MSA383E1963

Fashion Marketing

Start date: July 2015 | Duration: 4 weeks | Language: English
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Fashion Marketing is a multidisciplinary course that explores the various components that make up this important and exciting sector of the fashion industry. Students will focus on marketing, design and merchandising in a seminar"based course with industry professionals lecturing and sharing their experience in their specific area of expertise.

Traditional methodologies and techniques such as brand analysis and management, trend research, as well as distribution, advertising and merchandising will be covered in depth and complimented by visits to showrooms and retail spaces. Students will also complete personal projects on"site in different zones of Milan throughout the program to prepare them for their final project and presentation.

Description
Partners
  • Level and Pre"requisites: Introductory course; no previous studies within the field are required.

    However students are encouraged to familiarize themselves with the major themes that will be presented:

    Milan Fashion Week Italian DesignersItalian Fashion Reading List

    Learning Outcomes: Research and acquisition of theoretical and practical knowledge of different typologies of Italian fashion industry; Acquisition of the knowledge of the latest trends of Italian fashion industry; Experience working as part of a multinational student team through negotiation and collaboration to complete the final project; Understanding of the creative process in order to carry out specific project goals; Acquisition of key tools and methodologies to understand, to position and further develop a fashion brand at a basic level within the present rapidly changing marketing environment; Acquisition of the knowledge to develop a communication strategy according to the goals and the budget set; Acquisition of time management skills to develop own learning and work independently.

    Topics Covered: Fashion marketing, marketing intelligence, fashion brand management; Digital media marketing; Fashion trends and consumption scenarios; Fashion system; Communication and advertising; Distribution channels; Visual merchandising; Sales techniques.

  • Milano Summer School

Courses of Fashion in Milan

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Credits

© 2010 Istituto Europeo di Design
All rights reserved

Project of Presidenza IED, Marketing office

Project leader
Guido Racinelli

Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni

Interaction design
Marko Simic

Graphic design
fleka d.o.o.

Content Manager and editor
Fabrizo Li Perni

Content Editor
Fernanda Massarotto

Software development
fleka d.o.o.

IT Integration, InIED data base management
Giovanni Molteni, IED

Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.

System administration, IT Office
Giacomo Baruffi, Domenico Bruno

Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino

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