Product Design

Major in Product Design

Three year Courses - Milan

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The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF)

This Course is held also in: Turin -  Rome -  São Paulo - 
  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

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The course program is concerned with an important reality in the panorama of Italian and international industry: packaging design, which is used to present, protect and communicate all of the objects and food products we buy and which has a fundamental role in the commercial success of a product. The area of design undertakes the complexity of packaging, working out the technical aspects, function and form, with the knowledge that the choices made by the designer must offer solutions to the environmental problems, combining the commercial strategy with sustainability.

The first year of the bachelor degree in Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

The Bachelor Degree in Product Design is recognized by MIUR as an Academic Diploma Level I

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Early Bird Discount – 2015 Undergraduate Programs Entries

Apply early to IED Istituto Europeo di Design for our Undergraduate programmes and receive a 15% discount from your tuition fee.

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Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Generoso Annunziata

Generoso Annunziata
Graduated in Design & Engineering at Politecnico di Milano, he gained experience in toys, furniture and contract design, working also with Horm-Orizzonti Group. For some years he worked in Formula 1 area, dealing in 3D modelling, computer graphics and video editing of Giorgio Piola's clips, published on severals media. LinkedIn: it.linkedin.com/pub/gene-annunziata/b/811/86b/it

Enrico Azzimonti

Enrico Azzimonti
Graduated in Architecture in 1993 at the Polytechnic in Milan, since 1994 he is active in Architectural and Industrial Design processes. Along with the didactic activity, he develops collaborations with companies like: TVS, Lavazza, Fratelli Guzzini, Coop, Jvc, Diamantini & Domeniconi, Bilumen, Risolì, Bosa, Pavoni Italia. Sito Web: www.enricoazzimonti.it Linkedin: http://www.linkedin.com/pub/enrico-azzimonti/42/a48/b7a

Giovanni Baffetti

Giovanni Baffetti
Product designer graduated at IED with honors in 2007, he developed his thesis project on systems and products for BM Group. Since 2007 he is didactic assistant to IED product design three years courses, coordinator of special activities, and teaching Material Typology. He collaborates as freelance product and graphic designer for various architecture and design studios. Linkedin: http://www.linkedin.com/pub/giovanni-baffetti/2a/2a7/258

Giacomo Bertolazzi

Giacomo Bertolazzi
Graduated in interior architecture at IED in 1994. In 1995 he collaborated for Futurarium project, organizing international workshops held by Gaetano Pesce, Ron Arad, Ettore Sottsass. From 1995 he’s collaborating with IED Milano as teacher and coordinator of Product design three year courses. Simultaneously he’s developing freelance projects. Linkedin: http://it.linkedin.com/pub/giacomo-bertolazzi/10/152/785

Luciano Catena

Luciano Catena
He graduated in 2001 in Industrial Design at the Politecnico di Milano, where, after graduation, followed by a Master in Transportation Design & Management. In 2002 he began working with LEGO Denmark for the design of new elements. In 2004 he became a member of FragolaCreativeLab, a laboratory for the generation of concept and product engineering. In 2009 he joins IED as responsible of the Modelling LAB and Modellistica 2 course teacher. Linkedin: http://it.linkedin.com/pub/luciano-catena/8/868/a90/it Website: www.fragolacreativelab.com

Davide Dell'Orto

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Luca Loschi

Luca Loschi
Designer, he graduated at Politecnico in Milan. He designed for material handling industry then he teamed up with IED Centro Ricerche until he was appointed as coordinator of the Design Dept. In 2010 he established his own studio. He teaches at IED Design and Fashion, at Politecnico and for workshops in Italy and abroad. Clients: Jacuzzi, VAPE, Paglieri, Eridania, GEICO, Relevi. Linkedin: http://www.linkedin.com/pub/luca-loschi/6/840/842 www.lucaloschi.com

Matteo Moscatelli

Matteo Moscatelli
Architect and PhD, he teaches at Politecnico in Milan, at IED and at the University of Southern California. He writes for the magazine Area. He published Zurigo. La ricerca dell’essenziale and Senso e forma dell’architettura contemporanea. He received awards in architectural and urban design competitions. Personal website Linkedin

Loredana Parmesani

Loredana Parmesani
Art Critic.

Annmaria Petrara

Annmaria Petrara
She graduated in Architecture at Politecnico in Milan in 1992 and achieved a Masters in product design at Domus Academy. She worked for Castelli Design Milano as chief design specialized in Concept design identity, CMF for industrial products, Interaction Design, Art Direction, Design development and Project management for important companies (BTicino, Itachi, Lamborghini, Legrand, Michelin, Mitsubishi, Pirelli, Unilever). She works for Chinese fashion brands and privates in China,. She helds courses at IED in Milan mainly about product design.

