Fashion Stylist

Major in Fashion Stylist

Three years courses - Milan

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The objective of the course in Fashion Stylist is to prepare students who are then capable of effectively contributing to the communication processes, the promotion and therefore the enhancement of the fashion product and the featuring imaginary aesthetic/style.

From the second year students have the possibility to attend the specialisation in Fashion Communication (taught exclusively in Italian) to create and manage an integrated communication strategy, manage an advertising campaign, deal with the media and those operating throughout the sector, organize events and fashion shows, but also plan and launch a product, a designer or a brand.

Professional opportunities

Communication
Press Office & PR, Digital PR, Event and Project Coordinator, Communication Analyst, Communication Strategist, Web Image Coordinator

Stylist
Fashion Stylist, Brand Consultant, Creative Direction Coordinator, Fashion Research Expert, Fashion Editorial Expert, Trend Forecaster

* This BA awards 60 Credits

 

  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

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IED in Ukraine

IED in Kyiv and Odessa with a lecture about never-ending cinema myths in style, design, sound and color by IED Art Director Giovanni Ottonello. June the 17th and the 19th.

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Context – Lately this profession has widened its range of competences to the point where it now plays a fundamental role in the artistic direction of collections, integrated communication strategies, cool hunting and trend setting.

Methodology and structure – The course trains students through a practical experimentation of the methods, the tools which have been studied and the cultural aspects: the projects (photo shoots of women, men and still life) are undertaken by studying the phases of research/development/and realization and represent the basic building blocks of the course of study. Each subject is thought about as it relates to the project: the technical and creative tools (software, digital corrections of the images, creating video); the cultural signals (contemporary fashion, photography, semiotics and in general being able to interpret images).

The fundamental goal is to form a Fashion Stylist capable of managing the creative process, the mechanisms of project design, to gain a full understanding of the different styles that fashion has historically experienced, as well as the contemporary trends, and to gain the ability to critically analyse new forms of fashion.

 

  • I year

    • Style, History of Art and Costume

      The course investigates the most important artistic movements and their leading personalities in the modern and contemporary age. In addition to describing how art has developed in the course of history, it aims to develop a critical understanding of art’s codes, of art as a complex visual text and as a phenomenon that narrates cultural, social and aesthetic evolutions.

    • Design Methods

      This course provides students with the analytical tools they need to examine the nexus between a product and the processes behind its creation. This theoretical groundwork enables students to understand which academic and cultural factors are at work in a design project

    • History of Fashion 1

      The evolution of styles and tastes in Western world from the mid-nineteenth to the mid-twentieth centuries. The course analyses the social and technical processes typical of the changes that took place in the fashion system in this time, also by looking into case studies of fashion designers and their collections.

    • Digital Image Processing

      Using graphic composition programs to acquire IT literacy makes it easier for students to express an idea and enables the digital tools of representation to be correlated with the notions of visual perception. Teaching the use of the leading image processing programs enables students to maximise the impact of a concept, manage 2D images and modify their contents.

    • Photography

      This course studies the languages and techniques of photography, both past and present, so as to understand the different uses that have been made of it, from making a documentary record of work to expressing the photographer’s own artistic language. The course teaches students to analyse the context and develop their own spirit of observation.

    • Design Methods for Visual Communication

      This course provides students with professional skills in the field of fashion and styling communications. In the first year, they focus on the various specific professionals working in this sector, understanding how they relate to the different approaches adopted to written and visual communications, both in hard copy and online, and to their benchmark targets. The aspect of styling interprets a variety of expressive registers and cultural contexts.

    • Fashion Design 1

      Students learn the correct methods to be used in designing and organising a fashion shoot, based on an initial moodboard and managing the casting, the choice of locations, the articles to be worn, the styling and the evaluation of the shots. Part of the course is devoted to studying the history of costume.

    • Business Thinking and Management 1

      The topics covered by this course are the planning, promotion and management of production and communication activities in the fashion industry. Students learn the basics of marketing applied to the organisation of a firm’s activities and how they relate to its strategic and policy choices to achieve the right positioning for a brand.

    • History of Photography 1

      This course progresses through studies, aesthetic research, the use of photography focusing in particular on the history of photography as applied to the fashion industry, concentrating on the evolution of languages and techniques of representation and on the styles adopted by top photographers.

    • Perception Theory and the Psychology of Form

      This course explores sensory perceptions and cognitive processes, illustrating the scientific theories that explain how our senses function and correlating those functions with research into the psychology of form. Students tackle the principles of color theory and, through the applied sciences, learn techniques for analyzing the relationship between object, space and person.

  • II year

    • History of Fashion 2

      The evolution in trends and styles is tackled from a historical, cultural, social and economic standpoint, providing students with the tools they need to understand fashion’s contemporary relevance, highlight its mechanisms.

    • Computer Graphic

      The purpose of the methods and processes available for visual design is to communicate and present complete projects. By providing students with a series of technical and methodological skills, the course teaches them to use the main graphic design programs to create a customized book, a portfolio and multimedia graphic projects.

    • Fashion Design 2

      In this course, students learn to understand and apply the entire process of designing, from the preliminary research to the finished product. Experimenting with interacting with other artistic disciplines and developing their own creativity, they learn to work autonomously. The course constitutes a further development on the tools and processes of design.

    • Design Methods for Visual Communication 2

      Starting out from an analysis of the trade press and by responding to specific questions, students are now expected to create a narrative, both written and visual, that takes styles and brand identities into due account. The resulting case studies highlight the importance of choosing the right expressive language, semiotic codes, principles of marketing and mechanisms for using communications – from hard copy to the web and new digital tools.

