Transportation Design: Car Design - Bike Yacht and Train Design

Start date: October 2010 | Duration: 3 years | Language: eng

After a first foundation year in Transportation Design, the course offers two different courses designed to prepare two specific kinds of professionally trained experts.

The Car Designer is a professional who handles the design aspects of a vehicle and defines the lines and�the components. It�s a very complex and many-sided professional figure and his or her competence�implies�also�a profound understanding of aspects that are, for example,�the psychological and emotional mechanisms of the consumers�in relation to the concept of transport or the social contexts and the culture of different target�groups of reference.

The BYT Designer is a professional who is primarily concerned with designing the primary means of transport and is capable of designing a number of different kinds of vehicle, in particular motorbikes, yachts and�trains. In the course of his activity the BYT Designer is able to reconcile aspects of style, aerodynamics, feasibility, design and ergonomics. This kind of designer must have a profound understanding of the product�and the functions that the consumer is looking for, so as to be able to have�a clear idea about the relationship between design and marketing, innovation and commercial requirements.

Description
Teachings
Teachers

The first year is dedicated to propaedeutic activities, which constitute thefoundations of basic training, cultural references, tools and rules thatdistinguish and characterise aptitudes and attitudes towards projects.

The second year concentrates on methodology and guided projects.The student acquires awareness and competencies in specific professional fields through guided practice, the study of technical disciplines, lessons onculture, with particular attention given to the evolution of contexts, marketsand languages.

The third year is dedicated to advanced project design and to professionalrole-play simulation, tackling the design project competencies and skills ofprofessionals in various sectors. The peak moment in the last six-month module is the dissertation projectwhich is complex and highly structured. These projects are carried out inteams in collaboration with Public Bodies or Companies that collaborate with the Istituto Europeo di Design in the aim of finding original and innovative solutions.

Students are spurred to acquire operative autonomy, the capacity to make coherent and sustained choices, to establish relationships with customersand to take on specific responsibilities. This semi-professional experience represents a winning card for graduates when they enter the working world.

Car history 1
A comparative historical analysis of style and function of transportation means before the advent of the car and their repercussions on the birth of the car.
Design project 1
Method - Methods and ways of analysing the project data: functional, ergonomic, formal and technological aspects involved in the development of a project. Principles of visual communication. Product Design - Designing of an industrial product taking particular care over the use of materials. Understanding and deployment of the various design steps based on the ergonomic, marketing and production technology constraints. Design steps involved in the designing of a product: the brief, market research, graphic concept research, stylistic definition, presentation rendering.
Design project 2
Car - Designing a simple car. Application of the various design steps based on the ergonomic, marketing and production technology constraints. Application of the design steps in the designing of a product: the brief, market research, graphic concept research, stylistic definition, presentation rendering.
Ergonomics 1
Introduction to the subject and basic application methods of ergonomic requirements. Ergonomic elements that need to be evaluated in the designing of a vehicle: spaciousness, accessibility, visibility, ease of control use.
History of design
The history of design from the Industrial Revolution to the present day, with particular attention paid to the movements, to the problems faced in different situations, and to consumer products.
Illustration
Basic - Acquisition of graphic representation skills: contrast, perspective, proportions, composition; the study of light and shadow; theory and technique of colour. Car - Application of the illustration techniques to the drawing of cars.
Modelling 1
Basic course - In this course the students learn the technical skills involved in the construction of models for study and presentation purposes. The various materials used: polystyrene, wood, clay, polyurethane. Scale models. Varnishing techniques. Clay - In the work lab the students create their own scale model of a car. The preparation of the polystyrene model, of the various wooden sections and the final clay model.
Sketching
Base - L'obiettivo del corso � di migliorare l'approccio allo sketching attraverso la conoscenza degli strumenti e il loro utilizzo, al fine di esprimere al meglio le proprie idee su carta. Mettere in pratica diversi esercizi di sketching e progetti mirati e sviluppare abilit� nella realizzazione di uno sketching veloce e nitido. Auto - � Partendo da elementi di base (parallelepipedo, cilindro, etc..) dare agli allievi un ausilio di �disegno prospettico finalizzato allo�sketch dell�auto. Teacher: EPIFANI NAZARENO
Technical design
Basic course - Orthogonal projections of plane and solid figures, both complex and in crosssection. Car - Shape design. Practice on simple vehicles.
Technology 1
Classification and characteristics of plastic materials. The technology for the transformation of thermoplastic polymers, of heat hardening materials and elastomers. Composite materials and foams. Assembled materials. Surface treatments. Design and engineering issues.

