Fashion Design

Major in Fashion Design

Three year Courses - Milan

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The course trains Fashion Designers with stylistic and creative competencies combined with the ability to define innovative products, develop stories and place a final product in the market.
The different collections and the production of prototypes are the main areas of expertise provided to students throughout the three years of study.
The course offers two specialisations: Fashion Design, aimed at training professionals able to translate their personal narration into a collection of garments and accessories, and Shoes and Accessories Design - taught exclusively in Italian language, which provides a specific training about design and production techniques that considers the peculiarity of the product.
 
Career opportunities - Fashion Designer, Shoes and Accessories Designer, Textile Designer, Product Manager, Knitwear Designer, Embroidery Designer.
 
Title –This BA is recognized by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.

This course is also in Italian language. 

This Course is held also in: Rome - 
  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

Context - The world of fashion faces continuous and rapid changes. In the past few decades, the professional once defined as Couturier has given way to a complex and flexible role covering different fields within a multifaceted process: the Fashion Designer.

Methodology and structure - The study path is structured so as to provide students with all the tools required to properly and efficiently create a fashion or accessories collection and place it within the contemporary market. The whole process focuses on the application of one Design Method - the typical Made in Italy one - which constitutes the basis of the whole process, taught to students from the first year until the Final Project. 

Regarding all the different collections studied, a particular attention is paid to the acquisition of pattern-making and sewing skills, textile, leather technology and processing, design techniques, fashion illustration, the production process of garments and accessories. 

Complementary to the technical and methodological disciplines is the particular focus on cultural studies that identify the language of fashion as a historical, artistic and social phenomenon, as a flow of trends and codes, as a creative and visual narrative and as an economic system featured by a production chain and by specific marketing and communication strategies. Students have the possibility to choose among different workshops (changing every year) such as hand embroidery, written analysis of trends, hand knitwear, fur. 

Within the specialization in Shoes and Accessories Design, in addition to designing the collections dedicated to the different types of accessories (women and men), intense workshops ensure a proper use of the tools and machines, for the acquisition of pattern making techniques and bag and shoe manufacturing. Moreover, the course offers a focus on specific technical drawings, the processes of production and use of different leathers and skins, as well as metal hardware design for accessories. 

  • I year

    • Style and History of Art and Costume

      The course investigates the most important artistic movements and their leading personalities in the modern and contemporary age. In addition to describing how art has developed in the course of history, it aims to develop a critical understanding of artistic codes as a complex visual text and as a phenomenon that narrates cultural, social and aesthetic evolutions.

    • Design Methods

      This course provides students with the analytical tools they need to examine the nexus between a product and the processes behind its creation. This theoretical groundwork allows students to understand and manage the disciplines that contribute to designing a collection. Every design process is a confluence of functional, technological and formal aspects: the course goes from how the idea is formulated to the development of the actual object. 

    • Technical Drawing

      Familiarity with technical drawing provides students with the basic tools for communicating their work and representing the design process. Students learn the graphic idiom necessary to get the expressive independence. The course deals with all the fundamental phases involved in a correct design representation of clothing and accessories: from freehand illustration to preparatory sketches for the study of a figure’s proportions and on to technical drawing.

       

    • History of Fashion 1

      The evolution of style and fashion in the Western World from the mid-nineteenth to the mid-twentieth centuries. The course analyses the social and technical processes that featured the main changes in the fashion world by looking into case studies of Fashion Designers and their collections. 

    • Pattern Making and Tailoring 1

      Model making is the gradual acquisition of familiarity with the techniques for making a collection, both in its constituent components and as a whole. This course provides students with the theoretical and practical tools they need for building models, using the materials most suitable for the scale of the project and the various phases of study. A 3D overview enables the idea to be examined and checked on its consistency in terms of physics laws and elaboration techniques. 

    • Graphic Design 1

      Using graphic composition programs to acquire IT literacy makes it easier for students to express an idea and enables the digital tools of representation to be correlated with the notions of visual perception. Teaching the use of the leading image processing programs enables students to maximise the impact of a concept, manage 2D images and modify their contents. 

    • Textile Culture 1

      The study and research of the materials for a fashion collection are the basic ingredients in this course. Familiarity with fibres, fabrics, materials and the most important processes of classification enables students to recognise each yarn’s specific properties and acquire awareness in the use of materials. The course also develops on students’ knowledge of the main theories of colour applied in the textile manufacturing industry and introduces them to the basic techniques for creatively developing prints and manufactures. 

    • Fashion Design 1

      The workshop activity includes an intensive session devoted to the reproduction of a historical outfit. 

       

    • Figurative Anatomy

      This course includes a historical and contemporary interpretation of the human silhouette as perceived in different fields: art, photography, graphics and fashion. The body’s proportions and shape are analysed, using theories and methods of depiction. The focus of the course is to study human anatomy for the purposes of traditional and multimedia fashion design. 

