Event Management

Master - Milan

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An increasing number of companies – no matter if they are Businesses or Consumers, public or private – currently invest in events enchanted by the incredible strategic versatility of the tool.

A complete media able to produce uniqueness, a direct interaction with the target, emotion,  spectacularization, but also to ensure prompt results for companies and an immediate assessment of their own investments.

This is a new communication frontier validated by the specialized professional achievements that are able to manage a box that is as much complex as magic.

Career Opportunities - The Master in Event Management aims at training a new "full processing" professionals generation able to manage the "event machine" from the beginning to the end, from its planning to its realization; an event manager who - in a company or in an agency - has the total control of the media and the contest as well as the skill to integrate and synchronize the resources and the professionals required to realize such event.

Master is organized in partnership with SKY.

  • Start date
    November 2017
  • Duration
    1 Year
  • Attendance
    full-time
  • Language
    Italian

Target - The Master in Event Management is addressed to those who studied or are studying humanities, social sciences, economics or scientific disciplines; to graduates in Italian or foreign design schools in creative disciplines; to professionals with at least two years of experience in the field.

Methodology and structure - In the first part, the Master provides a careful analysis of the events market by showing different case histories, and gives the basic cultural knowledge required to work in the field with passion and by being always updated. Such concepts are: event market, involved professionalisms, event types, history and reasons.

Then, the Master focuses on all steps, processes, roles and time scheduling linked to an event realization: the creative process, the involved roles (from the art director to the project manager), the purchasing management, the event direction, the realization management, rules and security, and sponsorships. All problems will be explained through the analysis of case histories and events having reference to the following categories: fashion show, musical, concert, exhibition, sports event.

During the course, participants will be involved in the realization of 2 projects in collaboration with partner agencies and companies. The training pathway will be enriched by the experiences of well-known people working in the events field who will tell their stories, their training pathway, and their events.

The Master in Event Management ends with an individual stage or a field project during which students will be able to use the tools and the knowledge learnt and to measure with the professional procedure.

The final project was developed with: Fiat; Ferrero; Speedo; Bmw; Nivea; Vodafone; RCS Sport; Garmin; Eni; Unipol; Heineken; Cantine Ferrari.

 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Andrea Baccuini - Course Coordinator

Andrea Baccuini - Course Coordinator
Brand Advisor and Creative Consultant for several international companies in the entertainment and diversification of business strategy areas. In 2009 he started Assocomunicazione, the first Italian events council, and engaged himself in internationally re-launching Filmmaster Events, Filmmaster Group’s leader company in the events area. Under his leadership, the company awarded the contract for the realization of Rio 2016 Olympic Ceremonies. He left the company in 2013 in order to follow his own projects and his passion for education.

Diletta Toniolo

Diletta Toniolo
Degree in Political Sciences at Universita’ degli Studi di Milano, specialized in English language at Columbia University of New York, she has always developed her passion for design, that she’s teaching through history courses and research labs on contemporary trends. With an intense journalistic activity, she collaborates with Box International Trade, Domus, Bravacasa, Arketipo, il Mattino, Corriere della Sera, Sky Alice, 24 Ore Television, Radio 24 and managed exhibitions and events.

Alessandro Andò

Alessandro Andò
Project Manager at Swarovski International in Italy.

Umberto Ardovino

Umberto Ardovino
Managing Director at Speedy Music Srl.

Ferdinando Arnò

Ferdinando Arnò
Composer and  arranger, founder of Quiet, please!, a studio specialised in advertising. Author and Producer for Malika Ayane.

Tiziana Baiocchi

Tiziana Baiocchi
Founder of Marabini & Baiocchi, fashion and luxury events.

Renato Beccalli

Renato Beccalli
CEO at Think Up Sagl.

Marco Boarino

Marco Boarino
Performing Arts and Events Director.

Andrea Celi

Andrea Celi
Associate Creative Director at Filmmaster Events.

Katia Celli

Katia Celli
Marketing and Sales Director at Fontemaggi srl.

Valentina Colarusso

Valentina Colarusso
Project Manager at Filmmaster Events.

Lorenzo Del Bianco

Lorenzo Del Bianco
Owner, Founder and Director at DUDE - ADV, music videos, short movies.

Marco Gobbi

Marco Gobbi
Head of Owned Media and Communication at Red Bull.

Sergio Grati

Sergio Grati
Events Production Manager, Video and Film Production, Technical Coordinator, Video Display Consultant, Live Music Video Director.

Alessandra Lanza

Alessandra Lanza
Freelance in Events-Coomunication; former Marketing Innovation Director at Filmmaster Events and Marketing and PR Director at Inputweb.

