Transportation Design: Car Design - Bike Yacht and Train Design

Start date: October 2010 | Duration: 3 years | Language: ita

 

After a first foundation year in Transportation Design, the course offers two different courses designed to prepare two specific kinds of professionally trained experts.

The Car Designer is a professional who handles the design aspects of a vehicle and defines the lines and the components. It’s a very complex and many-sided professional figure and his or her competence implies also a profound understanding of aspects that are, for example, the psychological and emotional mechanisms of the consumers in relation to the concept of transport or the social contexts and the culture of different target groups of reference.

The BYT Designer is a professional who is primarily concerned with designing the primary means of transport and is capable of designing a number of different kinds of vehicle, in particular motorbikes, yachts and trains. In the course of his activity the BYT Designer is able to reconcile aspects of style, aerodynamics, feasibility, design and ergonomics. This kind of designer must have a profound understanding of the product and the functions that the consumer is looking for, so as to be able to have a clear idea about the relationship between design and marketing, innovation and commercial requirements.

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