Graphic Design and Portfolio

Summer and Winter courses - Florence

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The course introduces the development of graphic design.

Utilizing lectures, case studies and site visits to design studios, exhibitions and workshops with Italian industry professionals students will develop a solid theoretical and technical skill set in order to complete a Florence-inspired final project.


  • Start date
    July 2018
  • Duration
    3 weeks
  • Attendance
  • Language

Target - This is an Introductory course; no previous studies within the field are required. However students are encouraged to familiarize themselves with the major themes that will be presented. Applicants need to show strong motivation and the ability to work in groups.

Structure and methodology - This course meets from Monday to Friday on a full time basis (morning and afternoon) the course has a duration of 75 hours spread over 3 weeks.
During the program students will acquire the historical and modern fundamentals of Italian graphic design.

Topics covered - Semiotics, historical background of graphics and design, visual communication, destination branding, typography and page layout, color analysis, fundamentals of Adobe Photoshop and Illustrator including use of layers, colors, text tools, pencil and brushes, picture placement and exporting to diverse media, introduction to developing and maintaining a professional portfolio.

Learning outcomes: Acquisition of technical proficiency in the use of the tools and materials in graphic design; Development of new skills using Adobe Photoshop and Illustrator; Adaptation of the creative process meet project objectives; Development of a personal portfolio and individual final project.

Please consult the following web resources:

Graphic Design
Colour Lovers
IED Florence Summer 2013 video
IED Florence past Graphic Design courses

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Marco Innocenti - Course coordinator

Marco Innocenti - Course coordinator
Designer, illustrator and art director, experienced in copywriting, magazine design, editorial design and type design. Expert in touristic and cultural promotion. Photographer. Co-owner of Kidstudio.

Laura Ottina

Laura Ottina
She is a graphic designer with twenty years of experience in the publishing industry. She worked as project coordinator, art director, layout artist, calligrapher, author and iconographic researcher. Since 2005 she is part of the digital art and visual communication studio Popdesign.

Ingrid Lamminpää

Ingrid Lamminpää
She got her Architecture Degree in 2005 and continued her academic career in Multimedia Communication and Design, completing her Master’s degree a couple of years later. She currently teaches in several institutions in the city of Florence. Her interests are ethics in communication, visual design, digital storytelling and new media communication. She is the screenwriter and executive producer of the video blog and the documentary "Just Say Yes", a journey through the civil rights. The documentary won the jury and the audience award at the Biografilm Festival 2014. LinkedIn

Heiko Mattern

Heiko Mattern
After studying visual communication at the Fachhochschule für Gestaltung in Schwäbisch Gmünd (Germany ) and several internships in famous graphic design agencies in Germany, Switzerland and France, Heiko settled to Florence, where he worked for RD Communication & Design – Rufus Deuchler and Leader Pubblicità e Marketing before he opened up his own design agency called DiSign-Digital Design. In the last ten years Heiko taught Graphic- Design at the AI (Accademia Italiana) and at Saci (Studies Art Center International). Since Summer 2010 he teaches at IED.