Social business, i modelli che si stanno affermando
Venerdi 25 novembre, a partire dalle 15,30 presso IED Venezia, Palazzo Querini Stampalia, si terrà un incontro con l’agenzia di comunicazione Faber.
I Social network fanno ormai parte della vita quotidiana di ogni utente e di ogni consumatore.
Dalle scommesse e dai trend iniziali si stanno oggi delineando dei modelli, capaci di convertire l’atto comunicativo in un concreto ritorno aziendale.
Ma quali sono questi modelli, e qual è la strada giusta per far breccia nel proprio target?
L’incontro affronterà la tematica dei social network proponendo idee, strategie e soluzioni per pianificare al meglio la propria comunicazione web e dare un nuovo ruolo ai social network rendendoli una reale opportunità ed un efficace strumento commerciale.
Interverranno:
Sergio Perego, direttore marketing di i-Faber
Lola Toscani, co-direttrice de La Sterpaia
Giudo Racinelli, responsabile Web Marketing IED
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Credits
Credits
© 2010 Istituto Europeo di Design
All rights reserved
Project of Presidenza IED, Marketing office
Project leader
Guido Racinelli
Project designers
Guido Racinelli, Marko Simic, Giovanni Molteni
Interaction design
Marko Simic
Graphic design
fleka d.o.o.
Content Manager and editor
Fabrizo Li Perni
Content Editor
Fernanda Massarotto
Software development
fleka d.o.o.
IT Integration, InIED data base management
Giovanni Molteni, IED
Video, media support and integration
Sergio Valsecchi, Lsw Multimedia s.r.l.
fleka d.o.o.
System administration, IT Office
Giacomo Baruffi, Domenico Bruno
Thanks to
IED Madrid, Xavier Maseda, Fernando Garcia
IED Roma, Enrico Moretti
IED Milano, Mauro Maruccia, Sara Podestà, Elisa Bergamaschino
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