Advanced Graphic Design

Summer and Winter courses - Florence

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Advanced Graphic Design takes a multi-disciplinary approach to incorporating theoretical and practical skills necessary for a solid foundation with the objective of the creation of a final project.

Students will use the cultural and architectural heritage of Florence of the past and present as their inspiration to utilize and transform their experience and ideas into a unique work.


  • Start date
    July 2018
  • Duration
    3 weeks
  • Attendance
  • Language


This is an advanced course, participants should have a basic foundation in the four main components of the courses and should be motivated to work independently and under deadlines. Applicants need to show strong motivation and the ability to work in groups.ability to work in groups.

Structure and methodology

This course meets from Monday to Friday on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.
During the program students will acquire the historical and modern fundamentals of Italian graphic design

The final project will consist in the idealization of a “new Museum for Florence”, based on the student’s research, personal impression of the city and the things one would like the town to showcase to the world. The project consists in naming, branding, creation of an info-graphic and captioning system, and in promoting this new conceptual Museum. Given the specificity of the subject and the great avail of world-famous museums in Florence, the task will be followed up to the tiniest detail. The final project will be a composition and presentation of each project realized during the summer program.


Please consult the following web resources:

Graphic Design
Colour Lovers
IED Florence Summer 2013 video 
IED Florence past Graphic Design courses


Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Marco Innocenti - Course coordinator

Marco Innocenti - Course coordinator
Designer, illustrator and art director, experienced in copywriting, magazine design, editorial design and type design. Expert in touristic and cultural promotion. Photographer. Co-owner of Kidstudio.

Tommaso Tancredi

Tommaso Tancredi
Photographic techniques for the creation of visual content, an orientation tour in the City Center Freelance Photographer and Video Maker. Since 2005 has practiced through many fields of image creation. Has a deep knowledge of commercial and editorial photography, having worked with several broadcasters and agencies such as Sky Arte HD, Domus, Condè Nast, Gruppo Editoriale L’Espresso, Mediaset, Rai. Since 2014 holds photography classes at IED Firenze.

Cosimo Lorenzo Pancini

Cosimo Lorenzo Pancini
Founder and Creative Director of Studio Kmzero and type designer for Zfonts. Designer and Creative Director for Motion, Print and Advertising. Background in illustration, comic art and gaming development and strong experience in design for multimedia and the web. Interested in mixing new technologies, user experience and visual storytelling. With his partners at Studio Kmzero he wrote and directed short animation videos, developed experimental software and websites, and produced print projects.  

Francesco Canovaro

Francesco Canovaro
Designer and Creative Director for Web, Motion, Print and Advertising. Background in programming, painting and illustration and strong experience in design for multimedia, web design, user experience and interaction design. Interested in mixing new technologies, user experience and new. With his partners at Studio Kmzero he has written and directed short animation videos, developed experimental software and websites, and produced book and print projects, as well as providing a full range of design and consultancy services to clients.    

  • Syllabus

    • Contents of Digital Photography

      Shooting outside: a tour to discover the city of Florence and to create photographic content and to identify the theme chosen for the personal project. Technical advice on the use of a DSRL, photo framing, lenses and lights.

    • The Museum System and the Public Utility

      Graphic Design
      A Brief History of the Public Utility Graphic Design in Italy: the Master in PU Graphic Design, how to created a system and how to apply it.
      Signage: how to create a visual identity of a museum and how to convey information.
      The info-graphics: what is needed in internal and external captioning and explanations.

    • Typography and Font Creation

      The course aims at understanding how typefaces are built, work and interact, through analysis of a single glyph and words and their composition. The end result will be a typeface (either a brand new one or a modification of an existing one) that will be used as a text or titles, and a whole set of elements for a museum’s info-graphics.

      Letter: anatomy, size, scaling, classification, families and super families, caps and small caps, mixing type - faces, numerals and punctuation.
      Text: kerning, tracking, line spacing, alignment, vertical text, marking the paragraphs, enlarged caps, hierarchy. How text changes in headers, subtitles, book text and captions.
      Modifying characters: logo design via lettermorphing.
      Creating symbols: creation of a set of infographic elements for a museum’s internal and external signage.
      Assembling the glyphs: Building a typeface with professional software.

    • Advertising and Elements Of Presentation

      The final presentation: how to combine the elements in an appealing visual presentation of the project.
      Animations & eye-candy: creating appealing elements for both presentation and Social Networks interaction.
      The ad campaign: how to promote a museum both off and on-line.