    • Arts Semiotics 1

      The focus of this course is the interpretation of the relationship between contents, texts and images and of the narrative processes used by the different forms of visual communication. Semiotics is utilised as a tool for the figurative and plastic reading of works of art through which students can define the path of evolution and study of Western fashion from the late sixteenth to the early nineteenth century.  

  • II year

    • History of Fashion 2

      The course is focused on the historical development of fashion during the second half of the twentieth century. The evolution in trends and styles is tackled from a historical, cultural, social and economic standpoint, providing students with the tools they need to understand the language of fashion, highlight its mechanisms and identify its key phenomena. 

    • Drawing Techniques and Technologies

      Starting from the basic techniques learned during the first year, the course provides students with more solid skills through technical drawing by hand and encourages the development of a personal style for future projects. 

    • Pattern Making and Tailoring 2

      Model making (womenswear and menswear) is of significant help to courses in design, which require models to study and to present, as well as to help define prototypes. The course is structured as a workshop so as to imply the direct acquisition of the techniques and favour the correct comprehension of geometries and volumes. 

    • Graphic Design 2

      The multiple methods and processes of visual design are oriented towards communication and presenting completed projects. The aim of this course is to teach students the correct use of the leading graphic design software programs used to create customised books, portfolios and articulated graphic designs, taking care of the layout and aesthetic issues. 

    • Textile Culture 2

      This course completes the study of techniques for creatively designing fabrics and materials. In addition, the analysis of the technical details of knitwear is backed up by practical exercises. This manual activity enables students to put the design methods learned into practice and hone the basic knowledge they have already acquired, such as terminology, techniques of traditional and digital execution and finishing. 

    • Fashion Design 2

      The course monitors the entire design process, starting from the selection of a research topic up to the development of a collection womenswear, menswear, knitwear, childrenswear. The concept of collection is articulated also in terms of communication to favour the interaction with other didactic areas.

    • Arts Semiotics 2

      The course focuses on the aesthetics and on the language of dress and its representation and use in different systems of narration. The organisation of the unity between expression and content and of the consequential relationship between aesthetics and usage are examined, so that students learn to understand the complexity of the fashion narrative. 

    • History of Photography

      The course defines a study path throughout different aesthetic directions, their use and the photographers, developed in relationship to the technical changes and the artistic, cultural and social turning points. The course pays particular attention to the history of fashion photography, the evolution of languages, representation techniques and the style of the most important photographers. 

    • Business Thinking and Management

      The figure of the Product Manager is in charge of the development of a product linked to the fashion system (phases and modalities of creation, timing, costs, benefits). Focusing on this profession, the course aims at providing the students with the technical skills required to make product-oriented fashion collections. 

  • III year

    • Pattern Making and Tailoring 3

      The course strongly relies upon the knowledge acquired in the previous years and provides an in-depth study of the womenswear and menswear coats. The student is called to pay more attention to details. 

    • Fashion Design 3

      Students learn to understand and apply the entire process of designing, from the preliminary research to the finished product and manufacturing strategy. Experimenting with the interaction with other artistic disciplines and developing their own creativity, they learn to work autonomously. The course constitutes a further development on the tools and processes of design. 

    • Design Methods for Visual Communication

      This course explores the design methods and the leading styling tools used in the fashion industry. Students experiment with the process of coming up with creative ideas and of understanding the different professions that impact here. The result is to develop on the bonds between styling and the communication of a fashion design project. 

    • Phenomenology of Contemporary Arts

      The course focuses on the developments of fashion from 2000 to today and provides students with the tools to analyse the most recent evolution of fashion design in relationship with the mechanisms of communication and contemporary art. Students are called to make use of a critical perspective developed throughout the three years in order to analyse the phenomena, trends and bodies representing the starting point for the evolution of style in our time. 

       

    • Business Thinking and Management 2

      The course is focused on the basic principles of marketing applied to company activity with the aim of providing students with a basis for the correct positioning of a project in the market. Additionally, the didactic area includes the teaching of the principles of contemporary communication to provide students with the knowledge to properly coordinate the image of a collection. 

       

    • Theory and Analysis of the Film and Audiovisual Presentations

      Aim of the course is to provide students with an articulated familiarity with cinema and audiovisual media, so as to underline the nature of cinema and other media and their reciprocal influence. Students learn the dynamics that drive the narrative of a cinema script, by studying the approach used by the director, the photography, the soundtrack, the script and the overall visual impact on public awareness. 

    • Fashion Design 4

      The workshop faces the preparatory phases of the Final Project. The initial inspiration is established together with its articulation through an iconographic and theoretical research as well as the following phases of development for the final collection.