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13365614881336486445bag_in_town

BAG IN TOWN

EASTPAK is partnering with the Istituto Europeo di Design in the portal www.creativecontexts.com to invite young creatives from all over the world to enter the new Bag in Town – A bag for 24 hours design competition, with designs that are ready to go straight out into the business world as complete products made by EASTPAK.    

This innovative international competition explores how bags relate to the urban environment, encouraging ides from the fashion, design and communication scenes. The idea is to give bags a fresh aesthetic and functional definition by asking a simple, straightforward question: “what is the ideal briefcase structure?”.

Everybody who is 18 years of age is eligible to enter for Bag in Town. Since it was launched officially on 17 April, it has been possible to enter by going to the website www.bagintown.net. All you have to do to enter a design is upload it to the portal no later than 1 July 2012. The best six will be chosen for their style and degree of innovative content: three by a jury of experts and the other three by an open vote on the web.

The six designers chosen will get a unique chance to access the IED Creative Factory in Milan. For six intensive days, the finalists will be tutored and assisted by the EASTPAK marketing and product manager and by professionals from the IED network: their aim will be to create a prototype for each design, so literally make their dreams come true.

The prototypes will then also be published on the Bag in Town portal, where the public will be invited to vote for them. The design that gets the most votes will win a prize of €5,000 and have the chance to go on sale in 2013, as part of the new EASTPAK collection.

For further information, please go to: www.bagintown.net


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Credits

© 2010 Istituto Europeo di Design
All rights reserved

Project of Presidenza IED, Marketing office

Project leader
Guido Racinelli

Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni

Interaction design
Marko Simic

Graphic design
fleka d.o.o.

Content Manager and editor
Fabrizo Li Perni

Content Editor
Fernanda Massarotto

Software development
fleka d.o.o.

IT Integration, InIED data base management
Giovanni Molteni, IED

Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.

System administration, IT Office
Giacomo Baruffi, Domenico Bruno

Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino

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Declaration as per Art.13, Italian Legislative Decree N. 196/2003
Milan, 12/07/2007
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