Master - São Paulo
IED São Paulo’s Master Programme of Branding Experience is a graduate programme focused on strategies to generate value for brands and improve their performance in the market. This approach includes the planning and execution of efficient actions focused on the consumer’s experience.
The objective of this course is to provide a deeper transversal knowledge in the area to enable the development of integrated projects that involve the fields of Communication, Marketing, Events, and Design for companies, institutions, and their brands. The course also includes aspects of Cultural and Sport Marketing, Promotional Marketing, Visual Merchandising, and new technologies from a branding perspective.