Fashion Design - Research and Creativity - Fall Semester

Semestral Course - Milan

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The Fashion Design – Research and Creativity enables students to experiment and master the basic tools of fashion design.

The objective of the Fall Semester is to deepen the student’s understanding of the ‘Italian Design System’ from the management and design methodology perspective. The course will focus on the technical tools and cultural background related to fashion and will enable students both to manage the main techniques of representation of works (traditional and computer aided) and to focus on the meaning of the ‘fashion’ concept in Western society.

Students can opt to enroll in both semesters and complete the Academic Year in Fashion Design.

 

  • Start date
    September 2017
  • Duration
    15 weeks
  • Attendance
    full-time
  • Language
    English

Schedule:  Lessons run from Monday to Friday, full-time. 

Target:  This course is intended for motivated students interested in learning the fundamentals of fashion design and are interested in pursuing further study or a career in the multi-faceted fashion industry. There are no pre-requisites for these semester courses.

Methodology and structure: The program begins with the introduction to issues related to the use of color and the basics of visual representations. This includes a review of basic male / female anatomical design, fashion drawing and the introduction of computer-based design applications. The subjects of art and fashion history are covered as well to allow students to draw parallels and contrasts between art, fashion, popular culture and trends. 

Course content and site visits  focus on building a solid analytical and theoretical base in order to interpret and understand trends. Students will be introduced to the unequalled atmosphere of Italian Fashion World: with its continuous innovations in style, unrivalled number of style production related companies, international fashion shows and boutiques.
Theoretical lessons are enhanced by creative workshops, visits to firms, trade fairs and industrial events and seminars with industry professionals as well as portfolio building and project work.

 

  • Academic Program

    • Introduction to Color

      Discussion of the key issues linked to the use of color; appraisal of color management methods, considered as a project tool; the chromatic system; color physics and chromatic harmony; the perception and the social use of color; color matching techniques; the reading of loesche psychological test; demonstrations and practical exercises on color matching and color board development. Computer Design Applications (Photoshop, Illustrator and Indesign) Mastery of Photoshop, Illustrator and Indesign in order to complete projects. Introduction to the software tools used for the design and the communication of a collection, developing various techniques applied to fashion designing.

    • Fashion Drawing

      Gaining knowledge and mastery on the realization of correct proportions for fashion drawing. The program contains an explanation and realization of a basic female/male drawing, with a particular attention on anatomy proportions. Consequently, students will analyze basic images expressly studied for fashion fabrics rendering. Human proportions explanation, dynamic body movement; explanation and demonstration of the chance to make a figure drawing look like a walking top model on “defilé”(frontal vision); movement evolution. The development of a walking “dummy” by creative solution (tracing figure and different proposals for legs positions); chromatic representation techniques; light and shadow; introduction to the correct use of markers, color pencils and other tools for fashion rendering; study and development of graphic-chromatic techniques, draping and patterns of main fabrics and fashion materials; studies targeted to the human figure and consequent graphic rendering, illustration and rendering techniques.

    • History of Art and Art in Fashion

      An historical and critical analysis of modern and contemporary artistic movements including artists of the 19th and 20th century. Impressionism, post impressionism, art nouveau, expressionism, cubism, surrealism will all be covered. History of fashion and accessories The fashion world and its evolution from the second part of the 19th century till today; introduction to the most significant rudiments of history of costume from the Italian renaissance to Napoleon; the relationships between political and social changes and costume development; the fundamental role of fashion and accessories designers in these changes, the ability to translate all with their own abilities and understanding of fashion.

    • Dressing and Self-decorating Communication

      How “dressing” is a means of individual, social and cultural communication. Clothing and accessories are filters and junctions for the articulation of the dynamic dialogues amongst me, myself, my body, the others, my culture, and my expectations. Analysis will focus on the different communication levels mediated by clothes; communicating myself: work on the different communication levels mediated by clothes; cultural background; keywords and mood boards. Project work will consist of producing a fashion/jewelry/accessories collection and book project.

    • Design Methodology

      Introduces contemporary trends and designers in order to gain consciousness about one’s identity and positioning vis-a-vis fashion. This serves as foundation for the following course components and projects: research, detection and analysis of a concept; stylistic knowledge of the sector and of trends; idea development; key elements of the moodboard; realization of a book of materials and colors; application of the individual working and presentation of a final book.

    • Trendforecasting

      The analysis and interpretation of the scenario of trends in the fashion sector will allow the student to understand social phenomena and how they reflect/ influence creative hypothesis and operative actions in the fashion business. The figure of the Trendsetter and the role of the Cool Hunter is able to anticipate them and find the most effective ways to apply them into the fashion world.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Lucia Magarini - Course Coordinator

Lucia Magarini - Course Coordinator
Graduated in Foreign Languages in International Relations at Università Cattolica del Sacro Cuore in Milan, she taught Chinese language for almost one year and then started to cooperate with different fashion companies. At present, she works as Course Coordinator for the IED Summer, Specialization and Academic Year programs.  

Umberto Sannino

Umberto Sannino
He started his career working in the style offices of important Maisons, such as Ballantyne and Costume National. Currently, he is Head of Design at Redemption and he collaborates as Stylist for several freelance projects. He collaborates with Moda Operandi and Ermenegildo Zegna. He is Associate Creative Director for The Greatest Magazine, Consultant for Taschen and Art Director for Noplace Magazine

Cagil Aygen

Cagil Aygen
Cagil Aygen is a Graphic Designer focused on brand identities and vector illustrations. He works with a range of businesses including start-ups, established brands, agencies, food sectors and magazines. He collaborated in different project with a couple of universal brands from different fields, such as packaging design for Illy and Motta and branding & illustration for Luxottica, Danone and Alfa-Wassermann. Moreover, he designs fonts for myfonts.com .  

Angelo Montanini

Angelo Montanini
He is an internationally renowned Illustrator who boasts amongst his collaborations important publishing houses such as Rusconi, Mondadori, Longanesi and Editrice Nord. Since the 80s, he has been dealing with illustration-related training in the fashion becoming one of the major experts of the area.

Alberto Marchesini

Alberto Marchesini
Graduated in Arts and Humanities at Università degli studi di Pavia. He has worked as a licensed tour guide in Italy. He has published several essays especially focusing on the relationship between pictorial arts and cinema. He currently teaches art at IED as well as at several other schools in Milan.