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MSA383E1963

Fashion Marketing

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Start date: July 2013 | Duration: 4 weeks | Language: English
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The course is an overview of marketing, management and merchandising for the retail fashion industry with an emphasis on the Italian experience. The preliminary part is an introduction to the Italian fashion industry. This is followed by the analysis of marketing, brand management (target, positioning and brand values, definition), trends and lifestyles research, distribution channels, communication and advertising strategies, visual merchandising, and sales techniques.

Site visits to relevant showrooms and retail spaces and discussions with industry professionals will complement the lecture portion of the course.

Description
Partners

  • Topics covered: Fashion trends and consumption, fashion systems (Italian market, companies, collection creation and management), fashion communication, advertising, marketing, marketing intelligence, brand management, distribution channels, visual merchandising, sales techniques, technology of materials, digital media marketing

    Level: Introductory

    Period: July, 2013

    The course is enhanced by the option to take part in the different extra curriculum activities which IED and the city of Milan promote in the frame of the Milano Summer School project.

    Milan City Council, in cooperation with universities and the main academies, sponsors the city’s rich offer in courses and professional and educational opportunities:  

    10 Areas
    Art and culture, Fashion, Design, Theatre, Cinema, Music, Dance, Languages, Social science, Biology

    30 Schools, Academies and Universities
    offering some of the most representative specialist courses in Milan

    150 differentiated level courses
    geared to satisfy all your needs

    1 Community
    for young diploma holders, university students and recent graduates from all over the world

    1 Social Programme
    fostering friendship, sharing great recreational and cultural opportunities Milan has to offer

    For contacts:

    http://www.comune.milano.it/summerschool

  • Milano Summer School

Courses of Fashion in Milan

Bachelor degree of arts
BA Fashion Design Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180
Fashion Design Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180 ITA ENG
Shoes and accessories design Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180 ITA ENG
BA Fashion Marketing and Communication Duration: 3 Years Language: ENG Start date: 2013-10-21 Credits: 180
Fashion Communication Duration: 3 Years Language: ENG Start date: 2013-10-21 Credits: 180 ITA ENG
Fashion Marketing Duration: 3 years Language: ENG Start date: 2013-10-21 Credits: 180 ITA ENG
BA Fashion Stylist Duration: 3 Years Language: ITA Start date: 2013-10-21 Credits: 180
Fashion Stylist Duration: 3 Years Language: ITA Start date: 2013-10-21 Credits: 180 ITA ENG
Fashion Communication Duration: Language: ITA Start date: 2013-10-21 Credits: 180 ITA ENG
BA Fashion Design Duration: 3 anni Language: ENG Start date: 2013-10-21 Credits: 180 ITAENG
BA Jewelry Design Duration: 3 years Language: ENG Start date: 2013-10-21 Credits: 180 ITAENG
BA Fashion Stylist Duration: 3 years Language: ENG Start date: 2013-10-21 Credits: 180 ITAENG
Three Year Courses IED
Course of Fashion Marketing Duration: Language: ITA Start date: 21-10-2013 Credits: ITAENG
Master
Fashion Design Duration: 12 months - Full time Language: ENG Start date: 29-01-2014 Credits: ITAENG
Fashion Communication - Stylist and PR Duration: 12 months - Full time Language: ENG Start date: 29-01-2014 Credits: ITAENG
Fashion Marketing - Product and retail management Duration: 12 months - Full time Language: ENG Start date: 29-01-2014 Credits: ITAENG
Semester and One Year Programs
Fall Semester in Fashion Design - Creative Collections Duration: 15 weeks Language: ENG Start date: September 3 - December 19, 2013 Credits: ITAENG
Spring Semester in Fashion Design - Building Collection Duration: 15 weeks Language: ENG Start date: January 29 - June 14, 2013 Credits: ITAENG
Spring Semester in Fashion Jewelry Duration: 15 weeks Language: ENG Start date: January 29 - June 14, 2013 Credits: ITAENG
One Year in Fashion Design Duration: 30 weeks Language: ENG Start date: 29-01-2013 Credits: ITAENG
Summer
Fashion Design Duration: 4 weeks - Full time Language: ENG Start date: July 2013 Credits: ITAENG
Fashion Stylist Duration: 4 weeks - Full time Language: ENG Start date: July 2013 Credits: ITAENG
Jewelry Design Duration: 4 weeks Language: ENG Start date: July 2013 Credits: ITAENG
Fashion Marketing Duration: 4 weeks Language: ENG Start date: July 2013 Credits: ITAENG

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Credits

© 2010 Istituto Europeo di Design
All rights reserved

Project of Presidenza IED, Marketing office

Project leader
Guido Racinelli

Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni

Interaction design
Marko Simic

Graphic design
fleka d.o.o.

Content Manager and editor
Fabrizo Li Perni

Content Editor
Fernanda Massarotto

Software development
fleka d.o.o.

IT Integration, InIED data base management
Giovanni Molteni, IED

Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.

System administration, IT Office
Giacomo Baruffi, Domenico Bruno

Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino

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