Strategic Design Labs

Credits: 90 | Start date: January 2013 | Duration: 11 months | Language: English

 

The Master of Strategic Design Labs trains professionals who will understand and develop within this business and social context, participating in business strategy design; information and communication technologies; and the innovation, internationalization and sustainability of an organization’s projects and areas of focus.

Upon completing the Master’s program, students are qualified to work as Marketing Director; Director of an R&D Department; Design Manager; Project Manager; Product Manager; Brand Manager; Retail Manager; Innovation Manager; Product Consultant; Innovation Systems Consultant; Design Consultant; or Information and Communications Technology Consultant.

Designed for: professionals and graduates in any of the specializations within the world of commercial communications, from traditional to interactive advertising, public relations, marketing, graphic design and product design. This Master’s was conceived as a multidisciplinary, international program, located on the frontier between design and communications.

Society demands products, services and business ideas that respond to changes in technology, design, innovation and sustainability; companies must integrate these changes into their processes, human resources, work spaces, and relationships with suppliers, etc.

The fundamental key of the Master of Strategic Design Labs is the concept of innovation, structured in four areas: Knowledge, Technology, Global Vision and Design. The objective is to delve into these four areas in-depth and train people capable of shaping strategic visions, learning a new way of seeing and thinking from a design perspective – independent professionals who can lead projects and propose effective initiatives in companies.

Students of the Strategic Design Labs Master Course learn to: bring together a business and creative vision; manage and coordinate multidisciplinary teams; strengthen their identity as creative professionals; build trend maps with a business vision; anticipate and interpret future scenarios; establish personal contacts with diverse professionals; and conceptualize, develop and communicate innovative ideas.

Trips: the program of the Strategic Design Labs Master Course includes three trips, 3-7 days in length, to different international destinations. Airfare and accommodations for the trips are included in the price. The IED Madrid also organizes a fourth optional trip to San Francisco and Silicon Valley. Students are responsible for the cost of this trip.

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