Fashion Communication and Stylist: Paris & Florence

Summer and Winter courses - Florence

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Paris College of Art and Istituto Europeo di Design offer two-week challenging educational experience for international students, looking for university credits and wishing to immerse themselves in a creative field such as Fashion. While traveling across Paris and Florence, students will get inspired by the historical and artistic richness of these two cities.

During the two-week summer programs students will get the chance to learn from the best industry professionals in a hands-on education experience, this way they will taste two different methodologies and different ways of thinking.


  • Start date
    June 2018
  • Duration
    2 weeks
  • Attendance
  • Language


Creative, flexible, open-minded young students or professionals from other fields who want to learn and take on challenges. People who are interested in the world of fashion communication and stylist and have no prior knowledge or experience in the discipline. This is an introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented.

First week at Paris College of Art:  
In the last three decades, the fashion stylist’s status and role in the fashion industry has been increasingly crucial. As a key player in the fashion system, the fashion stylist’s work goes from the pre-conception phase of a designer’s collection all the way to editorial shoots and visual merchandising in the stores.
Through theoretical lectures and practical projects (individual and group), this course will immerse the student in the creative process, skills and function of styling and fashion communication.

Second week at IED Firenze:
During the second week of this program, students will understand and learn to apply the entire process of fashion styling using new media and video making strategies. By experimenting and interacting with other artistic disciplines and developing their own creativity, students will learn to work autonomously. The course constitutes a further development on the tools and processes of design thinking attitude.
Students will acquire a range of skills through theoretical and live project-based case studies, working both individually and in groups. They will directly interact with fashion and lifestyle brands which will allow them to explore a range of roles and career opportunities.


  • Paris College of Art

    • The Fashion System

      The students are introduced to the notion of the fashion system as a building block to all fashion practices. They will understand where image and communication fall in the cycle of fashion and its role in transforming a product or a garment into a fashion artefact.

    • Fashion Styling

      The course gives a solid basis for understanding what contemporary styling practice is. Through dissecting the role and modes of operation of the stylist, students will understand the different genres and activities of styling, and the process of styling a fashion shoot (photographic or video). This will be addressed in practice through the experimental styling workshop.

    • Experimental Styling Workshop

      This workshop consists of three days of an intensive accumulative chain of practical, individual and group, projects where the students learn to develop an alternative approach to styling while projecting their personal identity in the work. The series of projects will enhance the student’s ability of storytelling, concept and narrative building in the practice of styling and image making. The hands-on approach of the workshop will further introduce students to the methodology of styling for photo or video shoots.

  • IED Firenze

    • Fashion Styling

      The objective of this course is to fine-tune students’ ability to act independently to apply the right methodology for devising, developing and producing a fashion styling and visual merchandising project, starting from complex concepts.
      Students will develop their ability to observe and analyse the real world and contemporary trends in men’s and women’s fashion, as input for elaborating an initial concept and translating it into an original, creative proposal of a style.


    • Media lab

      Students will learn about digital tools and social media, focusing on fashion brand awareness though different digital platforms; Students will be able to manage the media contents and interact by creating social communication plan.
      Media lab course will focus different languages aiming at interacting to users and clients of contemporary fashion scenario.


    • Video languages

      The course introduces students to the essential elements of video and to its production in various sectors: its functions and aesthetic codes, the situations in which it is used and how it interacts with fashion styling.
      The course aims at developing a critical attitude in students towards the phenomena related to video production, so as to translate and understand its forms and contents and learn about the techniques used to execute it and its aesthetic and expressive potential.


Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Kegham Djeghalian - Course coordinator

Kegham Djeghalian - Course coordinator
Art director, visual artist and fashion stylist. Education: Masters in Image Design at L’Institut Français de la Mode IFM; Fashion Studies at Central Saint Martins and London College of Fashion; Visual Culture at Goldsmiths College, University of London; Visual Arts at the American University of Cairo AUC. Exhibitions: Goethe Institute, Paris; L’Institut Français , Alexandria; Critical Costume, University of Aalto, Finland; ASVOFF7, Centre Georges Pompidou, Paris; ImpulsTanz, Vienna; Surprise 4, Athens; Darb 1718, Cairo ; Cairo Opera House; Art TLV, Tel Aviv; Bethlehem Peace Center, Bethlehem; Falaki Gallery, American University of Cairo; Goethe Institute, Cairo. Conferences/Residencies Critical Costume, University of Aalto, Finland; A Journey of Ideas Across: In Dialog with Edward Said, HKW, Berlin; Future Archeology, ImpulsTanz, Vienna. Teaching: L’Institut Français, Alexandria; Photopia, Cairo; Darb 1718, Cairo; Istituto Burgo, Cairo; American University of Cairo. Awards Silver award, Creativity International Awards, USA; Gold & Silver award, Davey Awards, USA. Clients and collaborations: Elle Orient, Oryx Magazine, Pashion, Identity, Yerevan magazine, Unfair, D-CAF Festival, SEDA, Okhtein, IFM, Hermès, Kenzo, Louboutin.

Gabriele Goretti - Course coordinator

Gabriele Goretti - Course coordinator
Architect, Designer, Senior Researcher in fashion design strategy and luxury goods market. Senior Researcher within joint research Labs between Academia and advanced craftsmanship SMES. PhD in Industrial design, his professional profile is focusing on relationships between design strategies and advanced manufacturing processes. Moreover his research is focusing on product values communication through design-driven innovation based on technology innovation and traceability.  

Daniela Fiorilli

Daniela Fiorilli
She is a Free-lance Designer and Stylist Consultant. After attending Polimoda in Florence and F.I.T in New York. Fiorilli started her career working for major companies both in Italy and abroad. In 2001 she founded her studio offering her experience to important brands of ready-to-wear and luxury denim. In 2012 launches Guen womenswear capsule collection. She was selected by Vogue Italia as one of the new emerging talents for Vogue Talents september 2013 issue. On july 2015 the Guen was selected together with the most interesting new fashion projects around the world for an exhibition called A.I creative Crime in Palazzo delle Esposizioni during haute couture fashion week.  

Michelangelo Guarise

Michelangelo Guarise
Founder of Volumio, a multimedia start up, his fields of work are Interaction Design, Web Design, Digital Marketing and Growth Hacking. He cooperates with several R&D international teams, ranging from multimedia applications to technology innovation in hi-end products. Graduated in Psychology, his main interest is technological innovation, about which he is particularly interested in the human and cognitive aspects, for national and international fashion brands.

Paola Passeri

Paola Passeri
Professional development of media for visual communication: from graphic design to corporate and promotional videos, to audiovisual products for educational and teaching, to museum video settings, to contents for interactive video installations. Areas of expertise: computer graphics 2d / 3d, image editing, graphic design, visual communication, video design, video editing and compositing, special effects, video graphics, animation and post-production techniques, character animation, video mapping, infographics, whiteboard animation, motion graphics.