Methodology
The Master in Brand Design and Management is divided into two operational modules that have an individual study path related to the city they are in. Each module will end with an exam and a final project. The courses are partly carried through the entirety of the Masters and partly specific to the different locations.
The Master’s objective is to lead its students on a unique educational process which includes hands-on experiences in the field working with expert professors and contexts in order to define the many facets of this sector’s “know how”.
Objectives
The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.
Student profile
The Master is open to post-graduates from diverse majors that have a particular interest for the food, wine or tourism world’s dynamics: Graduates in Marketing, Communication, Management, Business/ Economics, Hospitality, Service or product Design, Architecture, Tourism and Branding We also accept candidates that have significant professional experience in the field.
Job opportunities
Tourism, Food and Wine Brand Manager.
Brand Manager.
Brand City Manager.
Tourism Brand Manager.
Service Designer for Tourism, Food and Wine.
Community Manager for Tourism, Food and Wine.
Event planning and management.
Innovative Service development for Food, Wine and Tourism industries.
PR and Press Office professionals.
*Credits
The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program adopts a credit structure that follows the European Credit Transfer System (ECTS). IED Master only awards its own private degrees.
