The aim of the course in Event Management is to train specialists in event management, providing them with the tools they need to take part in the entire process. Creativity, a multidisciplinary approach, keeping up to date, problem-solving, interpreting the time frames, economies and contents of each project, flexibility, adaptability and leadership: all these properties combine with hands-on field experience to describe the profile of professionals who are without any parallel in their area.
During the first year of the course in Event Management, students are provided with the grounding they need to achieve a wide range of theoretical and practical approaches for conducing analyses of markets, communications and products, which they can then use as the starting points for developing approaches to the entertainment industry for commercial purposes. They then develop conceptual and practical abilities for organising and communicating a creative idea. Lastly, they acquire the essential skills without which they would not be able to tackle the design approaches that they will study in the following years.
The second year of the course is structured to provide students with a gradual development of their ability to analyse the concept of an event, as well as to increase their awareness of the strategic, tactical and cultural role played by the functions of the creative industries and of how they contribute to ensuring that a communication campaign hits the mark. Students develop their knowledge of the role played by the narrative approach to events in the framework of brand communications. The course also aims to instil the intellectual and cultural rigour into students’ practice and work that they will need if they are to tackle design processes maturely.
In the third year, the course aims to make its students independent in identifying, defining, analysing and summarising the information they need to take a project through to conclusion. The second part of the year is devoted entirely to the students’ thesis projects. These are complex, articulated projects that are conducted in partnership with the authorities and firms that interact with the Istituto Europeo di Design for the purpose of searching out and finding original, innovative solutions. Students now get multiple chances to meet with a variety of different disciplines and learn how to channel empathy, eclecticism, professionalism and maturity usefully to relating and dialoguing with complementary situations and with diversity. This induces them to develop the knowledge and abilities they will need to break into the work market or to continue their studies at a higher and more complex level.
All the teaching process is entrusted to professionals working in the various sectors. This way, the rapid transformations taking place in domestic and international production contexts are matched as they happen by the course contents in real time. The material described constitutes the obligatory curriculum that all students must complete and on which their examinations and tests are then based.
Space is also set aside during the three years devoted to the course for design workshops, cultural seminars, the chance to take part in competitions, lecture cycles, special projects and visits to firms and production facilities. Taking part in such activities is treated as complementary to and an integral part of the structured curriculum. Similarly, both individual exercises and those conducted in the school’s own workshops are also considered to be fundamental and integral parts of the training curriculum.
