Graphic Design

Major in Graphic Design

Three years courses - Milan

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The course in Graphic Design focuses on training visual communication experts
This professional figure works on complex “communication systems” through different media, having knowledge of advanced editing software, professional printing and production methods.

The contexts students operate in are graphic design studios, which are progressively expanding in different fields: product design, communication, fashion, photography, but also corporate communication and design areas, publishing companies, web, advertising agencies and TV production. 

Career opportunities - Graphic Designer, Art & Design Director, Visual Journalist.

Title – This BA is recognised by Italian Ministry of Education Research (MIUR) as an Academic Diploma Level I and awards 180 credits.

This course is also held in Italian language.

  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    English

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IED in Kyiv and Odessa with a lecture about never-ending cinema myths in style, design, sound and color by IED Art Director Giovanni Ottonello. June the 17th and the 19th.

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Context - Graphic design is everywhere, in printed and digital applications of our everyday life.

Methodology and structure – A strong laboratory overtone is the feature of the course: from basic design theories to high-level professional simulation, students progressively develop complex research projects through guided design labs in collaboration with real companies.

In parallel with the design laboratory classes, our students acquire historical, sociological, economical and technical skills. 
These techniques are useful to help them on interpreting and decoding the language of visual communication, of contemporary arts, cinema and all the society communication needs.

Our students acquire immediately the basic tools of Graphic Design: knowledge on Typefaces' usage, page formats and layouts, genesis meaning and perception of shapes and colors. The study plan also focuses on technical tools: from basic softwares on Photo editing, picture management and vector graphics to advanced ones dedicated to web design, 2D and 3D animation, video editing and TV graphic.

The final part of the course covers topics of increasing complexity where our students acquire autonomy on managing timings and schedules from the project’s concept to its completion.

The last and most significant step in our educational process is the choice and development of a Thesis Project, a complex and articulated theme carried out in collaboration with real companies to research creative and innovative design and communication solutions.

  • I year

    • History of Drawing and Artistic Design

      In this course, students learn to identify the visual and tactile qualities of objects - both 3D pieces and graphic artefacts - and to understand how they fit into an historical, technological and methodological narrative, as well as one of form. They learn about the culture of design - be it of products or of communications - by analysing and dismantling a selection of “symbolic” objects. 

    • History of Contemporary Art

      From the advent of industrial civilisation in the mid-XIX century to the way everyday life is reshaped in daily flow of images conveyed by the media; from the independent expressive codes generated by the avant-gardes of the early XX century to the very latest expressions of fragmented reality today. In particular, the course focuses on the birth of aesthetics and the independence of art, the introduction of industrial machinery and its, and the historical and critical developments of the leading artistic movements of the twentieth century. 

    • Design Methods

      Designing means progressing along a road that starts with a problem and passes through a series of phases until it reaches its solution. Those phases include research, analysis, the definition of a conceptual synthesis and its visualisation, exploring possible solutions and defining, checking and finalising the most effective solution. The Graphic Design from the origin of industrial design to the digital world. 

    • Computer Graphics 1

      Students are provided with an extensive, profound familiarity with Photoshop, both in technical terms and from the standpoint of the working method adopted by the graphic designer who has to be capable of preparing images for printing and for the web. Adobe Illustrator is used to create graphic, illustrative and typographic elements in a vector environment. By the end of this course, students have consolidated their technique and are capable of making a thoroughly professional use of both software programs.

    • Perception Theory and the Psychology of Form

      This course investigates the world of sensory perception and cognitive processes, illustrating the scientific theories that explain how our senses function and correlating this with research into the psychology of form. It tackles principles of color theory, then uses applied sciences as a means for providing the technique for analysing the relationship between object, space and person, knowledge of crucial importance for designing a work in relation to sensory responses. 

    • Introduction to Publishing Design

      This course introduces students to the creative, technical and technological procedures that accompany the typographic preparation of a text to the layout of the page and eventually to the finished publication, by learning to use the professional software packages common to publishing. InDesign is the professional software used to manage text and image layouts. Students start by defining the layout’s format, margins and grid and progress to defining style sheets and typographic hierarchies and constructing the complete mock-up.

