Arts Management
Start date: February 2013 | Duration: 12 months - Full Time | Language: EnglishLook up the Study Program of the IED campus in: Florence
The Master in Arts Management is a 12-month full-immersion interdisciplinary course, that is truly unique due to its itinerant formula. The study plan is divided in the two prestigious locations of Florence and Rome, with the addition of Venice, with a one week workshop, to engage students in a grand tour of contemporary art and education, with a focus on the jobs of the future.
The Arts Manager operates with a highly interdisciplinary method and is intended to be a fundamental figure in the activities of public and private institutions, with many areas of professional application. With this Master, IED will form a central figure for the life of cultural institutions, engaged in art project management, capable of identifying innovative content, of structuring a comprehensive event schedule, of planning and developing fundraising events and resource management.
The partnership with major cultural institutions, including Fondazione Palazzo Strozzi, MIBAC and Peggy Guggenheim Collection, ensures that students will have the most renowned teachers and a unique experience in the field. Not to mention the presence of distinguished figures related to the Master, starting from academic director Aldo Colonetti, philosopher, art critic and editor of Ottagono Magazine.
Who is it for? The Master in Arts Management caters to all graduates in Arts and Humanities specialising in Art or Performing Arts, Communication Sciences, Cultural Heritage, Academy of Fine Arts, Architecture.
The Master in Arts Management is divided into two operational modules, characterised by a distinct course of study in relation to the city in which it takes place, each involving an examination and a final project. Some of the subjects of the course cut across the modules, while others are specific and unique to each location.
The Master is held in partnership with the Fondazione Palazzo Strozzi in Florence, the MIBAC (Italian Ministry of Cultural Heritage and Activities) in Rome and the Peggy Guggenheim Collection in Venice.
At the end of the course, students will be ready to work in arts and cultural companies and institutions (e.g. museums, foundations, galleries, festivals, auction houses), in the so-called cultural sectors (national and international cultural institutions, profit and nonprofit), in areas related to contemporary art and with large enterprises investing in the cultural market (banks, insurance companies, banking institutions, event management companies, trade fair organisations, art foundations, exhibition production companies, or companies operating in the communication world).
FLORENCE - Design of exhibitions and events
February 2013 | July 2013
The Florence module focuses on developing specific skills to manage the different organisational phases of a Cultural event: from the design to the identification of partners and sponsors, to communication management and content creation. As a group, with the support of teachers and the course coordinator, students will plan and create one or more cultural events with real clients.ROME - Art Direction: focus on festivals
September 2013 | February 2014
The goal of this module is to develop a new approach to artistic heritage management. The Master’s semester in Rome combines the huge culture that the city plays at international level with the vivacity of the backgrounds that characterise its urban culture. With the support of new technologies, students will explore possible cultural convergences that stimulate interest and participation.VENICE - 1 week Workshop
In partnership with the Peggy Guggenheim Collection, students will participate in a one-week workshop in Venice. They will visit the main institutions and meet the professionals of the Peggy Guggenheim.
The Peggy Guggenheim Collection is one of the most important museums in Italy for European and American art from the first half of the Twentieth century. It is located in the home of the famous collector Peggy Guggenheim, at Palazzo Venier dei Leoni on the Grand Canal in Venice.Area 1 Marketing
- Marketing Of The Cultural Systems
- Focuses on the basic marketing methods and strategies necessary to acquire the technical-operating competences in the processes aimed at developing and enhancing the cultural heritage. Analysis and evolution of the Italian cultural system. Principles of culture economics.
- Fundraising: European Grants And Institutional Founds
- The course will analyse the most relevant public and private announcements aimed at supporting the cultural project, the presentation forms required to obtain European, national, public and private funding, and the evaluation indicators. Finally, the funding mix possibilities of the new European and institutional programme will be examined.
- Strategic Management
- This module examines the development, planning and realization of a project by studying specific cultural cases and models linked to events and projects. Introduction and application of the Kaizen method for a “continuous process improvement” as basis to improve the project management knowledge and competences.
Area 2 Artistic Direction
- Arts And Events Organization And Promotion
- The module aims at defining and studying in detail the project (exhibition, event and similar activities) with focus on the objectives, the content, the risks, the budget, the time scheduling, the structure of the activities, and the required resources.
- Festival And Events Management
- The module aims at analysing the Festivals and artistic Events phenomenology. It includes the discussion of a project of a festival, exhibition, or cultural event. How to realize a festival and an event: funding and fundraising mix. Particular attention will be given to the most important cases in Italy and abroad.
- Museology
- The module provides the students with the knowledge of the Museum institution from a theoretical-historical viewpoint and through the direct experience in the organization, management and collaboration in Museum initiatives by paying particular attention to the Didactic area.
- HISTORY OF VISUAL ARTS (CROSS-OVER)
- This module develops how to conceive, project – manage or collaborate –, and communicate through culture by paying particular attention to the organizational contest. Therefore, it requires not only managerial skills but also a more generic cultural knowledge.
Area 3 Communication
- Social Media Marketing
- The module focuses on Web 2.0: from its usage to the participation up to the sharing. It analyses the social networks, most of all, Facebook and Twitter, and studies the viralization of the produced “multimedia” contents. Moreover, it focuses on how to plan your presence on the social networks in a proper and professional way. Case studies will be used.
- Copywriting
- The module develops the copywriting use in the social and non-profit communication. It deals with: the transmedia storytelling, the storytelling in the new media era, and the Web copywriting: the role of creativity in the new media world.
- Final Event
- The master ends with the realization of a cultural project implying the application of the learnt skills. The project will be structured by applying the project management principles and by simulating the presentation of a dossier aimed at obtaining a public or a private funding. one Week Workshop in venice in partnership with the Peggy Guggenheim Collection.
- PUBLIC SPEAKING AND EFFECTIVE COMMUNICATION
- Through rules, methodologies, and basic principles, the course teaches how to speak in public and to relate with people in institutional contexts – and generally speaking in official ones - in an effective, influential, and reliable way.
- Marketing Of The Cultural Systems
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