    • Fundamentals of Video Production

      In addition to learning how to use video design programs and the most important techniques of video shooting and editing, this course analyses the aesthetic codes, the many different languages and the influence exerted on perception and use of the fashion system.

    • Arts Semiotics 2

      This course concentrates on clothing and its expressive and semiotic components, including how it is represented in the different systems of storytelling.

    • History of Photography 2

      This course progresses through studies, aesthetic research, the use of photography and photographers themselves, how they relate to technical changes and to their artistic, cultural and social ramifications, focusing in particular on the history of photography as applied to the fashion industry.

    • Business Thinking and Management 2

      This course analyses the factors that converge in a collection: from the market to trend scouting - identifying the targets. The course then continues with the presentation of planning tools, complete with their respective phases and time frames for production and distribution.

  • III year

    • Theory and Analysis of the Film and Audiovisual Presentations

      The phenomenology of the media and of how they relate to artistic movements and their changes is at the focus of this course: the aim is to provide students with an articulated, dialectic familiarity with cinema and audiovisual media, so as to stress the intermodal nature of cinema and other media and their reciprocal influence.

    • Phenomenology of Contemporary Arts

      The course looks into the relationship between fashion and the movies, providing students with an adequate cultural grounding in the iconographies and aesthetics of the cinema. In this way, their studies of design and fashion can be integrated with different inputs coming from modern and contemporary imagery.

    • Design Methods for Visual Communication 3

      Taking the form of a workshop that summarises previous experiences, this course aims to test students’ ability to produce a complex, structured communication project.

    • Fashion Design 3

      In this course, students learn to understand and apply the whole process of designing, from the preliminary research to the finished product.

    • Sociology of Culture

      The course studies the basic principles of sociology, so as to illustrate the discipline’s historical origins, its various schools of thought and, as a consequence, the different methods and approaches of analysis adopted. The course stimulates students’ ability to translate the encrypted meanings behind a design project concerned with the socio-cultural dimension.

    • Fashion Design 4

      This workshop tackles the phases preparatory to the final project, laying the foundations for the meta-design phase, i.e. the project’s strategic definition, the approach to be adopted to conducting the research into the topics to be studied and the planning of the operational stages.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Alex Vaccani - Course Coordinator

Alex Vaccani - Course Coordinator
During his professional pathway in the fashion field, he worked as assistant for one of the most well-known stylists, Patti Wilson. This job experience offered him the possibility to be on the sets of internationally known photographers such as Patrick Demarchelier and Tom Munro. He showed his eclectic taste to his customers, such as Frankie Morello, Ernesto Esposito, Bruno Magli, Massimo Rebecchi, Evisu, Adidas, and others. In 2010, he co-founded TOH! a web magazine dealing with fashion, music and art.

Riccardo Conti

Riccardo Conti
He is an Art Critic, Teacher and Academic of visual and video culture. He collaborated with different magazine such as Exibart, Urban, Vogue, Officiel Hommes, Cross, and he’s been Art Editor for the fashion magazine Rodeo. He’s currently contributing writer at VICE Italia, Vogue.it, L’Uomo Vogue, Prismo, i-D Italy and Flair. He’s part of the curatorial team of the Milano Fashion Film Festival and he collaborated as author and consultant for the digital communications agency YAM112003.

Guia Rossi

Guia Rossi
She is a professional Journalist and Fashion & Design Editor. She collaborates with several fashion magazines and design of Condé Nast, Hearst Magazine Italy, Cairo and Mondadori. The experience in the field of digital cinema, interlaced fashion, represents an important segment of her current research in multimedia.

Alessandro Turci

Alessandro Turci
Fashion Designer and Art Director for important international Fashion Houses as Luciano Soprani, Allegri, Les Copains, Luciano Barbera, Solleciti Fur. Personal Website. Art Curator and president of the cultural association Risekult based in Milan, publisher and art director of Risekult Art Book publication for collectors about contemporary art.  

Michele Bagnara

Michele Bagnara
He started his career for the DONNA magazine, published by Hachette Rusconi. After 2 years he joined ELLE ITALIA magazine as Fashion Editor. He left ELLE after 3 years to join the project of a new magazine called VELVET and published by L'espresso Group. He worked there as a Fashion Stylist for 7 years until 2012. He currently works as Senior Stylist at Grazia Italia magazine and as a freelance stylist for Harper's Bazar Netherlands. His work as a Fashion Consultant includes brands like Seventy, OVS, Patrizia Pepe, Frankie Morello.   

Tommaso Basilio

Tommaso Basilio
Is a Professional Journalist since 1987. He started his career as Editor-in-Chief of Uomo Vogue, continuing a collaboration for the magazines Per Lui and Myster. He later became Image Director of Romeo Gigli, and Press office and Communication Manager for Malò. Today he writes for Class, D La Repubblica delle Donne, and Style. Additionally he is Art Director and Stylist for fashion advertisements and fashion and design events. He is an established Professor of History of Photography in IED Moda.

Paola Lambardi

Paola Lambardi
Creative Director, Graphic Designer, Editorial Designer and Journalist. A passionate connoisseur and Producer of natural cosmetics. Coached by the master of minimal graphics AG Fronzoni, she has worked for various magazines (Abitare, White Sposa, Jamie, D la Repubblica) and with major design and architecture studios, such as Ettore Sottsass studio, focusing on brand design, btl and wayfinding.

Leila Cerullo

Leila Cerullo
Lifestyle Coach she has developed over twenty years of experience in the fashion field, working in the press office of some of the most important fashion companies and brands such as Emporio Armani and Valentino. She was Head of PR and Press Office UK&WW for Vivienne Westwood in London and Fornari Group and Fashion Box Group back in Milan. She has also been Senior Account Director at Karla Otto, one of the most relevant PR agency in Milan.