       

    • Graphic Design 1

      The course studies the basic aspects of composing in a “field”: how to structure a layout grid, positioning the various elements and determining their spatial relationships, dimensions, deformations and perceptive characteristics. The typeface is the “ABC” of graphic design, the basic tool for every visual communication project. The course looks into the topics of drawing and composing all letters of the typographic alphabet, so as to understand their differences of form and corresponding nuances of expression.

    • Arts Semiotics

      This course teaches students to read the relations between contents, texts and image and the narrative processes used by the various different forms of visual communications and by the media. The aim is to analyse the process of communications, setting out to examine and dismantle its mechanisms, using the methods developed by the various schools of semiotics. A closer look is on audiovisual communications, with a special focus on the cinema and advertising communications. 

  • II year

    • Computer Graphic 2

      The methods and instrumental knowledge acquired during the first year are now developed on, using techniques and software for managing moving images and graphics in audiovisual and in digital videos: Premiere is a video editing software, After Effects a motion graphics software.

    • Graphic Design 2

      This course develops on the theoretical principles and the instrumental and design techniques used in the field of hardcopy and web publishing, experimenting with selected methods that imitate the latest forms of creativity. Topics covered are: the typographic hierarchy of the page or the screen, the relationship between text, hypertext and the various kinds of images, the sequencing of the various issues under discussion, the definition of the structure used to surf the site and the interface and how it interacts with users. The course also discusses the use of software for making websites.

    • Photography

      This course studies the languages and techniques of photography, both past and present, so as to understand the different uses that have been made of it, from making a documentary record of work to expressing the photographer’s own artistic language. The course provides students with the elements they need to interpret and produce an image for use in visual communications. The part spent in the workshop enables students to experiment with the medium of photography, using both traditional and digital techniques and tools.

    • Phenomenology of Contemporary Arts

      The course sets out to provide an interpretation of the contemporary visual arts by analysing certain practices, procedures and strategies used to construct an image. It also highlights these practices’ cultural implications in a broad context that takes in many different expressive styles and techniques of contemporary culture, so as to encourage students to develop an analytical and critical capacity.

    • Brand Design

      A product’s packaging and its graphic design are the result of the 3D transformation of the firm’s image in such a way as to tell the story of the contents: they tell us how to use and behave with the product itself, but also its collective imagery. Considered both individually and in terms of how they relate to one another, materials, forms and graphic design provide us with information and characteristics that tell us about the overall personality of the producer and, as a reflection, of the consumer. 

    • Design Methods for Visual Communication

      In the first part of the course students approach several writing techniques. A special attention is payed to the contamination among different media languages. Furthermore, students learn advertising writing techniques. In the second part of the course research methodology faces the social field to identify the goals of a communication project. 

    • Sociology of Communications

      By studying the processes of the media and analysing up-and-coming forms of communication, this course sets out to provide students with a basic grounding in the theoretical, methodological and technical tools used to analyse the processes of communications and media, focusing on contents, languages, forms of organisation and the analysis of the target audience.

    • History of Cinema and Video

      This course illustrates the salient milestones in the history of the cinema to the present day, describing it in terms of the relationship between technology and aesthetics. The course starts from films, and then proceeds to focus in particular on certain milestone films that have pointed the way to subsequent developments and contemporary trends. The evolutions in the cinema’s styles, expressions and narratives are put into the context of the technological advances.

    • Printing Processing Techniques

      This course studies the supports, tools and techniques used for the serial reproduction of a printed product, from the paper and its properties to the various kinds of bindings. The goal is to achieve optimal reproduction in the various different printing processes: digital, typographic, offset, rotogravure and screen-printing. Learning the terminology used in the trade is considerably important. 

    • Interaction Design

      This course covers all the stages of designing interactive environments, considering relations with single and multiple users and the interconnections between scenarios, sound and actions. Cinema 4D is a software package that enables real or virtual objects and environments to be represented in 3D. As such, it is a useful tool both for visualising a design and for creating contents earmarked for the web or other digital contexts.