Adriano Martella

Adriano Martella
Creative Supervisor at Filmmaster Events.

Michele Martini

Michele Martini
Commodity Manager Services at CNH Industrial (IVECO New Holland).

Marco Miana

Marco Miana
TV Producer at RUVIDO Produzioni.

Gianlorenzo Mortgat

Gianlorenzo Mortgat
Director and Show Caller.

Flavia Muratori

Flavia Muratori
Brand Marketing Communication Specialist at Fiat Chrysler Automobiles.

Maurizio Murciato

Maurizio Murciato
Business and Marketing Director at Piano B since 2008. Graduated in Economics and specialized in Event Management and Marketing, he produced several sport events in Italy and abroad. Founder at FREIM, association that helps young artists, videomaker and freelance in producing innovative projects in the Italian and international audio-visual market. Teacher and counselor in the academic world and in the StartUp Ecosystem in Milan.

Cristiana Picco

Cristiana Picco
Head of Production at Design Studio Giò Forma.

Giovanni Pinna

Giovanni Pinna
Lighting Designer, member of Associazione Italiana Lighting Designer (AILD) and JKL associate.

Filippo Polidori

Filippo Polidori
CEO at Polidori & Partners; Food Consultant.

Federico Ratti

Federico Ratti
Flower Designer and owner at Rattiflora Sas.

Romain Sabella

Romain Sabella
Director, Composer, and Area Manager at Clonwerk.

Claudio Santucci

Claudio Santucci
Co-founder of Gió Forma Studio.

Andrea Trabuio

Andrea Trabuio
Head of Big Events Area at RCS Sport and Director of Milano City Marathon.

Flavia Trupia

Flavia Trupia
Communication Expert, Ghostwriter, Blogger, Social Media Manager.

Francesco Vurro

Francesco Vurro
Production Manager at Live Nation.

Elettra Zadra

Elettra Zadra
Founder and CEO at Elettra PR.

Mario Zappa

Mario Zappa
Executive Producer at F&P Group Srl.

Luigi Centenaro

Luigi Centenaro
Personal Branding Strategist, ideator of the Personal Branding Canvas.

  • Focusing area

    • Event Foundations - The Events and the Communication Market

      The history and why to use it / Typologies: business, consumer, ticket / Events market / When the tool makes the difference / How to involve, communicate and support through the web / Dedicated press office / Media partner.

    • Event Intelligence - The Process Management

      The production stages / Developing a whole project / The creative team / The production process: tools and management

    • Educational #1 - The Job Figures

      Project Manager – the organization / Creative Director – the idea / Production Director – the application / Director – theater, show, convention / Set Designer – the ambient / Light Designer and Sound Engineer – the senses / Flower Designer / Video Maker – the contents / Buyer – costs and budget / Architect – the dimension / Location Manager / Travel Manager / Engineer – the security

    • Educational #2 - How to Choose Providers and Their Know-How

      The light / The catering / The exhibition operator / The sound and its technology / Screens and videos / Artists Management

    • The Management - How to Supervise

      How to select an agency / How to write a brief / Contracts and formalization / Budget and cost-controller / The fee / Time management / The agency agreement and the engagement letter

    • The Entertainment - Sky

      Broadcaster, creativity and audience / TV Director / Artistic Director / TV Rights / Format / Distribution

    • Production - Management, Coordination and Production

      Production plan / Pre-production and tools / Rules and security regulation / How to manage the providers / Payments and financial plan / Job contracts

    • The Category - Types of Events and Their Production

      Plan and manage a fashion show / Plan and manage a concert / Plan and manage a fair / Plan and manage a musical / Plan and manage a sport event / Plan and manage a convention / When the event is on tour / Corporate training events / Sponsorships

  • Cross disciplinary experiences

    • Design Thinking Days

      Creative workshops to know and experience the Design Thinking educational method, an innovative approach to problem solving and to conception of new solution focused on the user needs (human-centered design). This method is internationally considered one of the most useful processes for innovation.

    • Creative Week

      “Out of the box” meetings and panel discussions with excellent figures of creativity, innovation and communication world, aimed at learning lateral thinking and vision skills.

    • Job tools

      A dedicated meeting with coaching, counseling and personal branding experts about  the world of work: new scenarios, trends and skills required in the job market. The goal is to supply participants with useful tools for creating their own visual CV and creative portfolio and for enhancing their professional profile - online and offline.

    • Design Week

      A full immesion into the milanese Design Week to experience a direct contact with the design world: a guided tour led by young designers aimed at deepening the history of design, knowing new trends and sharing the most interesting events of the week. An extraordinary chance to study and see first-hand some of the most important brands’ communication strategies, both national and international, and develop a research project - connected to a specific educational background.