Fashion MarketingStart date: July 2013 | Duration: 4 weeks | Language: English
The course is an overview of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. The preliminary part is an introduction to the Italian fashion industry. This is followed by the analysis of marketing, brand management (target, positioning and brand values, definition), trends and lifestyles research, distribution channels, communication and advertising strategies, visual merchandising, and sales techniques.
Site visits to relevant showrooms and retail spaces and discussions with industry professionals will complement the lecture portion of the course.
Topics covered: Fashion trends and consumption, fashion systems (Italian market, companies, collection creation and management), fashion communication, advertising, marketing, marketing intelligence, brand management, distribution channels, visual merchandising, sales techniques, technology of materials, digital media marketing
Period: July, 2013
The course is enhanced by the option to take part in the different extra curriculum activities which IED and the city of Milan promote in the frame of the Milano Summer School project.
Milan City Council, in cooperation with universities and the main academies, sponsors the city’s rich offer in courses and professional and educational opportunities:
Art and culture, Fashion, Design, Theatre, Cinema, Music, Dance, Languages, Social science, Biology
30 Schools, Academies and Universities
offering some of the most representative specialist courses in Milan
150 differentiated level courses
geared to satisfy all your needs
for young diploma holders, university students and recent graduates from all over the world
1 Social Programme
fostering friendship, sharing great recreational and cultural opportunities Milan has to offer
Courses of Fashion in Milan
Bachelor degree of arts
Three Year Courses IED
|Course of Fashion Marketing Duration: Language: ITA Start date: 21-10-2013 Credits:||ITA||ENG|