News

Barcelona

June 4, 2019

IA choses the best design

IED Barcelona and Beabloo are introducing a new exhibition concept which combines design projects with digital signs, analytics, and artificial intelligence to measure how much interest visitors show in them.

New technology is once again put to an innovative use to assess the impact that the IED students’ projects have on users and their degree of satisfaction.

For the very first time, it will be up to artificial intelligence to decide which are the best designs. Based on how many people view each project and for how long, prizes will be awarded to the three most popular designs.

The exhibition is part of the Retail Safari organised by Beabloo during the Retail & Brand Experience World Congress.