We live in the age of visual communications, of a language made of images, shapes and colours. The areas of pertinence to the graphic designer range from designing the visual identity of a firm or a product to creating packaging and devising the graphics used in the supports for online and offline corporate communications.
As a result, graphic designers need to be able to combine their creative gifts with technical and production skills, a solid historical, critical and cultural background, the awareness to grasp the social dynamics and the contexts they work in, analytical skills and, above all, the ability to express synthesis.