Media Design

Three year Courses - Venice

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The Three-year course in Media Design prepares professionals able to explore and create new approaches to digital and traditional media and to coordinate all the stages in the designing and production of media instruments. Thanks to strong technical skills, students become able to use different creative languages, managing images, videos, sounds, and messages. They deal with graphic and video design, multimedia narration, entertainment design, web design and web development, development of mobile app, creation of graphic artworks for social networks, and the realisation of interactive experiences.

Professional opportunities – Digital communication professionals, experts in new media interaction and unconventional marketing. Digital Artists 2D and 3D, Producers of edutainment contents, videos, motion graphics, and interfaces for virtual reality, immersive reality, and interactive installations.

 

  • Start date
    October 2017
  • Duration
    3 years
  • Attendance
    full-time
  • Language
    Italian

The professional context for Media Designers deals with the valorisation of products and services for companies and it is much extended: development agencies of communication and interactive contents, production houses, integrated graphic studios, digital – games or apps – publishers, communication, entertaining and information distribution companies, and interactive product design.

Methodology and structure – This educational pathway provides design and technical-practical competences. Students acquire a solid knowledge of different media and learn to manage complex digital communication projects. 

The first year has a preparatory approach, providing the methodological bases and the technical notions that are necessary to manage successfully a multimedia project, from the concept to the practical realisation. 
Theoretical courses allow interpreting and codifying the languages of virtual communication, contemporary art, and cinema, while during practical lessons students learn photographic and video techniques, the use of software for the elaboration of images, layouts and personalised websites.

The second year deals with designing and realisation of a multimedia product, experimenting all the possible applications, such as usability, interfaces, graphic software, and programming. Design projects focus on the following topics: new media interaction, web communication, interactive systems, and net marketing. 

The third year is dedicated to the in-depth analysis and finalisation of a multimedia product that students are asked to manage in autonomy, from cross-media design to the communication of the project, making design choices that are coherent to the objectives. 

  • I Year

    • History of Contemporary Art

      The course explores the main artistic movements and their contemporary leading characters. Next to art’s historic development, students learn a critic understanding of artistic codes and art works as complex visual texts and narrating phenomenon of cultural, social, and aesthetical evolutions, in relation to the other forms of expression and communication, such as architecture, design, and photography. 

    • Theory and Analysis of Cinema and Audiovisuals

      The course illustrates the main stages in the history of cinema until today, through the analysis of the relationship between technology and aesthetics. Starting from films, and not from the existing critic historiography, it focuses in particular on some paradigmatic works that represent contemporary trends. Students learn the history of animation from 1929 until today, the evolution of animation techniques, from the traditional ones to digital animation 2D and 3D.

    • Information Technologies for Art: Tools and Methods

      Programming, organising, communicating, and promoting cultural and multimedia works and events requires a specific workflow and the participation of several professional figures. The course provides students with the methodological instruments that are necessary to face the designing of multimedia works. A part of the programme is dedicated to project simulation in each step: from the briefing to designing, prototyping test, up to the final output. 

    • Perception Theory and the Psychology of the Form

      A pathway inside sensorial perception and cognitive processes. The course illustrates scientific theories explaining the functioning of our senses and putting them in relation to the psychology of the form’s researches. It explains the theory of colours and it provides techniques to analyse the relationship among object, space, and people through applied sciences.

    • Computer Graphic 1

      The course explains the most important tools, functions, and techniques for the elaboration of digital images. It provides the knowledge for a full command of the graphic software Photoshop, for the editing of photographic images and the creation of bitmap graphic, and Illustrator, for the realisation of vectors and illustrative graphic, typographic, and infographic elements. 

    • Video Editing

      The course explains video editing process, from acquisition to exportation. Students learn to assemble techniques for images and recordings digital or analogical; edit and synchronise sounds; integrate soundtracks, special effects, titles, and subtitles in videos; manage the software for the production of short audiovisuals such as teasers, trailers, and spots.

    • Multimedia Graphics

      One of the most relevant aspects in the era of technology is multimediality, that is to say the combination of different single media elements, tools and contents. The course gives the methodological instruments for the designing of multimedia products, paying particular attention to the impact of graphic elements on different media. A practice approach in which students have to find solutions to the problems emerging in the set up of integrated products, complementary and interactive, in relation to the potentiality of the contexts in which they are realised.

    • Multimedia Design 1

      The course helps to understand the structure multimedia products: interfaces, interactivity and responsiveness for the best user experience. Then it teaches technics, instruments and notions to manage graphic elements for websites. Students learn the use of the tools for the creation of a personalised template, from the designing of graphic layouts to the realisation through CMS open-source, HTML, CSS, and JQUERY.

    • Semiotics of Art

      The course deals with the relation among content, texts, images, and narrative processes that are used in visual communication and media. It analyses the communicative process, examining its mechanism and the methodologies developed by semiotics.

