Advertising - Art Direction and Copywriting

Start date: October 2010 | Duration: 3 years | Language: local
Look up the Study Program of the IED campus in: Rome Turin

 

This course trains future advertising creatives, i.e. copywriters and art directors. Copywriters and art directors are the brains behind advertising campaigns and corporate or product images.

They may work for the printed press, the TV or the web.

They work together to elaborate the campaign, though each with different responsibilities: words, language and the narrative are the terrain of the copywriter, while the image and the graphic design are the preserve of the art director.

IED Gallery Communication

Courses of Communication in Rome

Three year
Master