Fashion

The Master is divided into two areas.

The first one is an introduction and aims at expanding technical, instrumental and methodological concepts both from a creative and from a strategic point of view.

Contents are structured in order to offer the students a cultural elaboration that will give them the right historical viewpoint according to which it is possible to understand fashion and its evolution from the nineteenth century to date, especially with reference to the costume and art developments.

At the same time, the student will have the opportunity to approach fashion as a system of trends, economic mechanisms and communication strategies by learning the principles of fashion marketing and fashion sociology as well as of the history of the Made in Italy and of the related production and distribution processes.

Besides this pathway, the students will learn to use Photoshop and Illustrator, some basic concepts of material technology and textile production as well as the most correct design methodology by applying the right tools and processes (from the concept to the research up to the end product).

In the second part of the Master, the student can choose his own pathway.

The creative specialization develops subjects such as the fashion design (fashion sketch, technical design and design personalization), the laboratory realization of the model, the couture field (men’s and women’s) as well as the drawing on fabrics by using Photoshop and Illustrator.

The strategic specialization aims at studying the working mechanisms as well as the organization and management of a fashion company.

Moreover, it focuses on the management of the fashion brand and the production processes through studies concerning the feasibility and the reproducibility of the fashion product at industrial level with a cost/prize analysis.