Santa Carxofa
IED Barcelona – Student: Justine Oriana Vargas Parra
Academic year
2022
Craft beer made from artichokes grown in El Prat del Llobregat in order to reappraise and promote the natural resources and cultural heritage of this region.
The project revolves around a triple strategy: in addition to the product’s design – Santa Carxofa – the student proposes a teaser campaign – CarxofArt – and a gastronomic tourism experience – Carxofa Route – as a way of reviving, acknowledging and revitalising traditions.
You may be interested in:
