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Turin

October 27, 2016

IED TORINO AT GENEVA MOTOR SHOW WITH PININFARINA AND QUATTRORUOTE

Waiting for Geneva 2017: all the beauty and power of Made in Italy.

Istituto Europeo di Design confirmed, for the third year in a road, the collaboration with Quattroruote, teaming up with a new prestigious partner: the Pininfarina Design Centre, symbol of elegance and purity of car design made in Italy.

The Geneva Motor Show – that took place from 9th to 19th  of March 2017 – saw the launch of a new concept car in real scale that was the result of the thesis project of the Master in Transportation Design. The students had the opportunity to face the expectations of Pininfarina Design Center under the guidance of Fabio Filippini – Chief Creative Officer Pininfarina – and the vision of the most influential magazine for the automotive industry, represented by Gian Luca Pellegrini – Editor-in-Chief of Quattroruote.

Follow the project’s steps here.