  • II Year

    • Computer Graphics 2

      The course approaches printed and digital publishing, through the use of a software created for the publication of visual works. The programme follows students step by step, preparing them to the use of the InDesign tools for the creation of printed or e-books, from the creation of layout grids, to the positioning of the several elements, their dimensions and relations in the space, and the characteristics of perspective.

    • Multimedia Design 2

      Starting from the analysis of the users’ implicit necessities and the concept of cross-media communication, in this course students develop projects for mobile, social media, and advanced web interfaces. Thanks to the knowledge gained during lessons, they are able to carry out projects, integrating several platforms (iOS and Android). 

    • Phenomenology of Contemporary Arts

      The course deals with the development of phenomenology as science or method that explains the relationship between reality and artistic expression, allowing the acquisition of the instruments that are necessary for the interpretation of contemporary artistic phenomena in their connection to the historic and cultural contexts and to social dynamics. Students understand origins, representations, and perceptions of contemporary creativity.

    • Techniques of Integrated New Media

      Methodologies and instruments are analysed through the most advanced techniques in graphics and video editing (advanced editing, stop motion, animations, and motion graphic), applied in integrated audiovisual projects. The convergence of media, telecommunications, and informatics allow the experimentation of new languages and special effects applied to videos.

    • Aesthetics of New Media

      The course focuses on the multimedia aesthetic analysis, from the first formulation until today, pointing out the fundamental contribution of technological innovations to contemporary culture’s evolution. It examines the effects generated by the possibilities of mechanical reproduction of cultural contents opened by mass media, starting from the 30s, and the instruments that determined to birth of an interactive democracy such as internet.

    • Interactive Systems 1

      The course includes theoretical and practical insights on the designing of interactive video-settings and video-installations. It provides the instruments for understanding immersive media, of which explores the uses and future possibilities starting from history, and technical and technological instruments involved in the entire process, from project to production, up to diffusion and fruition.

    • Net Marketing

      The course presents concepts and terminology that are specific of digital marketing and the new modalities of integrated communication. Student learn to understand and conduct the analysis that must precede a digital marketing and communication creative project. The course analyses online communication characteristics, functioning and technics that are able to generate benefits for companies.

    • Digital Modelling Techniques – Computer 3D

      The course teaches the editing of 3D digital images. Applications range from realisation and reconstruction of three-dimensional environments to designing and representation of objects and characters. The course face both artistic-expressive representation and the industrial prototyping.

    • Sociology of Communication

      The course provides theoretical, methodological and technical instruments for the analysis of communication and media processes, taking into account contents, languages, organisational sets-up and target analysis. The main objective is to illustrate the dynamics that explain and encourage life, passions, desires, and developing a culture of signs that reigns over modernity and its representation.

  • III Year

    • Theory and Methods of Mass Media

      The course deals with historic reconstruction, and structural and linguistic analysis of mass communication’s production and distribution. It points out the most important aspects and typologies of media markets (television, cinema, publishing industry and multimedia), and the strategic behaviours of the companies operating in different fields. A specific focus is on storytelling, with its evolution and declinations in advertising.

    • Multimedia Design 3

      The course provides students with specific knowledge that are useful in the final stage of the academic pathway, with specific focus on Internet, interactive design for touch screen applications (App store), the study of 3D animation programmes and stop-motion.

    • Interactive Systems 2

      The course introduces students to interactive installations, starting from their history in art and communication, paying particular attention to aesthetic and technological implications of contemporary artistic production. Participants learn the different production technologies, applications of video settings and video installations, and video mapping solutions.

    • Multimedia Languages 2

      Students have the possibility to follow and coordinate all the stages of the communication campaign for an institution, service, cultural good, public space, etc., through the use of cross media, from the launching campaign, to dissemination, generation of digital applications, and physical and remote installations, using all the tools they studied an experimented during the three years. 

    • Multimedia Design 4

      The project based classes of the third year set topics that are then developed autonomously by single teachers, and each one converges at the end in the Final Project, in which all the elements are reconnected in the realisation of a communication system, complex and articulated but also unitary and homogenous. The course includes a professional simulation, from the briefing to the final product, considering technical and linguistic aspects specific for the chose contexts and instruments, and integrating coherently the different media. 

Remarkable is that teacher who accomplishes himself what he teaches to others.
(Italian proverb)

IED faculty are professionals that daily face the market. Here you can read their bios.

Chiara Masiero Sgrinzatto – Course Coordinator

Chiara Masiero Sgrinzatto – Course Coordinator
She graduates in Architecture and then in Design and Production of Visual Arts at the University of Venice. Her main interests are space, with its many meanings and shapes, and its interaction with people. She approaches immersive reality in 2003. Since 2009, she is Partner of Officine Panottiche + Nuovostudiofactory, together with Luca Vascon and Marco Luitprandi, wher she designs and develops visual communication digital products and realises projects of augmented reality.