September 1, 2017
IED Barcelona is studying the viability of a maritime transport service for the Port of Barcelona
Students of IED Barcelona Design University have designed maritime public transport service systems for the Port of Barcelona. As part of the development process for the Nova Bocana area, the Port Authority asked the students of the IED Diploma in Business Design to design a public maritime transport system based on the real needs of the inhabitants of Barcelona.
Guided by the knowledge of experts from the Port of Barcelona and the IED teaching staff, the students made an in-depth study of the social, economic and technological setting of the future service in order to create a design that would meet the public’s current needs. They went to various neighbourhood associations, interviewed the area’s main stakeholders and analysed the behaviour of the users of Barcelona’s public transport system. They identified the main trends at the big European ports, which are increasingly positioning themselves as “smartports”, using sustainable resources and providing access facilities for people of all types.
The students propose the application of an environmentally friendly service that would use non-polluting, renewable energy resources to reduce pollution in the port. At the technological level, they propose offering online advance ticket purchase systems on a clear, dynamic website, smart ticketing systems and interactive screens at the stations that would provide high-quality, practical advice.
They also envisage this service as being a new place for the citizens of Barcelona to socialise, with accessibility adapted for all passengers, including a bike parking service and access for people with reduced mobility. In addition, with the restoration of the Nova Bocana area, it is planned to open up the city to the sea with services close to the transport, such as restaurants serving slow food and shops selling local produce.
The students followed the Design Thinking methodology and its tools to design the service and generate innovation. From an extensive, in-depth analysis of the environment and the real needs of users, the students succeeded in designing a solid project capable of offering an innovative vision of the Port of Barcelona’s future maritime transport system. They used tools like costumer journey and stakeholder mapping, trend analysis, feasibility and accessibility studies, rapid prototyping and usability testing, techniques that are studied at IED Barcelona.