Fashion Experience

Start date: January 2012 | Duration: 12 months - Full time | Language: English

 
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The Master Course in Fashion Experience offers a complete preparation to get close to the complex universe of fashion.

The Master Course in Fashion Experience ensures a steady cultural training in order to understand fashion as a social system and an historical style evolution.

It also deals with the contemporary fashion system as  creative, communicative and strategic process, as common ground for different languages (video, photography and art), as trend development, and as design methodology.

Target

The Master is addressed to those who were trained in fields different from design and fashion and to those who want to update and improve their knowledge in order to reach a more complete professional profile including multi-disciplinary skills.

During the training, the student will have the chance to choose – according to the developed skills and the acquired competences - to follow a pathway oriented to design that aims at developing personal stylistic creativity and identity (from the initial concept to the end product) or, alternatively, to focus on the study of fashion as company strategic process by facing subjects and issues linked to marketing and communication.

The Master Course in Fashion Experience is divided into two areas.

The first one is an introduction and aims at expanding technical, instrumental and methodological concepts both from a creative and from a strategic point of view.

Contents are structured in order to offer the students a cultural elaboration that will give them the right historical viewpoint according to which it is possible to understand fashion and its evolution from the nineteenth century to date, especially with reference to the costume and art developments.

At the same time, the student of the Master Course in Fashion Experience will have the opportunity to approach fashion as a system of trends, economic mechanisms and communication strategies by learning the principles of fashion marketing and fashion sociology as well as of the history of the Made in Italy and of the related production and distribution processes.

Besides this pathway, the students will learn to use Photoshop and Illustrator, some basic concepts of material technology and textile production as well as the most correct design methodology by applying the right tools and processes (from the concept to the research up to the end product).

In the second part of the Master Course in Fashion Experience, the student can choose his own pathway.

The creative specialization develops subjects such as the fashion design (fashion sketch, technical design and design personalization), the laboratory realization of the model, the couture field (men’s and women’s) as well as the drawing on fabrics by using Photoshop and Illustrator.

The strategic specialization aims at studying the working mechanisms as well as the organization and management of a fashion company.

Moreover, the Master Course in Fashion Experience focuses on the management of the fashion brand and the production processes through studies concerning the feasibility and the reproducibility of the fashion product at industrial level with a cost/prize analysis.

CULTURAL AREA
  • COSTUME LAB

    Study of the costume history, style developments and processing tech- niques in different historical periods with reference to social and cultu- ral contexts. Analysis of a defined period and laboratorial experience in order to reproduce an element or a “look” belonging to the wardrobe of the studied period.

  • FASHION COMMUNICATION PROJECT

    Analysis of the main professional profiles and communication proces- ses and tools of the current fashion system, from the advertising to the publishing, from the Web to the events organization. Project applica- tion: what is a communication plan?

  • FASHION MARKETING PROJECT

    Study of the theoretical elements and the main marketing analysis tools within the fashion field. Knowledge of the main market research methods and techniques and their project application according to the company brief: what is a marketing plan?

  • FASHION PUBLISHING

    History and analysis of the fashion publishing from the printed word to the Web. The course includes the reading and study of the main inter- national newspapers, the most known blogs and the most famous on- line magazines.

  • FASHION SYSTEM

    The fashion product: from the pipeline concept to the specifi c featu- res of textile districts, study of the production and distribution logics, analysis of the main phenomena in the contemporary fashion industry.

  • HISTORY OF ART

    The course analyses the main modern and contemporary artistic cur- rents, facing cultural and social aspects as well as evaluating their im- pact on collective imaginary.

  • HISTORY OF FASHION

    Objective of the course is an in-depth analysis of fashion as a historic phenomenon, starting from its elementary meanings up to the growth of the stylistic codes of the 20th century and concentrating on the deve- lopment of the so called style avant-gardes, emerging figures and rising fashion weeks. A part of the course will be dedicated to the analysis of the editorial scenario and of on-line specialised sites.

  • METHODOLOGY AND RESEARCH

    Acquisition of efficient study and research methods in order to tackle the different project steps. Development of the ability to observe rea- lity; definition and understanding of signs and processing of them as basic elements of a project.

  • SOFTWARE

    Adobe Photoshop and Illustrator, Flash Training for the most popular software used for retouching, image management, drawing and moving images. A preparatory course in IT will be available.

  • TEXTILES

    Analysis and study of the natural and man-made fibres as well as yarns: general features, classifications, production typologies and methods.

  • TREND BOOK

    Within the trend system, definition and study of a personal research area through a correct analysis method and the usage of successful to- ols. Translation and communication of the research through images, materials and colors to be collected in a trend-book.

Creative Pathway
  • FASHION DRAWING

    Study of the human form and its graphical depiction, stylized and for- mal fi gures. Illustrative techniques and rendering. Elements of techni- cal drawing for clothing

  • FINAL PROJECT

    Realization of a clothing collection from the idea to the sketch, from the product to its communication by focusing on the relationships with the market reality, the most creative aspects and the technical elements re- lated to feasibility and reproducibility

  • KNIT LAB

    The knowledge of yarns, machines and working techniques through theoretical lessons and lab experiences as a starting point to face de- sign and production of a knitwear collection.

  • PATTERN MAKING

    The course is articulated in lab experiences aimed at the learning and comprehension of the main ailoring techniques as well as of the main basic notions for the production of patterns.

  • TEXTILE DESIGN

    Learning of the main techniques of industrial modular printing by using specific software.

Strategic Pathway
  • BRAND MANAGEMENT

    Creation, management, development and protection of the brand. The “value chain” of brands. How to position, communicate and strengthen the company brand by creating a distinctive brand identity. The con- cept of brand-extension. The concept of brand equity, the brand as a financial tool.

  • FASHION INDUSTRY GENERAL MANAGEMENT

    Study of the management of a company working in the fashion field in order to highlight its organization, structure and main business proces- ses as well as its professional profiles and the relationships with the dynamic reality of the fashion system.

  • FINAL PROJECT

    Realization of a marketing or communication plan in the fashion field by following a company brief and by interpreting it according to the market reality and the current trends.

  • PRODUCT MANAGEMENT

    Analysis of the fashion product from ideation up to its production: tech- nical and qualitative know-how concerning the product, merchandise mix, competitive advantages.

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