  • III year

    • Theory and Methods of Mass Media

      The contents of this course cover the historical construction and the structural and linguistic analysis of the methods of production and distribution of mass communications, the essential characteristics and categories of leading media markets (television, cinema, publishing and multimedia) and the strategic behaviours of the business concerns that operate in the various fields in question.

    • Graphic Design 3

      The fundamental characteristic of the 3rd year’s graphic design disciplines is that they approach various communication areas: the design of interactive systems for both the web and mobile devices or otherwise, publishing design and editing, aimed to both paper books and magazines or digital publishing products. The approach adopted sets out to give students a realistic simulated taste of professional practice: from the brief to the final product.

    • Digital Video

      Two major themes are discussed during this course: on the one hand, students’ familiarity with software for motion graphics, while on the other hand, these same skills are applied to designing graphic interfaces and graphics for audiovisuals and for television. Students then develop a “television interface” project, featuring all those kinds of input that are used increasingly in television language to state a channel’s identity, distinguish its programmes and convey information additional to the filmed images.

    • Design Management

      This course provides students with the skills for planning, promoting and managing cultural and design activities, with a special focus on the market of the applied arts and of communication. The strategic principles of marketing are adapted here to the specific field of the creative industries, for the purpose of understanding and anticipating the expectations and needs of consumers and users. The course develops the skills that students need to manage the phases of the creative process and design teams. 

    • Exposition Settings

      The aim of this course is to provide an overview of contemporary graphic design work in this field, so as to define, develop and experiment with new skills regarding 3D reality. 

       

    • Graphic Design 4

      The design disciplines discussed in the third year address topics covered in part autonomously by individual lecturers, each following his specific remit, but that at the same time also converge on a unitary workshop.

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Giuseppe Liuzzo - Course Coordinator

Giuseppe Liuzzo - Course Coordinator
He began his professional career working with many Design and Communication agencies, accomplishing national and international projects of Brand Identity and Brand Communication. In 2010 he creates "Liuzzo's Factory", one of the most eclectic and active Italian collective, famous for its icon BOB. In 2011 he founded his own studio in Milan, where he collaborates with national and international agencies and companies, developing projects of Brand Identity, Corporate Communications and Strategic.  

Annbjer Daniel

Annbjer Daniel
Swedish Graphic Design & Art Director, he now works for various design and advertising agencies developing Branding, Corporate Identity, Illustration, Campaign and Strategic thinking in both ATL and BTL projects with National & International Clients. In 2010, he set his first solo exhibition in the Tortona 20 gallery displaying illustrations and graphic works. He then founded the creative platform and indie brand FVSD as well as the art collective Pastel Castles in 2013.

Branzaglia Carlo

Branzaglia Carlo
He’s involved in design and innovation. He teaches at Academy of Fine Arts, Bologna, where he established the Graphic Design and Design Management programs, and at the Design Center. Author of several books and editor in chief in quarterly graphic design magazine Artlab; he is President of Adi, Emilia Romagna Delegation.

Callejas Paula Andrea

Callejas Paula Andrea
Industrial Designer. Master in Design from Domus Academy. She has worked within the Domus Academy Research Center and collaborated with other studios in Milan such as Italform, Francesca Valan, Future Concept Lab, participating in different research projects and approaching different design fields: C.M.F. and trends, environmental design, playing concepts and toys. Since 2002, she has been heading the project 100%natural - monitor, dedicated to design, materials, jewelry, trends and crafts.

Francesco Casolo

Francesco Casolo
He has been writing for cinema for many years, among his most successful works and collaborations: I resilienti, documentary film awarded at Lampedusa film festival and selected at the Beirut International Film Festival and Cutting the grey parts, Golden Leopard at Locarno Film Festival. He works as Editor and Ghost Writer for RCS-Rizzoli Media Group and magazines.

Bettina Di Virgilio

Bettina Di Virgilio
She has been working as Designer for over than 10 years, with her own studio based in Milano. Her projects won several prizes of interaction and product design. In 2004, she was selected to be part of the Adobe Guru, with specialisation on Photoshop. Adobe Certified Instructor and part of the Adobe Community Professional, she's Author of six handbooks about Photoshop. Lecturer of Computer Graphics at Istituto Europeo di Design since 2006.  

