|Fashion Business Duration: 11 months - Full Time Language: ENG Start date: 13-04-2015 Credits:||ITA||ENG|
Semester and Academic Year
Summer and Winter Programs
|Fashion Communication Duration: 3 Weeks - Full Time Language: ENG Start date: 03-06-2015 Credits:||ITA||ENG|
|Fashion Events and PR Duration: 4 weeks - Full time Language: ENG Start date: 29-06-2015 Credits:||ITA||ENG|