Context – While other expressive methods and forms of communication make necessary for those who receive the message to subject to it voluntarily, photography has an overwhelming potential because it conveys its message in the very moment in which it is seen, regardless of the viewer’s decision to do so.
Methodology and structure – Bachelor Degree in Photography is an intensive undergraduate program addressed to both technical and creative aspects of current digital and analog image practices.
Students learn to produce their ideas as they assimilate the necessary cultural and technical notions to become images inventors and visual storytellers.
The course begins with a strong focus on liberal arts to help students to enrich their expressive abilities and knowledge of the environment.
They gradually learn to use professional equipment, to set up lighting and shoot pictures both outdoors and in highly specialized environments - such as the photographic studio – and to develop and print black and white films in the darkroom.
Within each semester students produce technically outstanding and always more conceptually compelling images, learning how to organize their activities, to deal with clients and design individual marketing strategies.
Liberal Arts lectures and project courses challenge students to understand cultural and social contexts, to read potential shifts in the interpretation of images through historical and contemporary perspectives thus improving their awareness of a wide range of issues.
Students are also invited to enter cross-disciplinary approaches, working collaboratively and respond to external events and activities. Each student, by attending courses concerning the different photographic genres such as commercial, editorial and artistic, have the possibility to directly experience the different specializations and make a conscious and informed decision upon completing his/her training.