Advertising and Editorial Photography

Continuing study programs - Madrid

As the last of three modules that form the Master of Professional Photography at the IED Madrid, this specialization course is dedicated to advertising and editorial, which means that it includes knowledge in Design Theory and Practice, Picture Editing for magazines and books, working with models for commercial campaigns, business plans and contracts, copyright issues, media relations, communication theory, advanced retouching and colour correction, and location management. A strong and appealing personal work can make the difference when trying to convince commercial clients and agencies. Based on this assumption, the enhancement of the students’ professional skills in advertising and editorial photography is complemented by developing a personal body of work.

The co-directors of this course are good examples of a new breed of photographers who see their commercial work embedded in the artistic field. They are also docents of the European Master of Fine Art Photography and will tutor the students in the creation of a personal artistic project that will go far beyond pure technical excellence.

Students will enter the world of applied photography through a network of lecturers, teacher, tutors, and the program’s directors. They have the opportunity to further their studies in the framework of the Master in Professional Photography and to promote the final project through our contributing partners, with the ends of publication and distribution.

  • Credits
    20*
  • Start date
    October 2017
  • Duration
    4 months
  • Attendance
    part-time
  • Language
    English

This course is one of three modules, which can be combined in the form of a Master in Professional Photography.

The main objectives of this course are:

• Offer students a view of current tendencies in advertisement and editorial photography

• Implement the tools and knowledge used in the photography industry.

• Introduce different modes of practice in applied photography.

• Reflect on the role of the photographer within the media.

• Experience, through a personal project, what it’s like to create a story that is good enough to be published.

• Examine photographic practices within contemporary media contexts to familiarise students with contemporary working methods in the field of production, studio management, post-production, publishing and stock.

• Show the cultural value of photography, forms of collaboration and creative funding models.

• Analyse the challenges and limitations of the market in times of strong media convergence and downsizing.

Professional Opportunities. This course offers students the chance to access the field of professional photography, which has a high demand in many fields:

• Industrial advertising photographer

• Editorial photographer

• Post-production artist

• Art Buyer / Art director

• Studio Manager

• Agency Assistant