The aim of the course in Marketing: Brand Management and Account is to train a professional figure capable of combiningly manage observation and critical assessment of the social and communication phenomena, ability to identify new consumer trends, and the enhancement of narrative efficancy of creativity in all its forms. Students graduating from the Marketing: Account and Brand management course will be able to work as an Account Manager or Brand Manager.
During the first year of the course, students are expected to attain the knowledge of a wide range of theoretical and practical methods for market, communication and product analysis. Students will develop conceptual and practical skills to organize and communicate a creative idea while acquiring specific cultural, organizational and management competencies to deal with creative projects.
During the second year, students develop a mature understanding of the consumer while implementing their critical skills and methodologies. Awareness, about the strategic, tactical and cultural functions of the creative industry and how these contribute to an effective and efficient communication, is increased.
During the third year students will become self-sufficient in defining, analyzing and synthesizing pieces of information required to complete a project. The second part of the year is completely devoted to the thesis project. This articulated and complex final project is developed in collaboration with enterprises and organizations with the aim of researching and developing original and innovative creative solutions. Students will be given the opportunity of meeting and interacting with diverse disciplines, so as to acquire and mature qualities such as empathy, eclecticism, seriousness, and learn how to relate and interact with multiformity and complementarity. Students will thus develop and implement the knowledge and skills needed to successfully enter the job market or further higher education studies.
Faculty consists of distinguished professionals from the various fields of Event Management and associated sectors, allowing for an immediate update of course contents to reflect and answer the needs and challenges of the ever-progressing national and international contexts.
Over the three years, students are given the opportunity to integrate the core programme with extracurricular activities provided by IED, such as workshops, cultural seminars, contests, conferences, special projects, visits to companies and factories.
