Brand Management and Communication

Start date: April 2011 | Duration: 12 months | Language: eng

 

The Master in Brand Management and Communication is the result of the specific market need to face the challenges of the International competitors.

IED Comunicazione – Milan, that always pays particular attention to the market, answered this need by realizing a Master that aims at training a new interdisciplinary professional profile having marked integrated skills who is able to organize and manage complex communication projects.

Advertising is a very important field also thanks to its historical creative background. It has been well-known at international level for centuries and shows up in the numerous expressions of the Made in Italy.
If you consider creativity and sensibility as main elements of the Advertising, it is clear why it has such a great success in our country.

Target
Italian and foreign graduates in humanistic, social, economic and scientific studies; graduates at Italian or foreign design schools; professionals with at least two years of experience in the field.

Participants develop the different areas of the project aimed at creating and strategically communicating the brand by learning the skills required for the different professional profiles such as Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art.

During the course, the economic and cultural scenarios of the contemporary reality will be analyzed by focusing on the communication strategic aspects, on the marketing tools and on the advertising processes.

The course will provide students with the creative, planning and management tools required to identify the end consumer, to define the product, to work out strategies, and to define how to realize an integrated communication campaign.

One year of high quality teaching supported by a strong and shared passion for work.

In relation to the course contents and training objectives, internships may be organized with firms.

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