Fashion Management: specialization Product Management or Retail Management

Start date: January 2011 | Duration: 12 Months | Language: eng

 

Fashion is talent, image, and creativity but also strategy, management, and organization, i.e. elements that work together and that cannot be separated.

In the last years, the competitive scenario of the Fashion System has considerably changed and the consumer has become more independent, informed and difficult; competitors are stronger, more experienced and more global; distribution has currently a strategic overtone that was once unknown.

In a so competitive and changed field, it is necessary to have a specific managerial knowledge allowing creating a consistent and successful marketing strategy.

The master in Fashion Management aims at training fashion management professionals able to face these new challenges, and, above all, to understand and interpret the economic macro-scenarios, to anticipate and analyze the changes characterizing the Fashion System, to define the strengths and the weaknesses of competitors, to segment and monitor the market, to know the product and the related production, distribution, and sales dynamics.

The Master allows students to enter the Fashion field by covering managerial positions.

Target

The Master is addressed to Italian and foreign graduates in fashion, communication, marketing or to those who have an equivalent qualification as well as to professionals, and research and design experts working in fashion field.

The Master deals with the different aspects of the marketing management: from the Fashion System analysis to the study of the fashion marketing and communication techniques; from the detailed analysis of the brand management to the knowledge of the distribution scenario.

Besides strategic aspects, the course allows developing the concept of fashion conceived as cultural, social and historical system characterized by different trends to be analyzed and interpreted.

The Master gives the chance to choose between two specialization pathways:

> Product Management, through which the student learns how to deal with the development and management of a product range by following the entire realization path of the collections and by interacting with the creative office, the technical labs, the production unit or the sales office.

> Retail Management, through which students will learn how to face the current distribution difficulties: from the Fashion Buyer, who interprets the market trends for his customers and defines the purchasing plan of the collection, up to the Retail Manager and the Visual Merchandising Manager, who take care of the brand image and of the collection exposition inside the point of sale.

In the end, the Master offers the opportunity to collaborate with professionals and Italian and International companies working in the field and to develop projects with them by simulating the professional activity.

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