Andrea Gelpi

Andrea Gelpi
He got a Ph.D. in Sociology of Communication from Catholic University Milan. Worked as Teaching Assistant in the subject of intercultural communication and history of the radio and television. Worked as a free-lance Qualitative Researcher for several university research institutes on the subject of media, technology and communication. Currently working as a Director of qualitative research in market research.   

Romano Gianni

Romano Gianni
Art Critic and Art Teacher since the late Eighties. He curated art exhibitions and teaching seminars in Europe. His most popular book is Contemporanee, Costa&Nolan 1999, an important survey on the work of women artists since the Seventies. In 1955, he founded one of the first art websites, postmedia.net, which later turned into a publishing company with the name of postmedia books.

Solaini Raffaele

Solaini Raffaele
He received the Ph.D. in Semiotics from the University of Bologna, under the guide of Umberto Eco. He started teaching at the University of Pavia and since 2006 he teaches Semiotics, Rhetoric and Branding at the European Institute of Design. Former columnist for the online paper Affaritaliani.it, he commented on communication phenomena and social trends. He worked with the most important market research agencies. Among his major clients, Ace, Scavolini, Mercedes, Telecom Italia, Enel, Italian Premiership.

Stefano Temporin

Stefano Temporin
Graduated in Communication, he worked at Leftloft Studio for 3 years, where he participated in designing the typeface for Corriere della Sera and San Siro Stadium. He has been working at IED since 2007, now he’s also Art Director for the publishing house Edizioni Zero.

Graziano Vitale

Graziano Vitale
Adobe Certified Expert and Adobe Certified Instructor. Graphic Designer, he works for advertising and publishing art. He also works as Author and Illustrator for children's book, Graphic Designer for advertising, publishing art, web and mobile applications, and has been teaching at IED since 2005.

Marina Bonanni

Marina Bonanni
Graphic Designer working in the field of communication and publishing as Art Director and freelance for more than 25 years. She works for various companies caring of the image, corporate identity, advertising and graphic design. In 2005, she began to cooperate in the coordination of the IED Graphic Design course in English taking care of the students as a tutor and following the educational aspects. French mother tongue, she speaks and writes perfect English and Spanish. She is an AIAP’s member.  

Davide Corno

Davide Corno
Long face, wide smile. Grey hair but colorful mind. Degree in Philosophy, Master in Marketing. 10 years experienced in advertising (daytime as account, nighttime as copywriter). Public official for 4 years, school manager for 6, editorial coordinator for nearly 20. Freelancer and freethinker, always. Linkedin 

Silvia Gherra

Silvia Gherra
Visual Designer and Illustrator based in Milan. Creative Director at RITARITA fashion house. Lecturer at Politecnico di Milano Fashion Design Dept. Consultant and Art Director for several publishing houses, industrial and educational. BA in Visual Communication at Birmingham Insitute of Art and Design, MA in Communication Design at Politecnico di Milano.

Dea Curic

Dea Curic
She’s a versatile and prolific Artist: Textile Designer, Writer and Art Director of cap74024 – magazine for fashion, art and Eros. She collaborates as a freelance for different brands: Dolce&Gabbana, Trussardi, MaxMara, Rare, CondèNast Italia. She has been living in Milan since 2005, in 2008 graduated at IED in Graphic Design, then specialising at Bauer in Type design. She currently teaches digital printing at IED.  

Federica Venuto

Federica Venuto
Born in Turin in 1987, she created his first website in 2001. Graduated in Interaction Design at IED in 2014, she’s currently freelancing. She founded a web agency based in Luxembourg. She is also working to create a StartUp based on the project presented as thesis for IED.

Luca Scarlini

Luca Scarlini
Writer, Essayist, Performance Artist. Teacher at Holden School, IED and Venice University. He worked with many theatres and dance companies, included Societas Raffaello Sanzio, Fanny & Alexander, Motus. He is the voice of the radio program Museo Nazionale, Radio 3 Rome and wrote many books about art, loss, thefts and history among which Il Caravaggio rubato, Siviero contro Hitler, Vita di un’opera d’arte: La Marchesa Casati and Ziggy Stardust: la vera natura dei sogni.

