Product Design

Major in Product Design

Three years courses - Milan

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The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF)

  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

The course program is concerned with an important reality in the panorama of Italian and international industry: packaging design, which is used to present, protect and communicate all of the objects and food products we buy and which has a fundamental role in the commercial success of a product. The area of design undertakes the complexity of packaging, working out the technical aspects, function and form, with the knowledge that the choices made by the designer must offer solutions to the environmental problems, combining the commercial strategy with sustainability.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

The course is recognized by MIUR as an Academic Diploma Level I

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Early Bird Discount – 2015 Undergraduate Programs Entries

Apply early to IED Istituto Europeo di Design for our Undergraduate programmes and receive a 15% discount from your tuition fee.

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Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Davide Angeli

Davide Angeli
Graduated at IED Milan, he began his career in 2004 alongside Michele De Lucchi. With him he  developed projects in recent years in the field of coordinated image, product design, but also architecture and fittings. Working with Ferrari, Intesa Sanpaolo, La Triennale di Milano, Kartell, Guzzini, 1920 Riva etc. In parallel he collaborates with other important Italian communication including Oliviero Toscani Studio Trivium and Quadrivium.  Website: www.amdl.it

Valentina Anzoise

Valentina Anzoise
Degree in Sociology, she earned a Ph.D. in Information Society at the University of Milano-Bicocca. Currently, she is Associate Researcher at the European Centre for Living Technology (Ca’ Foscari University of Venice). Research interests: Qualitative methodologies, Visual and Cultural Studies, Knowledge Society, Innovation and Sustainability.  LinkedIn: http://it.linkedin.com/pub/valentina-anzoise/10/39b/258

Enrico Azzimonti

Enrico Azzimonti
Graduated in Architecture in 1993 at the Polytechnic in Milan, since 1994 he is active in Architectural and Industrial Design processes. Along with the didactic activity, he develops collaborations with companies like: TVS, Lavazza, Fratelli Guzzini, Coop, Jvc, Diamantini & Domeniconi, Bilumen, Risolì, Bosa, Pavoni Italia. Sito Web: www.enricoazzimonti.it Linkedin: http://www.linkedin.com/pub/enrico-azzimonti/42/a48/b7a

Marina Botta

Marina Botta
Architect, PhD (Politecnico, Milano and KTH, Stockholm) and Environmental Designer (MIT, Boston). Researcher on building and urban renovation with respect for the existing and sustainability. She has cooperated with several universities, public housing authorities and Stockholm planning office. To IED students she proposes a design approach based on the awareness of the environmental issues. Sito Web: www.marinabotta.se Linkedin: http://www.linkedin.com/pub/marina-botta/12/650/16b

Davide Dell'Orto

Davide Dell'Orto
Bachelor in Product design at IED Milano, Master course degree in Product design at IED Milano. Prototype maker, modelling lab teacher, specialized in the development of prototypes and in brainstorming groups management. Collaboration with design studio Giallo 108 and modelling studio Elaboratorio. He collaborates with the IED Design School as modelling teacher and laboratory assistant.

Mattia Parlangeli

Mattia Parlangeli
He helds a BA in Industrial Design and a Masters in Graphic Design Management at Istituto Europeo di Design di Milano. Founder of Bureaucracy.ws he works in many areas of visual communication as brand identity, typography, web design for brands like IED Master, FMI, San Carlo, Red Bull.  Web Site: www.bureaucracy.ws

Ruggero Prandi

Ruggero Prandi
Graduated in Product Service System Design, Ruggero Prandi has always connected the passion for industrial design with the interest for marketing. Expert in project management both in Media and Communication Sector on international scale, nowadays he’s coordinating integrated marketing projects for Italian insurance industry’s top players.   

Antonio Salvi

Antonio Salvi
Architect and designer, started his career working in the engineering field, and then, as project manager, in the research on polymers and new materials (ENI group), until he turned to design. Now his business is mainly aimed to structural packaging design and high education. He is the author of “Plastica Tecnologia Design”.  Linkedin:  http://www.linkedin.com/pub/sergio-antonio-salvi/10/881/a8a

Elisa Saporiti

Elisa Saporiti
She is a product strategic designer graduated at the Istituto Europeo di Design Milano. Since 2003 she is engaged in global development of products, from the research, to final aesthetics for clients such as Head, Gardena, Nolan, Britax, Chicco,and others. Over the years she has gained significant experience in color design. Linkedin: http://it.linkedin.com/pub/elisa-saporiti/5/772/a68

Valerio Sommella

Valerio Sommella
Graduated cum laude from the Politecnico of Milan.  He Worked with Stefano Giovannoni, Marcel Wanders and opened his design studio in 2009. He works for both Italian and international clients designing products ranging from furniture to consumer electronic goods for and lighting.  Linkedin:  http://it.linkedin.com/in/valeriosommella