Mario Redaelli

Mario Redaelli
Graduated in Architecture, after several years of work he founded the R2 + studio, with offices in Italy and Spain, dealing with architectural design and interior design. He was Teaching Assistant for the courses in Architectural Design at the Polytechnic of Milan and collaborates with IED Milan for courses like “History of Design”. Web Site: http://www.r2piu.com/

Silvia Roth

Silvia Roth
She graduated in Industrial Design at IED in '99. In 1999-2000 she collaborated with the Advance Design Center at Alfa Romeo in Arese. She collaborated with different architecture and design studios. Since 2000 collaborates with IED Design Milan, where she held several positions as coordinator of the courses CSP, thesis coordinator as a lecturer for Communication Project course. Linkedin: http://www.linkedin.com/pub/silvia-roth/50/454/189

Livio Guido Sampietro

Livio Guido Sampietro
Designer graduated at IED and collaborator since 2007. He has 14 years experience in design of industrial technical products, electronic, sport equipments and products for mass market. Among his customers: Technisub Spa, Givi Srl, WNQ Ltd, Rovera Spa. He is auditor for Quality Management Systems and Information Security Management Systems. Linkedin: http://www.linkedin.com/pub/livio-g-sampietro/10/8b9/657

Toshi Satoji

Toshi Satoji
He graduated from the department of Industrial Design and after working in the design field in Japan, he comes to Italy in 1992. He collaborates with many Italian design offices and in 1997 he founds in Milan the “Toshi Satoji Design” studio (www.toshisatojidesign.com). He realized a big number of products for international companies in Japan and Italy such as Panasonic, Epson, Fujitsu, Nikon, e.t.c…He got many awards in the world of design. Website: www.toshisatojidesign.com

Gianni Emilio Simonetti

Gianni Emilio Simonetti
Professor of "food design" course held at Politecnico di Milano Bovisa. Directs a workshop of "Art Therapy" at the UOP Laveno Varese. He deals with visual languages in the social sciences. He has published several books including Fine delle utopie sul buon governo", Rome 1974. "Agguati" Genova 1978. "La storia dell’arte dopo le avanguardie storiche" Genova 1994 . "La sostanza del desiderio", Rome 1998. "La funzione sociale dell’arte e la follia" Rome 2005. "La domesticazione sociale" Rome 2006. "Le figure del godimento" Rome 2008.

Filippo Tazzari

Filippo Tazzari
Graduated in applied arts, since 1997 he’s been working in the field of design, mosaics and virtual elaborations. Besides numerous collaborations with architects, design studios and art ateliers, he took part at various exhibitions in Milan, Ravenna, Paris, Strasbourg and Miami. Since 2001 he’s been teaching Digital Graphic in various institutes in Lombardy. Linkedin Personal website

Gabriel Weirich

Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg), he got a Master at Domus Academy. His studio is specialized in product design, trend research, innovation management and design strategy. Among his awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best”.  Linkedin

Raffaele Bocchetti

Raffaele Bocchetti
Graduated in Economy with a Masters degree in Marketing and Communication, he’s a consultant and expert trainer of Etnomarketing, working with profit, no profit and public companies. He collaborated with Lab. Banca e Società (Intesa), B.C.G., Agos Ducato, Extrabanca, AVI, Fondazione Ethnoland, Atenateam, Regione Lombardia.  Linkedin:  http://www.linkedin.com/pub/raffaele-bocchetti/19/7a5/2a6

Elisa Saporiti

Elisa Saporiti
Product strategic designer, si diploma nel 2003 in Industrial Design presso lo IED. Nel 2005 entra a far parte del design team del toy department della Chicco Artsana. Si occupa di ricerca, brainstorming, ideazione e sviluppo concept, fino ad arrivare alla definizione estetica del prodotto. Nel 2008 diventa collaboratrice di Attivo creative Resource. Nel 2010 inizia la collaborazione come docente presso lo IED.

Diana Larisa Rosioru

Diana Larisa Rosioru
She graduated in Industrial Design, completing her studies with a Masters in Interior Design in 2012 at IED. Specialized in project communication, she’s currently working as Interior Designer and lecturing “Communication Lab” in the Master. She’s transmitting her competencies in project methodology and communication to IED students.

Luca Schieppati

Luca Schieppati
Luca Schieppati nasce in Italia nel 1979. Dopo gli studi superiori consegue la laurea in Disegno Industriale presso il Politecnico di Milano. Vive e lavora a Milano. E’ docente all’Istituto Europeo di design dove tiene corsi di Grafica e Computer Grafica. Con alcuni dei suoi progetti ha partecipato ad importanti mostre nazionali ed internazionali di design come "The new italian design" a Milano e Madrid; "Milano made in design" a Pechino e Shanghai; "Festival della creatività " a Firenze; "Il segno dei designers" a Milano. Nel 2007 è testimonial del concorso di idee "Muoviti"; in dicembre entra a fare parte del Triennale Design Museum presso la Triennale di Milano con l’evoluzione del progetto Ciclo’. Nel 2010 presenta Ciclotte, al Salone del Mobile di Milano, a maison Object a Parigi, alla Biennale di Venezia, a 100% Design a Londra, e il progetto Anima, lettino termale per massaggi, al Cosmoproof di Bologna. Nel 2011 vince il premio come migliore oggetto di design al FIBO ad Essen e riceve le nomination ai Wallpaper design awads, al JEC (Composites design awards), al Qualitech (Yacht interior design Award) ed al WTAward (Innovation Award). Dal 2006 con il suo studio si dedica all'attività  di designer offrendo una nuova figura professionale in grado di dare una moderna interpretazione estetica a cavallo fra arte, design e moda. Il lavoro in team gli permette di spaziare dal design all’engineering, dall’interior design all’exhibit, dalla comunicazione visiva all’imaging.

Mattia Parlangeli

Mattia Parlangeli
He helds a BA in Industrial Design and a Masters in Graphic Design Management at Istituto Europeo di Design di Milano. Founder of Bureaucracy.ws he works in many areas of visual communication as brand identity, typography, web design for brands like IED Master, FMI, San Carlo, Red Bull. Web Site: http://www.bureaucracy.wsFB Fan Page: http://www.facebook.com/Bureaucracy.ws.page

Dario Albini

Dario Albini
Visual Designer & Art Director