Giulia Tacchini

Giulia Tacchini
Master Degree in Product Design and a passion for food design. She wrote for Essen a Taste Magazine, Leifoodie and Dispensa and worked as Food Stylist and Food Event planner. She’s currently dealing with food taboos, food anthropology and entomophagy, the practice of eating insects. Cofounder of Entonote’s project.

Paolo Proserpio

Paolo Proserpio
After studying for three years at Architecture Academy in Switzerland, in 2002 he got a degree in Graphic Design at IED Milano. Since then he has been working as Graphic Designer with Versace and other clients ranging from corporate identity, web design, packaging to record sleeves. He has been shooting for music magazines, the photo-agency Retna (New York) and Mtv.it for 10 years.

Luca Toccaceli

Luca Toccaceli
Degree in Philosophy from the Università degli Studi di Milano. Apart from IED he is currently teaching communication and music event planning at Università Cattolica of Milan, IES Abroad Italy, Università degli Studi di Milano Bicocca. He’s been Music Advisor for commercials, Tv programs, movies and documentary films, video productions; as music publisher he also acts as promoter, press agent and manager for the artists he represents in Italy.

Davide Colla

Davide Colla
Designer, he started his career in a communication agency based in Frankfurt. During this experience, he won the prestigious IF Design Award in the Digital communication Section. In 2013 he founded a digital branding called 150UP, a small studio which works for customers like Barilla, Pirelli and RedBull and develops in house APP as “The First Calendar”.

Matteo Discardi

Matteo Discardi
The desire to teach and tell arts and crafts led him to collaborate with some prominent magazines as Applicando and Macitynet and then with Mondadori Informatica, for which he wrote more than 25 books. Testimonial and Collaborator of brands such as Microsoft, Aquafadas, Paperlit, Quark, Wacom and Parallels. 

Lorenzo Banal

Lorenzo Banal
Graduated in Design and Interior Architecture at Politecnico di Milano, he started his career as Motion Designer at MTV Italy in 2004. Art Director at MTV Italy in 2007 and then Creative Director for MTV South Europe & Nickelodeon South Europe & Comedy Central Italy. His team at MTV is in charge of developing projects for 13 channels in 7 countries, from Channel Identities to Show Packages, as well as all the promotional assets needed to support the Channels on air communication.

Matteo Bollati

Matteo Bollati
He began his career as Junior Designer in 2003 at Studio Iacchetti + Ragni. After getting a degree in Indutrial Design, he worked in Carlo Contin design studio as Product Designer. In 2010 he became a freelance. He’s currently Senior Designer and Team Manager at PS +. During all these years he has been collaborating with many Italian and international design companies such as Kartell, Foscarini, Zucchetti, Laufen, etc.

Alessandro Lucchini

Alessandro Lucchini
Freelance Video Maker, Editor and Motion Graphics Artist who collaborates with production companies around Europe, mostly focused on the production of documentaries, taking care of various parts of the post-production process, from editing to visual effects. He also creates digital video content for interactive installations and environments for museums or exhibitions. He studied in IED Milano.

Cecilia Melli

Cecilia Melli
Independent Art Director and Graphic Designer specialised in creation and management of brand identities. She works for brands, magazines and designers, as well as by advertising and design agencies. In 2012, she enhanced her expertise with post degree courses in business strategy.  Her work ranges from niche projects developed for small businesses, to large-scale branding projects for industry leaders as Moleskine, Tezenis, Vodafone, RCS, Missoni, and Maserati.  

Alba Solaro

Alba Solaro
She started her career as Journalist in 1981, writing for L'Unità and indipendent publications. In 2000, she became Senior Editor of the website KwMusica, as part of Kataweb portal. She took actively part in the process of rethinking and redesigning the new Marie Claire. Other journalistic collaborations include among others Il Mattino di Napoli and Io Donna. She has also worked for television and radio as Editor and Author.

Tiziana Gemin

Tiziana Gemin
Art Director - Curator