Brand DesignStart date: November 2013 | Duration: 12 months - Full-time | Language: English
The Master Course in Brand Design will train visionaries, able to tackle different times and tools; educated and sensitive professionals, tireless curious people and absolute perfectionists; Brand Designers who believe in synthesis, and rigorously respect the principles of the classic graphics even if they re-invent, where it is possible, codes and icons. The purpose of the Master is to prepare a brand identity designer with a strong international culture by proposing an experimental brand-lab in partnership with leading Italian and international communications agencies.
The main projects of the Master will be developed in collaboration with Francesco Franchi, FutureBrand, GreenBean, H-Art, Landor, RobilantAssociati, Teikna Design.
The Master Course in Brand Design is aimed at students graduated in design and graphic disciplines (graphic design, industrial design, architecture, fine arts,...). Professionals with at least two years of experience in graphic design will be admitted as well.
The Master Course in Brand Design is organized into two parts.
The first aims at establishing a cultural background on the brand, its meaning, its manifestations. Brand management and aesthetics will be the main topics. The second one involves the student in projects conducted in partnership with International consulting firms and Italian top ranked design studios.
Throughout the Master Course in Brand Design, the student will meet designers from any field of creativity to gather more insight from different experiences. A New York study trip will help students to understand internationally relevant phenomena and broaden their network of relationships.
At the end of the Master Course in Brand Design the student will find career opportunities in brand design agencies, advertising, graphic and product design consulting firms and in companies in house communication departments.
The Master curriculum addresses the issues of culture, strategy, methodology and aesthetics necessary to the most comprehensive training of a brand designer. The result is a 1500 hours program split into lessons, lectures, workshops, projects, trips, visits and individual activities.
A whole set of DESIGN PROJECTS, headed by creative directors of key agencies, will allow students to collect a personal portfolio in order to face the recruitment period.
CORPORATE BRANDING - with LANDOR
BRAND RE-DESIGN - with ROBILANTASSOCIATI
INFOGRAPHICS - with Francesco Franchi
BRAND & ME (Personal Branding) - with TEIKNA DESIGN
DIGITAL BRANDING - with H-ART
PACK MY BRAND - with FUTUREBRAND
ECO BRAND - with GREENBEAN
Coordinator of the Master in Brand Design is Domenico D'Alessio, creative director.
All the main projects of the Master in Brand Design will be developed with professionals coming from the partner agencies.
- Technology And Software
- Brand Image
- History Of Design
- History Of Brands
- Semiotics And Critics
- Infographics And Creative Thinking
- Graphic Design
- Brand & Codes - Languages
- Portfolio Design
- Production Skills
- Presentation Techniques
Introduction to the techniques necessary to present a communication project. From research to market analysis, communication product, mailing list. PowerPoint and Excel.
- Technology And Software
Courses of Visual Communication in Milan
Bachelor degree of arts
Continuing study programs
|Photography and Portfolio Duration: 4 weeks Language: ENG Start date: July 2013 Credits:||ITA||ENG|