Car Marketing
The car market sector and the fundamental segmentation criteria. Elements of marketing mix. The car as a product: the development of a new product and its life cycle. Product positioning and price analysis. Advertising: analysis of an advertising campaign. Services and distribution.
Car history 2
An overall view of how the motorcar spread, and its stylistic and structural development. Analysis of its symbolic, formal, technological and market characteristics.
Computer 1
Computer 1 Rhinoceros - Strumenti di modellazione di superfici adatte per la realizzazione di qualsiasi forma o volume materico. Strumenti per la creazione di modelli complessi e per la loro progettazione e produzione. Realizzazione di figure volumetriche adatte alla successiva prototipazione. Esercitazione progettuale con la disciplina Transportation. Teacher: SCHERMI PAOLO
Computer 2
Alias Studio Tools base - Fornire allo studente una conoscenza di base del software Alias Wavefront � Studio Tools, in modo da permettere la realizzazione di un oggetto precedentemente concordato sotto forma di modello tridimensionale virtuale. Punto focale della materia � fornire la giusta metodologia per tradurre l� idea iniziale in geometria tridimensionale, prestando attenzione a vincoli tecnici, volumi e proporzioni, elementi essenziali per una buona modellazione � Alias Studio Tools avanzato - Metodologia per la creazione rapida di un modello virtuale di car design ad alta qualit� matematica, dimensionale e rappresentativa. Metodo sketch 3D. Costruzione matematica di un modello. Rendering. Teacher: BRIGNACCA PIETRO
Design project 3
Transportation - Designing of a means of transport other than a car. Brainstorming: definition and development of a style, graphic research on sketches; final project presentation including a detailed rendering of the project presented together with all the preparatory sketches. The design process will involve use of the Rhinoceros software.
Design project 4
Exterior 1 - A vehicle project included in a particular segment car. Brainstorming: style definition, volumes and proportions. Style development and graphic research based on preliminary sketches. Final presentation complete with detailed rendering together with all the preparatory sketches. Solution of the design problems arising with the different types of car. The design process will also involve use of the Alias Wavefront software.
Design project 5
Interiors 1 - Development of the ability to draw perspective representations of the various types of vehicle interior and their graphic representation. Type and size relationships between the interior components. Further understanding of the packager concept and the problems connected with living space, ergonomics and functionality. Improvement of the student�s creative abilities, by means of design exercises of increasing difficulty based on assigned briefs. Design work performed using the Alias Wavefront software.
Ergonomics 2
Further in depth analysis of methods and applications of ergonomics within car design. Practical work aimed at providing a grounding in the interaction between design and ergonomics.
Modelling 2
In the modelling lab the students learn how to create a scale model of a car. The preparation of the polystyrene model, of the wooden sections and the production of the final clay model.
Technology 2
Metallic material characteristics. Metal sheeting moulding techniques. Welding, surface treatments and varnishing. Aluminium and titanium as alternatives to traditional materials. The vehicle assembly process.

Computer 3
Il corso intende offrire agli studenti un approfondimento e affinamento dell'utilizzo delle tecniche di modellazione e animazione, focalizzato alla realizzazione del modello 3D del loro progetto di tesi. Teacher: SANTACROCE CARLO
Design project 6
Interior 2 - Stylistic and technical research focused on the development of a final project. The detailed elaboration of the design presentation. The Design process will involve the use of the Alias Wavefront software.
Design project 7
Exterior 2 - A design project for top range cars with a high technological profile. Brainstorming: definition of the style based on the packager provided. Volume and proportion verification. Development of style and graphical research. Possible creation of a clay scale model.
Portfolio and management
Building up one�s professional image: portfolio, curriculum vitae, business card. A consistent presentation of a project within the portfolio. An overview of the various professional posts to which one may aspire: collaborations, company employment, contracts, the role of the freelance designer.
Thesis projects
The thesis project revolves around the setting up of study and work groups that are required to solve complex design tasks. The primary objective is to focus a research project that might simulate a real professional situation and provide the students with a further opportunity to grow and mature as autonomous designers. The work groups are supervised by staff made up of teachers/professionals and their assistants. The thesis project is generally managed in collaboration with outside partners, companies, public and private institutions, Associations that actually commission the project. The design process and its various stages are supported by specific seminars on the subjects addressed with particular focus on cultural, technological and market issues. Themes and organisation methods are set and communicated at the beginning of each academic year. The Istituto Europeo di Design also provides for a further advanced Transportation Design course - including field experience - complementary to the three year course - in application of the European training standards established by a number of car manufacturing companies.