Course in Fashion Marketing
Summer and Winter Programs - Milan
Fashion Marketing is a multidisciplinary course that explores the various components that make up this important and exciting sector of the fashion industry. Students will focus on marketing, design and merchandising in a seminar"based course with industry professionals lecturing and sharing their experience in their specific area of expertise.
Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Students will also complete personal projects on"site in different zones of Milan throughout the program to prepare them for their final project and presentation.