Giacomo Sugliano

Giacomo Sugliano
Designer, he studied at the IED as Industrial Designer. He received a scholarship for the Master RSP in Industrial Design IED. After a few years of working experience in studying design, opened his studio in 2010, working with various companies and studios like 3M, Ferrero, Pulse Innovation, Atelier Biagetti, BM Group. Web Site: www.suradesign.it

Gabriel Weirich

Gabriel Weirich
Graduated in Fashion Design (HAW Hamburg), he got a Master at Domus Academy. His studio is specialized in product design, trend research, innovation management and design strategy. Among his awards: DAAD, Marlborough Design Award, Red Dot Design Award “Best of the Best”.  Linkedin

Stefano Moscatelli

Stefano Moscatelli
Graduated in Architecture from the Politecnico of Milan in 2008. In 2010 he got a Master's degree in Sustainable architecture and Territory at the Politecnico of Milano. He collaborated with the Barcelona architectural office EMBT. Since 2011 he is a teacher at IED - Milan. Linkedin:  it.linkedin.com/in/stefanomoscatelli/

Paula A. Callejas Greiffenstein

Paula A. Callejas Greiffenstein
She worked within the Domus Academy Research Center (D.A.R.C.) and collaborate with some studios/companies in Italy (Italform, Mdp, Francesca Valan, Linea Sette) participating in different industrial, graphic and research projects, and approaching different field from: materials, colors and trends to environmental design, working  individually and in interdisciplinary teams.

Matteo Moscatelli

Matteo Moscatelli
Architect and Ph.D. teaches at Politecnico di Milano, at IED and at the University of Southern California. He writes for the magazine “Area”. He published “Zurigo. La ricerca dell’essenziale” and “Senso e forma dell’architettura contemporanea”. He received awards in some architectural and urban design competitions. Web Site: www.studiomoscatelli.com it.linkedin.com/in/matteomoscatelli

Diana Larisa Rosioru

Diana Larisa Rosioru
She graduated in Industrial Design, completing her studies with a Masters in Interior Design in 2012 at IED. Specialized in project communication, she’s currently working as Interior Designer and lecturing “Communication Lab” in the Master. She’s transmitting her competencies in project methodology and communication to IED students.

Filippo Protasoni

Filippo Protasoni
Nato nel 1980, studia in Italia e in Norvegia. Durante gli anni universitari approfondisce i temi legati al product ed all’interior design, sviluppando un approccio metodologico distintivo che applica su scale diverse: nel 2004 vince un concorso indetto dal Politecnico di Milano ed espone per la prima volta al Salone del Mobile col progetto Pi๠Yiu in collaborazione con Sawaya & Moroni. Dopo collaborazioni con studi internazionali (Emmanuel Babled, Markusbeneschcreates e Pierandrei Associati), nel 2009 apre il suo studio a Milano. Il suo lavoro si concentra cosଠsu product e interior design: crea prodotti per l'industria del mobile e dell'illuminazione, disegna spazi commerciali e per l'ospitalità , allestimenti e piccole serie in autoproduzione a cavallo tra arte e design. É Cultore della Materia al Politecnico di Milano, docente presso l'Istituto Europeo di Design di Milano e membro dell'Osservatorio permanente del Design ADI.

Giulia Tacchini

Giulia Tacchini
Master Degree in Product Design at Politecnico di Milano with a thesis on new proteins: “insects as future food”. I have always deal with design, but since university i always tried to content product and food design. I have a strong passion for design research so I’m always ready to find new methods linked to design thinking and human centred design. Design food means that you have to know the culture and food-acts behind it, and that you have to communicate to your final user a story, a meaning and a value. I'm a cultural anthropology and research method lecturer at IED (European Institute of Design), my passion for the design research has bring me to go very deep in every topic that I choose for my work. Food has always took part of my life, since when I wander into La Spezia fish's market with my grandma, to my mum's kitchen in Milan. Today I combine design and food trying to reach people with story, graphics and webs. I wrote for Essen a Taste Magazine, Leifoodie and Dispensa and i worked as food stylist and food event organizing. Today I'm focused on: food taboos that show us how food culture could be so similar but also so different, entomophagy, the practice of eating insects, I’m cofounder of Entonote’s project and food anthropology that every day reveals me new amazing details about who we are and what we eat.

Filippo Tazzari

Filippo Tazzari
Graduated in applied arts, since 1997 is working in the field of design, mosaics and virtual elaborations. Besides numerous collaborations with architects, design studios, art ateliers he took part at various exhibitions in Milan, Ravenna, Paris, Strasbourg and Miami. Since 2001 he’s teaching Digital Graphic in various institutes in Lombardy and since 2007 he teaches at IED Design Milan. linkedin: it.linkedin.com/pub/filippo-tazzari/32/422/7a3/ website: www.tazzaridesign.com