Brand Design

Start date: November 2013 | Duration: 12 months - Full-time | Language: English

The Master Course in Brand Design will train visionaries, able to tackle different times and tools; educated and sensitive professionals, tireless curious people and absolute perfectionists; Brand Designers who believe in synthesis, and rigorously respect the principles of the classic graphics even if they re-invent, where it is possible, codes and icons. The purpose of the Master is to prepare a brand identity designer with a strong international culture by proposing an experimental brand-lab in partnership with leading Italian and international communications agencies.
The main projects of the Master will be developed in collaboration with Francesco Franchi, FutureBrand, GreenBean, H-Art, Landor, RobilantAssociati, Teikna Design.

The Master Course in Brand Design is aimed at students graduated in design and graphic disciplines (graphic design, industrial design, architecture, fine arts,...). Professionals with at least two years of experience in graphic design will be admitted as well.

Description

Teachings

The Master Course in Brand Design is organized into two parts.
The first aims at establishing a cultural background on the brand, its meaning, its manifestations. Brand management and aesthetics will be the main topics. The second one involves the student in projects conducted in partnership with International consulting firms and Italian top ranked design studios.
Throughout the Master Course in Brand Design, the student will meet designers from any field of creativity to gather more insight from different experiences. A New York study trip will help students to understand internationally relevant phenomena and broaden their network of relationships.
At the end of the Master Course in Brand Design the student will find career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies in house communication departments.
The Master curriculum addresses the issues of culture, strategy, methodology and aesthetics necessary to the most comprehensive training of a brand designer. The result is a 1500 hours program split into lessons, lectures, workshops, projects, trips, visits and individual activities.
A whole set of DESIGN PROJECTS, headed by creative directors of key agencies, will allow students to collect a personal portfolio in order to face the recruitment period.
CORPORATE BRANDING - with LANDOR
BRAND RE-DESIGN - with ROBILANTASSOCIATI
INFOGRAPHICS - with Francesco Franchi
BRAND & ME (Personal Branding) - with TEIKNA DESIGN
DIGITAL BRANDING - with H-ART
PACK MY BRAND - with FUTUREBRAND
ECO BRAND - with GREENBEAN
Coordinator of the Master in Brand Design is Domenico D'Alessio, creative director.
All the main projects of the Master in Brand Design will be developed with professionals coming from the partner agencies.
Preliminary Area
- Technology And Software
- Brand Image
- Branding
- History Of Design
- History Of Brands
- Semiotics And Critics
- Infographics And Creative Thinking
- Graphic Design
- Brand & Codes - Languages
- Portfolio Design
- Production Skills
- Presentation Techniques
  - Introduction to the techniques necessary to present a communication project. From research to market analysis, communication product, mailing list. PowerPoint and Excel.
Project Area

Courses of Visual Communication in Milan

Bachelor degree of arts

BA Graphic Design Duration: 3 Years Language: ITA Start date: 20-10-2013 Credits: 180	ITA	ENG
BA Illustration and Animation Duration: 3 anni Language: ITA Start date: 10-10-2013 Credits: 180	ITA	ENG
BA Photography Duration: 3 Years Language: ITA Start date: 2013-10-21 Credits: 180
Fashion Photography Duration: 3 Years Language: ITA Start date: 2013-10-21 Credits: 180	ITA	ENG
Photography Duration: 3 Years Language: ITA Start date: 2013-10-21 Credits: 180	ITA	ENG
BA Sound Design Duration: 3 years Language: ITA Start date: 2013-10-20 Credits: 180	ITA	ENG
BA Graphic Design Duration: Language: ENG Start date: 21-10-2013 Credits: 180	ITA	ENG
BA Interaction Design Duration: Language: ITA Start date: 21-10-2013 Credits: 180	ITA	ENG
BA Advertising Communication Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180
Advertising Communication Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180	ITA	ENG
Copywriting Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180	ITA	ENG
BA Photography Duration: 3 Years Language: ENG Start date: 2013-10-21 Credits: 180	ITA	ENG
BA Video Design Duration: 3 years Language: ITA Start date: 2013-10-21 Credits: 180	ITA	ENG
BA Computer Generated Animation Duration: 3 Years Language: ITA Start date: 10-10-2013 Credits: 180	ITA	ENG

Continuing study programs

Workshop - advanced Photo - retouch Duration: 24 hours, 4 days full-time Language: ITA Start date: June 2011 Credits:	ITA	ENG
Maya Duration: 90 hours, twice a week Language: ITA Start date: October 2010 Credits:	ITA	ENG
PVM Final Cut Studio 3 MAC Duration: 30 hours, twice a week Language: ITA Start date: March 2011 Credits:	ITA	ENG
Web Designer Duration: 165 hours, twice a week Language: ITA Start date: November 2011 Credits:	ITA	ENG
ZBrush Avanzato Duration: 45 hours, twice a week Language: ITA Start date: March 2011 Credits:	ITA	ENG
Digital Graphics Duration: 180 hours, twice a week Language: ITA Start date: January 2013 Credits:	ITA	ENG
3D Studio Max Duration: 75 hours, twice a week Language: ITA Start date: October 2010 Credits:	ITA	ENG
Flash CS5 - MAC (basic + advanced) Duration: 75 hours, twice a week Language: ITA Start date: November 2010 Credits:	ITA	ENG
Photography Duration: 320 hours, 4 times a week Language: ITA Start date: October 2010 Credits:	ITA	ENG
Design and drawing techniques Duration: 270 hours, 3 times a week Language: ITA Start date: October 2011 Credits:	ITA	ENG
Workshop - Perfection and Beauty Duration: 24 hours, 4 days full-time Language: ITA Start date: October 2010 Credits:	ITA	ENG
Shooting technologies Duration: 45 hours, twice a week Language: ITA Start date: October 2010 Credits:	ITA	ENG
PVM After Effects CS4 Mac Duration: 30 hours Language: ITA Start date: April 2010 Credits:	ITA	ENG
Fashion Photography Duration: 60 hours, once a week Language: ITA Start date: February 2011 Credits:	ITA	ENG
Graphic Illustration Duration: 45 hours, twice a week Language: ITA Start date: May 2011 Credits:	ITA	ENG
Copywriting and Advertising - advanced Duration: 30 hours Language: ITA Start date: February 2011 Credits:	ITA	ENG
Copywriting – the languages – advanced Duration: 30 hours Language: ITA Start date: March 2011 Credits:	ITA	ENG
Design and drawing techniques 2 Duration: 180 hours, twice a week Language: ITA Start date: October 2010 Credits:	ITA	ENG

Master

Film Factory Italia - Learning cinema Duration: 3 months Language: ITA Start date: February 2013 Credits:	ITA	ENG
Advertising - Art Direction and Copywriting Duration: 12 months - Full time Language: ITA Start date: 29-01-2014 Credits:	ITA	ENG
Brand Design Duration: 12 months - Full-time Language: ENG Start date: 28-11-2013 Credits:	ITA	ENG
Graphic Design Duration: 9 months - Part-time Language: ITA Start date: 27-11-2013 Credits:	ITA	ENG