Product Design

Major in Product Design

Three year Courses - Rome

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The Product Designer is concerned with the creation and design of products for industry. This professional is capable of initiating the process of innovation in all of its facets: creative, esthetic, social and technological. His role is in fact, that of understanding and foreseeing the needs of the market, put them into the context of the organization and translate them into a concrete project for eventual production on an industrial scale. His design culture must be vast, covering theoretical aspects as well as specific technical aspects of the project.

Professional profile: Product Designer, Concept Designer, Art Director, System Designer, Research Assistant for materials, components, technical devices.

The course is recognized by Italian Ministry of Education and Research (MIUR) as an Academic Diploma Level I (180CF)

This Course is held also in: Turin -  Milan -  São Paulo - 
  • Credits
    180
  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

The product designer is responsible for defining all components of the product which interact both physically and emotionally with the consumer, and which allow it to be used for its final intent. The course studies the development of both theoretical and practical knowledge of industrial systems, technological tools, and production processes and materials, and gives the student practical study in the relationship between industry and the market.

The first year Product Design is dedicated to the teaching of the fundamentals, the basic training regarding the culture, the tools and the rules which distinguish and characterize a project based approach.

The second year concentrates on the methods and assisted project design. The student acquires knowledge and competence in specific professional areas, through practical experiences, the study of technical disciplines and characteristics of the culture, with particular attention given to the evolution of the context, the markets and the language used.

The third year is dedicated to an advanced design project in a professional setting, gaining experience in what is required of a professional designer in various fields.

The final thesis project is both complex and detailed, carried out in collaboration with organizations and companies who work together with the European Design Institute and who are looking for original and innovative solutions.

The students are encouraged to become completely autonomous, capable of making coherent decisions based on reasoning, to demonstrate relationship skills and to assume precise responsibilities. The semi-professional experience represents for the graduates a ‘special advantage’ upon entering the work force. The training is carried out by professionals from various business sectors; in this way the highly fluid transitions we see in the real world job markets both nationally and internationally, can find an immediate connection with the students participating in these up to date and relevant courses.

The outline as described above constitutes the obligatory program which all students must complete and upon which the exams or other forms of verification will be based. During the three year program, there is the possibility to participate in design workshops, cultural seminars, contests, conferences, special projects, and company and factory visits. Participation in these activities is in addition to the study plan of which they are an integral part. Just as in the same way, the other organized activities, both personal and in the laboratory, constitute an integral part of the course.

The course is recognized by MIUR as an Academic Diploma Level I

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Laura Negrini - Director of IED Roma Design School

Laura Negrini - Director of IED Roma Design School
Architect. She worked in the Netherlands from 1997 to 2000, collaborating with UNstudio to big projects and international competitions. From 2000 to 2003 she worked at Studio Michele De Lucchi on the project for the new image of Poste Italiane. In 2004 she founded the studio aQarchitetturaquotidiana, that performs professional work in the field of architecture/design of spaces and public services.   

Marika Aakesson - Course coordinator

Marika Aakesson - Course coordinator
Industrial Designer.

Marco Pietrosante

Marco Pietrosante
Designer

Silvana Angeletti/Daniele Ruzza

Silvana Angeletti/Daniele Ruzza
Designer

Domitilla Dardi

Domitilla Dardi
She has taught history of industrial design and history of contemporary art from 2003 to 2007 in the  Architecture Faculty at Ascoli Piceno (UNICAM). She has been collaborating since 2007 with Rome MAXXI museum as external Curator for the Architecture sector and has been teaching history of design for IED Roma Bachelor and Master courses. She’s delegate for culture at ADI Lazio since December 2009. She works in the research and consultancy for several companies and as copywriter.

Arianna Sodano

Arianna Sodano
Architect and Designer. She works with companies and organizations especially by focusing on ergonomic research. She wrote several articles and essays about ergonomics. She's SIE member, Italian Ergonomics Society, BEDA partner and ADI member, Association Industrial Design, for which association carries out promotional activities. She's Adviser to the board of executive ADI Lazio, Coordinator ADI Design Index and member of Permanent Observatory of Design. 

Matteo Carbonoli

Matteo Carbonoli
Industrial designer

Gum Design

Gum Design
Industrial designer, art director and graphic designer

Patrizia Di Costanzo

Patrizia Di Costanzo
Architect, freelance, design management professor in IED Roma, curator for design exhibitions, Journalist, Consultant in creative marketing strategies and communication for Italian design companies.

Ana Gabriela Llarin

Ana Gabriela Llarin
Art director senior

Alessio Tommasetti

Alessio Tommasetti
Architect and Ph.D. in Science of Representation and Survey.  Graduated in 2003 at “Sapienza” University of Rome, Faculty of Architecture and qualified as Architect in 2005, in 2006 he became Adjunct Professor of Digital Design for the Architecture course at “Sapienza” University of Rome, Faculty of Architecture L.Quaroni. Founder and Owner of D’Arc.Studio Associates Architects in Rome, a design studio that incorporates all aspects relating sustainability from planning, to design, to materials on all the way to reach final production.  

Mauro Del Santo

Mauro Del Santo
Product Designer

Floriana Cannatelli

Floriana Cannatelli
Architect

Aldo Testi

Aldo Testi
Illustrator, digital painter and freelance visualizer.  Worked for years with publishing houses, advertising agencies and graphic studios.   Professor of visualizing, vector and raster graphics at the School of Visual Arts and Film and New Media at the European Institute of Design in Rome. He lives and works in Rome.

Barbara Brocchi

Barbara Brocchi
Fashion Illustrator. She has worked since 1986 as an Illustrator, Art Director and Product Designer with communication and publishing companies, advertising agencies, fashion companies.